"SEO"

Amasty Meta Tags Templates for Magento 2 and 1

- E-Commerce, Magento 2, Magento tips & tricks

magento 2 module

The importance of SEO in ecommerce is hard to overestimate, so even such SEO-friendly platform as Magento requires additional improvements. Therefore, we’ve already described the best Magento SEO extensions, as well as reviewed Mageworx Magento 2 SEO Suite. Now it’s time to draw your attention to another robust SEO tool – Amasty Meta Tags Templates. The extension automatically generates tags for the category, product, and other pages of your Magento website, so you can fully leverage the full potential of search engine optimization with the help of meta tags. Amasty Meta Tags covers such areas as meta info, keywords, and H1 tags, participates in generating product descriptions, offers flexible templates that support advanced parsing options, and can be used to set <nofollow> or <noindex> for site pages. And since the module has been developed with administrators in mind, it incorporates a user-friendly interface that lets you create meta tags by page URLs. All these features look quite intriguing, especially after the announcement of Amasty Meta Tags Templates for Magento 2. Therefore, let’s take a closer look at the extension.

The best Magento 2 extensions | The best Magento extensions

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Ultimate List of Online Marketing Tools

- E-Commerce

Determ

Online Marketing Tools

When it comes to choosing the most appropriate tool for your E-Commerce business, things get really confusing. It all starts with determining what actual marketing activity you need to currently implement. Then you should check whether you have some spare budget to use exclusive paid tools. Finally, you might also need to look for potential alternatives to make sure you’re going to use the most suitable solution. However, there are still so many tools on the web, some of which cover specific tasks while others are ultimate packages of various tools that you might need at every step of your marketing campaign.

MageWorx SEO Meta Templates For Magento 2 and 1

- E-Commerce, Magento 2, Magento tips & tricks

magento meta tag template

Although Mageworx offers a robust SEO tool, SEO Suite Ultimate, there is a less complex solution available on the company’s website – SEO Meta Templates.

The extension allows generating advanced SEO templates for optimisation of large meta data set, as well as product and category descriptions. By optimising essential meta elements, search engines understand your product or category pages better, thus improving your website SEO ranking and click-through rates. The SEO Meta Templates extension enables users to create different types of SEO templates depending on which attributes you want to use, that make your web store pages search engine friendly and more informative. Meta templates is a practical solution for ecommerce businesses of any size that helps merchants to produce unique SEO meta data for any of their website pages.

Below, we shed light on this Magento meta tag template extension describing its core features and backend interface. More Magento SEO tools and tips are available here: Ultimate Guide to Magento SEO; Magento 2 SEO (out-of-the-box features, extensions, tips); and Best Magento SEO Extensions 2016.
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DIY SEO: Nofollow Links

- E-Commerce

DIY SEO Nofollow links

The subject of nofollow linking is still at the height of its popularity, because businesses of all types are heading towards revealing the whole potential of their websites to demanding search engines. Unlike rel=”follow” attribute, which makes the link a building block of a website’s PageRank, rel=“nofollow” attribute deprives it of its rank juice in order to prevent the link from being used by other users for their own profit. Although follow links are widely considered an important factor for one’s website ranking, their link juice can be easily used in any unpleasant link scheming practices thus turning the website into an unreliable source.

Some people would say that nofollow links have no actual value in terms of its search engine influence, so it’s senseless to use them. It may be true for paid links on your website, but what about other types of links? In this article we touch upon all the pros and cons of nofollow linking and define the key factors for (not) using them on your particular website. Note that the following tactics can be implemented within our favorite ecommerce platform, so this article may be considered as the Magento nofollow links SEO guide that can be used for both Magento 2 and 1. Continue Reading

DIY SEO: Mobile SEO

- E-Commerce

DIY SEO: Mobile SEO Guide; Magento mobile SEO guide

It has been a year now since Google announced mobile friendliness to have become an important factor for determining the relevance of a website. This seems to be inevitable if we consider the fact that each year there are more and more people preferring mobile over desktop for surfing the Internet, communicating, working, and relaxing. Every fourth instance of an Internet search is performed through a mobile device, while almost 80% of all smartphones are used for local search purposes. Moreover, due to the functional differences, searching on PC and searching on mobile is performed in a completely different way. With this information in mind, E-Commerce businesses should obviously start thinking about enhancing their online presence by meeting the needs of mobile searchers and their devices.

