­
Customers | FireBear - Part 4

"customers"

The Best Social Media Integration Magento Extensions

- Magento tips & tricks

Facebook, Twitter, Google+, and hundreds of other social networking services flooded the web over the past decade. As a result, some of them have become the integral part of your customers’ lives. This means, that you have a great opportunity to promote your e-commerce store over this social networks, by providing your customers with high quality sharing tools.To acheave this goal, you just need a correct social media integration Magento extension, and in this post you will find only the best solutions.

Social Media Integration Magento Extensions

Magento 2 Social Media Integration

Continue Reading

The Best Full Page Cache Warmers/Crawlers For Magento

- Magento tips & tricks

If you use one of Full Page Cache Extensions, then it’s extremely necessary to add a Magento Cache Warmer / Crawler to your e-commerce store. Such extension will crawl your site to ensure that all the pages provide the fastest load time. Warmers and Crawlers also refresh old cached pages. As a result, your visitors get the most relevant content and the fastest speed. This type of Magento extensions often relies on special techniques designed to reduce bandwidth and CPU usage.

Cache Warmers / Crawlers are also used to improve cache hit rate of a website – the ratio of cached and uncached requests. Sites with the higher hit rate are always faster (combined with a fast cache solution, of course). The Full Page Cache Crawlers / Warmers solve this by pre-caching uncached site pages. As a result you get more cached and less uncached requests, which increases the cache hit rate.

magento-full-page-cache-warm-crawl

Continue Reading

How to Increase E-Commerce Conversion Rate

- E-Commerce

Chances are, your ecommerce conversion rate is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of ecommerce conversion optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.

conversion-rate-ecommerce

Continue Reading

Top E-Commerce Platforms (cloud E-Commerce services, not self-hosted solutions)

- E-Commerce

In this post you will find all the necessary information about the most popular e-commerce platforms. BigCommerce, Shopify, Squarespace, Corecommerce, Volusion, AmeriCommerce, 3dcart, Bigcartel and Lemonstand are among described solutions. Remember, that all of them have their unique features and options. Some platforms offer much wider possibilities, but in a case with small businesses they are unnecessary.

ecommerce-services

Continue Reading

The Best Blogs About E-Commerce

- E-Commerce

Blogs have become one of the most important informational source, which can provide answers to most of your questions. Of course, there are a lot of useless bloggers, who create second- and third-rate content, but there are really great thinkers among all the online community, and we are going to show you them. In this post we gathered the most important blogs about e-commerce.
e-commerce blogs 2015

Continue Reading

E-Commerce Retargeting Services

- E-Commerce

Retargeting is the process of serving ads, which are based on a prior engagement. The technology includes  site-based retargeting (the most frequently used), email retargeting, search retargeting, and CRM retargeting. With site-based retargeting your customers are shown ads of your brand after they leave your e-commerce store. Thus, your brand always appears in front of your bounced site visitors.

magento retargeting

Continue Reading

A/B Testing for Magento

 A/B testing is a randomized experiment with A and B variants, which are the control and the treatment in the testing. Variant A (the control) is the currently used version, while Variant B (the treatment) is modified. The goal of Magento A/B testing is to identify changes to an online store that increase an outcome of interest. More and more e-commerce merchants use A/B testing to get the most out of their traffic and improve sales. You can use it to test almost everything in your e-commerce business.

ab testing magento

Continue Reading

Soldsie – social selling on Facebook and Instagram for Magento

During last few years, Soldsie has gained the status of the most successful social selling platform and now it is opened to the integration with Magento. Social selling is a relatively new trend in e-commerce. It consists of 2 major components: 1) a retailer posts a product image along with it’s price and other useful information on a social network and 2) offers an easy way to make a purchase. The social shopping experience of Soldsie begins when a retailer posts a product photo along with all the data necessary for every customer (price; availability) on Facebook or Instagram. Shoppers then leave the world “sold” under this photo and continue browsing. When a shopper is ready to check out, the commented item is in the shopping cart ready for the purchase, and the post with this item still exists and gains new purchases.

magento sell on facebook and instagramm

Continue Reading