How to Merge Customers in Shopify: A Step-by-Step Guide
Duplicate customer profiles can clutter your Shopify admin, making order tracking and customer management less efficient. However, learning how to merge customers in Shopify can help reduce unnecessary chores by consolidating order history, streamlining communication, and improving customer insights — while your records stay accurate.
While Shopify allows store owners to merge customer profiles, there are specific conditions and limitations to keep in mind. The process can be done either from an individual customer profile or directly from the Customers page. Despite the selected method, you should always consider the restrictions — like active orders — that may prevent merging.
In this guide, we’ll walk you through how to merge Shopify customers using both methods, explain what happens to customer data, and outline situations where merging isn’t possible. Whether cleaning up duplicates or managing customer records more efficiently, this step-by-step guide will help you navigate the process. Continue Reading