Extended Analytics and Reporting Solutions for Magento (The Best Extensions and Services)
The Internet is full of different analytics and reporting solutions aimed at all possible platforms including Magento. Both third-party marketplaces and Magento Connect offer all sorts of reporting extensions and analytics tools. But why do we pay attention to them?
Unfortunately, the default Magento reporting system is not robust enough to optimize your ecommerce business. At the same time, such free tools as Google Analytics don’t work with information related to sales, purchases, and conversions. That’s why we recommend you to enhance your business with the help of additional Magento extensions, plugins, and modules, or even standalone platforms. The best solutions for extended analytics and reporting are described below. Continue Reading
Mobile branch of e-commerce is constantly growing. It plays very important role not only in infrastructure of online stores but it gradually becomes one of the major sales tool for multichannel stores. In November 2013 Google posted through Think Insights that in USA average consumer spends about 15 hours a week looking for products on smartphone or tablet. About 93 percent of such consumer make a purchase, if the desired item is found, of course. As you can see, it is very important to provide the ability to reach the store from mobile device. There are three major strategies for Mobile e-commerce in 2014: native apps, HTML5, CSS or JavaScript, and mobile web.