Below, we’ve gathered the most important Magento 2 SEO extensions. The following post describes full-featured all-in-one solutions as well as some standalone modules designed to implement certain sets of features. Also, check our Magento 2 SEO guide, as it describes all the SEO nuances of the platform, and try to comply with this Product Page SEO Checklist to enhance the appearance of your store pages among search results.
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There is also a place for a full featured SEO solution among other Magento extensions by Amasty. Although the SEO Toolkit module is not the most popular SEO tool in the ecosystem, it still deserves your attention. Besides, we also recommend you to check Mageworx Magento 2 SEO Suite Extension. Other reliable SEO extensions are described here: Best Magento SEO Extensions 2016. But let’s return to Amasty SEO Toolkit for Magento 1. It’s Magento 2 version is reviewed here: Magento 2 SEO Toolkit by Amasty. Continue Reading
The importance of SEO in ecommerce is hard to overestimate, so even such SEO-friendly platform as Magento requires additional improvements. Therefore, we’ve already described the best Magento SEO extensions, as well as reviewed Mageworx Magento 2 SEO Suite. Now it’s time to draw your attention to another robust SEO tool – Amasty Meta Tags Templates. The extension automatically generates tags for the category, product, and other pages of your Magento website, so you can fully leverage the full potential of search engine optimization with the help of meta tags. Amasty Meta Tags covers such areas as meta info, keywords, and H1 tags, participates in generating product descriptions, offers flexible templates that support advanced parsing options, and can be used to set <nofollow> or <noindex> for site pages. And since the module has been developed with administrators in mind, it incorporates a user-friendly interface that lets you create meta tags by page URLs. All these features look quite intriguing, especially after the announcement of Amasty Meta Tags Templates for Magento 2. Therefore, let’s take a closer look at the extension.
Below, we shed light on a useful SEO tool designed for Magento 2. The Page Title Override Magento 2 extension is developed by Nucleus but at the same time, it is available on the Aheadworks website. The module is used for overriding copies in H1 tags on product and category pages; as a result, you improve current SEO. Continue Reading
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When it comes to choosing the most appropriate tool for your E-Commerce business, things get really confusing. It all starts with determining what actual marketing activity you need to currently implement. Then you should check whether you have some spare budget to use exclusive paid tools. Finally, you might also need to look for potential alternatives to make sure you’re going to use the most suitable solution. However, there are still so many tools on the web, some of which cover specific tasks while others are ultimate packages of various tools that you might need at every step of your marketing campaign.
Although Mageworx offers a robust SEO tool, SEO Suite Ultimate, there is a less complex solution available on the company’s website – SEO Meta Templates.
The extension allows generating advanced SEO templates for optimisation of large meta data set, as well as product and category descriptions. By optimising essential meta elements, search engines understand your product or category pages better, thus improving your website SEO ranking and click-through rates. The SEO Meta Templates extension enables users to create different types of SEO templates depending on which attributes you want to use, that make your web store pages search engine friendly and more informative. Meta templates is a practical solution for ecommerce businesses of any size that helps merchants to produce unique SEO meta data for any of their website pages.
Below, we shed light on this Magento meta tag template extension describing its core features and backend interface. More Magento SEO tools and tips are available here: Ultimate Guide to Magento SEO; Magento 2 SEO (out-of-the-box features, extensions, tips); and Best Magento SEO Extensions 2016.
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The subject of nofollow linking is still at the height of its popularity, because businesses of all types are heading towards revealing the whole potential of their websites to demanding search engines. Unlike rel=”follow” attribute, which makes the link a building block of a website’s PageRank, rel=“nofollow” attribute deprives it of its rank juice in order to prevent the link from being used by other users for their own profit. Although follow links are widely considered an important factor for one’s website ranking, their link juice can be easily used in any unpleasant link scheming practices thus turning the website into an unreliable source.
Some people would say that nofollow links have no actual value in terms of its search engine influence, so it’s senseless to use them. It may be true for paid links on your website, but what about other types of links? In this article we touch upon all the pros and cons of nofollow linking and define the key factors for (not) using them on your particular website. Note that the following tactics can be implemented within our favorite ecommerce platform, so this article may be considered as the Magento nofollow links SEO guide that can be used for both Magento 2 and 1. Continue Reading
It has been a year now since Google announced mobile friendliness to have become an important factor for determining the relevance of a website. This seems to be inevitable if we consider the fact that each year there are more and more people preferring mobile over desktop for surfing the Internet, communicating, working, and relaxing. Every fourth instance of an Internet search is performed through a mobile device, while almost 80% of all smartphones are used for local search purposes. Moreover, due to the functional differences, searching on PC and searching on mobile is performed in a completely different way. With this information in mind, E-Commerce businesses should obviously start thinking about enhancing their online presence by meeting the needs of mobile searchers and their devices.
Becoming mobile-friendly is the first requirement of a good mobile search engine optimization strategy. Like traditional SEO, mobile SEO allows you to rank higher in SERPs, but the actual ways of achieving this aim are a bit different in the latter one. The concept of mobile friendliness is linked to the mobile user himself, what he expects to see when tapping on your link, and how he is to behave on the mobile version of the site. However, mobile SEO is much more than that. It is an opportunity to use technological growth for the sake of the growth of your own company.
So, this definitive guide is going to answer all your questions concerning mobile SEO and the ways of making your website both mobile-friendly and technically efficient. Note that the following article can be used as a Magento mobile SEO guide. The information gathered below is aimed at various platforms and websites, so you can easily leverage it while optimizing your ecommerce business. Continue Reading
Search engine optimization has been actively used by website owners ever since search engines came to be part of our world. Numerous SEO techniques have been introduced to help businesses improve their visibility on the web, starting with keyword optimization and ending with user-oriented website localization. However, there have always been those who tried to go beyond the rules in order to get more profit than others and in the fastest way possible. That is when black hat SEO was born.
Although Google and other search engines keep on improving their algorithms to prevent wrongfully inflated websites from being visible in the search results list, black hat SEO is still quite tempting for many E-Commerce businesses that strive for improving their positions in the niche. However, we will try to prove to you that none of the black hat SEO techniques is worth using by any business even in the most exceptional circumstances. In this guide, we will explain the basics of black hat SEO, how you can recognize its potential presence on your website, and what awaits you if you dare to use it for your own marketing campaign.
You’ve heard for many times already about the crucial importance of content in any type of SEO campaign. You’ve heard about the power of keywords that make it possible to significantly improve your website ranking. What you could’ve missed, however, is that in 2014, Google released the update for its local search algorithm, also known as Pigeon, which was aimed to provide a better visibility of local listings in Google’s search results. This event had a massive influence on the entire E-Commerce community: some businesses experienced a certain decrease in their rankings, while others suddenly got to the top positions in the search results list. After location and distance became prioritized by Google’s search engine algorithm, there was a slight shift in search engine marketing that made local content the primary SEO aim for both large and small E-Commerce businesses. That’s when local SEO comes into focus. Note that that the following material can be used as a Magento local SEO guide. Continue Reading
