"SEO"

How To Become A Successful E-Commerce Merchant

June 1, 2015 - E-Commerce

By 2017, e-commerce is going to pass the milestone of $400 billion in sales in the United States only. The industry is rapidly growing worldwide, so everyone can participate in the competition. E-commerce seems like such a simple money source at first glance, but actually it is much more complicated. There are tons of important nuances which separate online merchant from success. In this ecommerce startup guide, we offer a complete compilation of key advices, which will help you enter the new business level with your online store. The article include tips for both B2C and B2B businesses. There is also a checklist, which shows the readiness of ecommerce website. Last but not least are success stories related to different platforms. Let’s start the journey. Continue Reading

E-Commerce Link Building Strategies, Tips and Resources in 2015

March 25, 2015 - E-Commerce

It is impossible to imagine good search engine optimization without right link building strategy. The last one can turn your website into a successful e-commerce project with high traffic. At the same time, the wrong strategy can push it out of business. Keep in mind, that there are a lot of tactics that put the website in a risk of being penalized. Google continues to refine SEO standards, so you should be careful with all suspicious link building strategies. Continue Reading

How To Become A Good WordPress Developer From Scratch

February 19, 2015 - Fire development, Word Press

WordPress is a blogging platform and a CMS based on PHP and MySQL. It relies on a template system with a template processor and a plugin architecture. More than 23% of the top 10 million sites are based on WordPress, at the same time it is the most popular blogging system with over 60 million websites. Continue Reading

E-Commerce Trends in 2015: What should you expect?

February 3, 2015 - E-Commerce

In this topic we’re going to cover such relevant issues that can come in handy to e-commerce businessmen or just people who are interested in the further e-commerce development. Consequently, let’s figure out what we should expect down the road.

The Best PHP Frameworks 2015

January 20, 2015 - E-Commerce, Fire development

PHP programming language is extremely popular among web developers. The majority of websites are based on it, and frameworks play one of key roles in the popularisation of PHP. They include collections of software and programs, that initiate easier coding. In this post, we gathered the best PHP framework for this year.

A proper framework is necessary for more efficient work. It enables to spend less time on more functional and safer applications. If you are going to develop a robust and successful product, then choosing a right PHP framework is crucial.

Generally framework includes two major elements: the first one is a Toolbox; the second one is a Methodology. A Toolbox is a set of software components designed for writing less code. As a result you also get a less risk of errors. Under Methodology we mean an assembly diagram for applications, which allows developers to work more effectively.

Nowadays, you can find a plethora of solid PHP frameworks, which have their own advantages and disadvantages. You can always test few solutions before choosing the most suitable one. Please, let us know what PHP framework is the best by leaving your comment in the dedicated section below.

The Best Alternative MySQL Database Engines For Magento – Percona, Mariadb

January 18, 2015 - Magento tips & tricks

You can always move out of MySQL. At least, there are 2 alternatives: MariaDB and Percona. MariaDB is a fork of the MySQL developed by the community under the GNU GPL from the original creators of MySQL. The intents of MariaDB include maintaining high compatibility with MySQL, ensuring a “drop-in” replacement capability with library binary equivalency and matching with MySQL commands and APIs. Percona Server is another MySQL alternative which if free and open source. It offers high scalability, improved performance, useful features, and all the necessary instrumentations. In addition, Percona relies on self-tuning algorithms and supports high-performance hardware. In this post, we gathered all the information necessary to understand whether you should stay with MySQL or move to alternative solutions, such as MariaDB and Percona.

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Magento Community Edition 1.9.1 and Magento Enterprise Edition 1.14.1 released!

November 25, 2014 - E-Commerce, Magento tips & tricks

A new version of Magento Enterprise Edition arrives today. Get ready for the new features, tools and responsive design capabilities. In addition, you will get faster technical issue resolution, better performance, and deeper insights.

Magento Enterprise Edition 1.14.1 includes a new drag-and-drop tool, designed to make your work with product categories much easier. There are also new abilities to assign products to categories automatically by setting up different rules. Another new feature of 1.14.1 is swatches with more detailed product information. The new version of Magento Enterprise Edition is also much more responsive: the enhanced responsive design reference theme now includes responsive emails. Better performance and security are also represented in new Magento thanks to PHP 5.5 and MySQL 5.6 support. With Enterprise Edition 1.14.1, you will get the new support tool designed to generate detailed reports, the ability to make product updates by significantly larger team of administrators simultaneously, and Google Universal Analytics support. In general, more than 70 items have been improved in 1.14.1.
You can download Magento Enterprise Edition 1.14 at My Account. And download Magento Community Edition 1.9.1 at the download page.

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Why choose Magento over WordPress for your Ecommerce Site

November 18, 2014 - E-Commerce

The war between Magento and WordPress has been in existence ever since these CMS platforms made their way into ecommerce. While WordPress supports MySQL and PHP language, Magento utilizes MySQL, PHP as well as Zend Framework. Magento also uses, model-view-controller and entity-attributes-value model to store in database.

While WordPress is a favorite for blogging platforms, Magento has carved out a name for itself as the better CMS platform for ecommerce sites. It is an open source cross-platform. Both the platforms are highly SEO friendly and has huge user base.

Magento provides powerful features as well as control of marketers to manage their respective online stores. Magento provides its users with a huge range of shopping cart plugins and payment options. The Magento Admin panel is flooded with various forms of ecommerce plugins like shipping option, price management, inventory, payment integration and the likes. It is also a trusted site for secure payment integration. The easy customization and simple management makes Magento a preferred site for people who want to build ecommerce sites.

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How To Make Every Magento Store Responsive And Mobile Ready

October 31, 2014 - E-Commerce, Magento tips & tricks

Responsive design is a special approach to web design aimed at crafting sites to provide an optimal viewing experience for mobile devices. Responsive web design provides easy reading and navigation, and reduces resizing, panning and scrolling to minimum.

The technology relies on proportion-based grids with page element sizing in percentages, flexible images sized in relative units, and CSS3 media queries, which allow the page to use CSS style rules, based on characteristics of every single device. But why is Responsive design so important for e-commerce?

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Personal Recommendation Services And Engines For Magento

October 21, 2014 - Magento tips & tricks

Recommender or recommendation systems form a subclass of information filtering systems. Their main purpose is to produce lists of recommendations for individual users. There are two methods used at the heart of the process: collaborative and content-based filtering. The first one relies on user’s past behavior and similar decisions made by other customers. The second one uses a series of discrete characteristics of an item in order to create a list of additional items with similar properties. Both approaches are often combined to create more complex system. Thanks to personal recommendation services and engines, e-commerce is now based on individual approach to every customer: products are marketed to individuals based on their unique needs.