"customers"

How to Increase E-Commerce Conversion Rate

September 5, 2014 - E-Commerce

Chances are, your ecommerce conversion rate is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of ecommerce conversion optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.

Top E-Commerce Platforms (cloud E-Commerce services, not self-hosted solutions)

September 3, 2014 - E-Commerce

In this post you will find all the necessary information about the most popular e-commerce platforms. BigCommerce, Shopify, Squarespace, Corecommerce, Volusion, AmeriCommerce, 3dcart, Bigcartel and Lemonstand are among described solutions. Remember, that all of them have their unique features and options. Some platforms offer much wider possibilities, but in a case with small businesses they are unnecessary.

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The Best Blogs About E-Commerce

August 27, 2014 - E-Commerce

Blogs have become one of the most important informational source, which can provide answers to most of your questions. Of course, there are a lot of useless bloggers, who create second- and third-rate content, but there are really great thinkers among all the online community, and we are going to show you them. In this post we gathered the most important blogs about e-commerce.
e-commerce blogs 2015

E-Commerce Retargeting Services

August 26, 2014 - E-Commerce

Retargeting is the process of serving ads, which are based on a prior engagement. The technology includes site-based retargeting (the most frequently used), email retargeting, search retargeting, and CRM retargeting. With site-based retargeting your customers are shown ads of your brand after they leave your e-commerce store. Thus, your brand always appears in front of your bounced site visitors.

Best Magento Extensions to Create Custom PDF Invoices

August 22, 2014 - Magento tips & tricks

magento-pdf-invoice-custom It is extremely easy to create PDF Invoice in Magento but very hard make changes and customisations in each PDF, but there are dozens of extensions developed to do this. You can customize templates, add extra fields and match invoices with your brand identity via the following custom PDF invoices Magento extensions.

Magento 2 Custom PDF Invoices

A/B Testing for Magento

August 21, 2014 - E-Commerce, Magento tips & tricks

A/B testing is a randomized experiment with A and B variants, which are the control and the treatment in the testing. Variant A (the control) is the currently used version, while Variant B (the treatment) is modified. The goal of Magento A/B testing is to identify changes to an online store that increase an outcome of interest. More and more e-commerce merchants use A/B testing to get the most out of their traffic and improve sales. You can use it to test almost everything in your e-commerce business.

ab testing magento

Soldsie – social selling on Facebook and Instagram for Magento

August 19, 2014 - E-Commerce, Magento tips & tricks

During last few years, Soldsie has gained the status of the most successful social selling platform and now it is opened to the integration with Magento. Social selling is a relatively new trend in e-commerce. It consists of 2 major components: 1) a retailer posts a product image along with it’s price and other useful information on a social network and 2) offers an easy way to make a purchase. The social shopping experience of Soldsie begins when a retailer posts a product photo along with all the data necessary for every customer (price; availability) on Facebook or Instagram. Shoppers then leave the world “sold” under this photo and continue browsing. When a shopper is ready to check out, the commented item is in the shopping cart ready for the purchase, and the post with this item still exists and gains new purchases.

Yahoo Stores – Redesigned SaaS Ecommerce Platform by Yahoo

August 17, 2014 - E-Commerce

Yahoo has relaunched its Saas e-commerce platform called Stores. SaaS stands for software as a service. It is a special licensing and delivery model for software in which it is licensed on a subscription basis and hosted centrally. Redesigned Yahoo Stores makes it significantly easier for businesses to get online; provides mobile first e-commerce; brings forward the date of the first sale, and is enough resizable to support growing ecommerce web-stores.

yahoo stores

Magento VS WooCommerce (WordPress based E-Commerce solution)

August 11, 2014 - E-Commerce

When it comes to choosing the right e-commerce platform there are a lot of nuances to think about. In this post we’ve compared Magento with WooCommerce. Both are open source, but they still have some major differences. As a result WooCommerce, which is a base for over 259,000 sites, overtakes all versions of Magento (over 213,000 sites) in popularity. Flawless connection with other platforms and systems is one of the main reasons that WooCommerce achieved a growth of 452% over the last year. But lets compare both platforms.

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Best Mobile Payment Solutions in 2014

August 6, 2014 - E-Commerce

Mobile technologies are integrated into almost every aspect of modern business. You can not only buy something and pay for it with the help of your smartphone, you can also accept credit cards on it and, furthermore, turn your device into a point-of-sale system for your business. If you are looking for modern payment options aimed at the integration of you business with mobile technologies, this post is for you.