Becoming mobile-friendly is the first requirement of a good mobile search engine optimization strategy. Like traditional SEO, mobile SEO allows you to rank higher in SERPs, but the actual ways of achieving this aim are a bit different in the latter one. The concept of mobile friendliness is linked to the mobile user himself, what he expects to see when tapping on your link, and how he is to behave on the mobile version of the site. However, mobile SEO is much more than that.  It is an opportunity to use technological growth for the sake of the growth of your own company.

So, this definitive guide is going to answer all your questions concerning mobile SEO and the ways of making your website both mobile-friendly and technically efficient.  Note that the following article can be used as a Magento mobile SEO guide. The information gathered below is aimed at various platforms and websites, so you can easily leverage it while optimizing your ecommerce business. Continue Reading

DIY SEO: Black Hat SEO and Its Potential Risks

- E-Commerce, Fire development

DIY SEO: Black Hat SEO

Search engine optimization has been actively used by website owners ever since search engines came to be part of our world. Numerous SEO techniques have been introduced to help businesses improve their visibility on the web, starting with keyword optimization and ending with user-oriented website localization. However, there have always been those who tried to go beyond the rules in order to get more profit than others and in the fastest way possible. That is when black hat SEO was born.

Although Google and other search engines keep on improving their algorithms to prevent wrongfully inflated websites from being visible in the search results list, black hat SEO is still quite tempting for many E-Commerce businesses that strive for improving their positions in the niche. However, we will try to prove to you that none of the black hat SEO techniques is worth using by any business even in the most exceptional circumstances. In this guide, we will explain the basics of black hat SEO, how you can recognize its potential presence on your website, and what awaits you if you dare to use it for your own marketing campaign.

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DIY SEO: Local SEO Guide (Magento Tips Included)

- E-Commerce

DIY SEO: Magento local SEO guide

You’ve heard for many times already about the crucial importance of content in any type of SEO campaign. You’ve heard about the power of keywords that make it possible to significantly improve your website ranking. What you could’ve missed, however, is that in 2014, Google released the update for its local search algorithm, also known as Pigeon, which was aimed to provide a better visibility of local listings in Google’s search results. This event had a massive influence on the entire E-Commerce community: some businesses experienced a certain decrease in their rankings, while others suddenly got to the top positions in the search results list. After location and distance became prioritized by Google’s search engine algorithm, there was a slight shift in search engine marketing that made local content the primary SEO aim for both large and small E-Commerce businesses. That’s when local SEO comes into focus. Note that that the following material can be used as a Magento local SEO guide.  Continue Reading

DIY SEO: Google PageRank

- E-Commerce, Magento 2, Magento tips & tricks

DIY SEO: Magento Google PageRank Guide

It is hard to imagine how much e-commerce depends on search engine rankings nowadays. Numerous websites continuously compete against each other for the right to get to the top positions in Google search results with the ultimate aim of driving more traffic and attracting more potential customers. It is widely known that the most proven way to get good rankings is through creating high-end content which is likely to be relevant to other websites and users. Being relevant to people equals being relevant to search engines – this is the concept underlying Google’s famous link analysis algorithm that has been successfully used for years to rank websites effectively based on their potential importance to internet users. So, this is our extensive guide on everything that concerns Google PageRank, its main features, SEO implementation methods, and many more. And as you might have guessed, the guide is fully compatible with Magento! Continue Reading

DIY SEO: Google Analytics 360

- E-Commerce, Magento 2, Magento tips & tricks

MAgento Google Analytics 360 DIY SEO Guide

On the 15th of March, Google announced the launch of Google Analytics 360 Suite – a full-fledged set of marketing analytics tools aimed specifically at large businesses and corporations. The major idea behind this project is to help marketers and analysts to better understand consumer’s behavior and thus allow companies to get the best from their brand. Particularly, Google Analytics 360 Suite is what previous versions of Google Analytics lacked in terms of efficient performance: specialized testing platform, multiple integration features, better data management, improved collaborative potential, and adequate marketing channels evaluation. Containing six innovative and modified analytics products, Google Analytics 360 Suite is expected to become the most powerful E-Commerce tool of the year. And you can easily streamline the power of Magento Google Analytics 360 integration. We hope to update this DIY SEO post with appropriate information in the nearest future, but now let’s describe the new platform. Continue Reading