The Internet is full of different analytics and reporting solutions aimed at all possible platforms including Magento. Both third-party marketplaces and Magento Connect offer all sorts of reporting extensions and analytics tools. But why do we pay attention to them?
Unfortunately, the default Magento reporting system is not robust enough to optimize your ecommerce business. At the same time, such free tools as Google Analytics don’t work with information related to sales, purchases, and conversions. That’s why we recommend you to enhance your business with the help of additional Magento extensions, plugins, and modules, or even standalone platforms. The best solutions for extended analytics and reporting are described below.
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RJMetrics offers advanced Magento reports and other useful features. First of all, the tool helps you identify your best customers. With RJMetrics you will always know which campaign turns ordinary visitors into top buyers. The second important aspect is the Marketing ROI measurement. RJMetrics shows ROI for every placement, advertising campaign, and channel. The third significant advantage is the optimization of email and remarketing strategies. This feature is used for keeping buyers coming back. Last but not least is integration with other platforms. RJMetrics connects to all possible systems to provide you with the most precise information. The pricing depends on the size of the business.
Advanced Reports by AheadWorks
If integration with analytics platform seems daunting, you can always rely on a more common solution such as Magento extension. With Advanced Reports by AheadWorks, you will get a new source of information related to your store. This Magento plugin offers 23 different business reports which provide a clear picture of your ecommerce development. The dashboard of this extension shows all key sales metrics within a user-friendly interface. All the reports can be sent by email. Advanced Reports by AheadWorks also provides such features as profit calculation, abandoned cart monitoring, and “stock vs. sold” comparison. The module costs $159.
Advanced Reports by Mirasvit
Mirasvit offers another reliable Magento custom report solution, which provides all the necessary information required for successful management of sales. The extension provides more than 20 different reports based on the following features: the ability to compare data from several periods; store view filters; order by columns; export to CSV and MS Excel; charts export to JPEG, PNG, GIF. Another vital aspect of Advanced Reports by Mirasvit is related to widgets. With this extension, you can place all the important indices right in the dashboard of your Magento website. Besides, it costs $119, and now you can get it for a discounted price for just $95.
Extended Reports by Mageworx
By installing this Magento extension, you will be able to organize your sales data and increase your sales performance. Extended Reports by Mageworx tracks the popularity of your products as well as dozens of other essential insights to facilitate better business decisions. In addition to in-depth sales and product popularity reports, the extension offers visualization of sales funnel, data comparison for several periods, and filtering based on category and product attributes. The original price of Extended Reports by Mageworx is $149, but now you can purchase it for $125.
Easy Advanced Responsive Reports for Magento
The name of this extension speaks for itself: Gremlin offers the reliable Magento mobile solution for advanced reporting. The extension provides information on all the essential metrics described above, but within a mobile-friendly interface, so you can check what happens on your website any time and anywhere. Easy Advanced Responsive Reports for Magento offers 14 reports and costs only $30.
Advanced Reports by Apptha
This Magento module provides Google Analytics-style reports with sales data metrics and charts. But unlike GA, Advanced Reports by Apptha shows which products are performing and what improvements are the most relevant for certain situations. There are 7 key report types and several options to track them offered by the extension. The module costs $149. Hit the below link for the additional information.