E-сommerce is gradually updating to version 3.0. What does it mean? What were the previous versions? And what are the features of the new one? In this post, we will try give the answers to these questions. The formation of e-commerce can be conditionally divided into three stages. The process itself is still unfinished, and e-commerce is going to get a lot of new forms and updates in the next couple of years. Some of them are obvious (like appearance of gamification and integration into mobile devices) while others are still unpredictable, but we can state with the confidence that all this changes are key elements of e-commerce 3.0 and further versions. For the better understanding of the stage as a particular and the phenomena as a whole, let’s start with versions 1.0 and 2.0.
Today you hear a lot about electronic commerce (or just E-Commerce) and even use this term in your everyday conversations, but do you know its full meaning? Chances that you know only a part of it are high, so get ready for the deeper study – in this post you will find information about the essence of e-commerce.
Gamification is a new trend which has its roots far back in history. Over the centuries, the role of games in teaching children was very important. This process had a plethora of forms, but it is hard to imagine that its essence will change. The term “gamification” first appeared in 2002. The authorship belongs to Nick Pelling – a British-born computer programmer and inventor. But what is gamification actually? It is the use of design techniques, game mechanics, and other attributes in non-game contexts in order to drive game-like player behavior. Besides mechanics and design techniques, the other game attributes include gaming psychology, scripts and storytelling, social activities and other aspects of games. In their turn, social activities consist of public statuses, titles, leaderboards and other similar stuff. The term “non-game contexts” includes education, customer engagement, work, volunteerism, fitness and health, community participation, E-Commerce, etc. In its turn “game-like player behavior” implies such things as interaction, engagement, competition, learning, collaboration, addiction, awareness, etc.
We are pleased to introduce the Magento extension (module) from Firebear Studio – “Fast Registration” which allows customers to register on Magento store just with E-Mail and Password (or event just E-Mail). By default Magento has five required fields on “Create New Customer Account” page: First name, Last name, Email Address, Password and Confirm password. It is really confused and not user friendly at all. Customers spend a lot of time creating an account on a store and only after all the information is filled start shopping. The modern practice shows, that the use of just login(E-Mail) & password positively affects customers behaviour. So now you can apply this feature on you own Magento store, providing your customers with the registration just with login & password!
Improved Import extension enhance the ability of default Magento import process with adding the most requested by Magento community import features! All this features works with default Magento Dataflow import/export from .csv files. We provide detaileda manual and .csv samples for make you life easy! This extension can be very helpful for product migration from another E-Commerce systems to Magento and also on data migration between Magento stores. Extension can be also used for update already exist products with multiple images, additional images from URL, custom options and tier prices!
On this post you can find official manual for Improved Import extension – detailed instruction for use each feature, how create correct .csv file for import, description of extension settings and other tips about Magento import process.
If you are new in Magento product import process as well – check our post Magento product import from scratch