Google offers lots of services designed to make your ecommerce website better. Google Merchant Center, WebMaster, Analytics, AdWords, and Trusted Shops are five major tools on your way to success. Of course, you can still run your business without this services, but there are no any reasons to do so. All the aforementioned tools enhance your online entrepreneurship with lots of new opportunities. Moreover, you can easily integrate them with the existing Magento shop – just check the detailed guide below.
As a merchant, you get a few important benefits. First of all you will be able to attract more potential buyers with the help of Google Shopping, since the service is designed to help customers buy goods on Google. The second benefit is a total control over your product information. You will be always able to provide potential buyers with the relevant product information.
Unfortunately, Google Shopping has territorial restrictions. The service is available in the US, Australia, Japan, Brazil, Switzerland, and some EU countries.
Google Analytics Magento Integration
Google Analytics is one of your major analytics tools. This freemium service provides the ability to track big data related to the traffic of your ecommerce website. You can easily review online campaigns and see what happens on your online store in real time.
Magento extensions for Google Analytics integration
With the help of the following Magento extensions, you will be able to integrate Google Analytics with your ecommerce website and enhance the default abilities of the service.
Google Analytics+ adds new features and advanced capabilities to the default module. The extension supports Universal Analytics and dynamic remarketing tags; helps improve conversion; track checkout process and Adwords conversions; filters reports by different customers. In addition, you will be able to track data to a secondary profile and combine several sites in one account. The extension is free. Check this guide – How to Install Magento Extensions – to find out all the nuances about extension installation from Magento Connect.
With this magento module, you will be able to enhance your ecommerce store with Google Universal Analytics. The extension also offers Ecommerce Tracking, so you don’t have to spend time on its manual implementation. In addition, you will get a Funnel Tracking for the checkout. Google Universal Analytics by Aromicon is compatible with Magento CE 1.4+ and Magento EE 1.10+. The module adds the appropriate script to the head or before the body end. You can download it for free.
If the above method is not enough for you, check the below guide. The following 5 steps show how to implement all ecommerce capabilities built into Google Adwords.
1. Magic with the new Universal Google Analytics Tracking Code
Get the new Universal Google Analytics tracking code and implement it within your Magento ecommerce store:
In Google Analytics admin find the “Propriety” column.
Choose the property you’re going to work with.
Go to “Tracking Info” and choose“Tracking Code”.
Now you have to copy and paste the new Universal GA tracking code into the source code of your website.
Google Analytics Tracking Code
Every page of your Magento website has an html/head.phtml file. there is a child theme in such file. You can paste the new code there before the closing tag.
Note, that you should place the code on all pages of your ecommerce store. Otherwise, the data will be tracked imprecisely.
Use developer tools in the browser to check if the code was added in a proper way.
2. Preparations in the Magento admin
Now you should enabled Google API within your Magento store. In the Admin panel navigate to “Configure,” find ”Sales,”and go to “Google API”. You can enabled Google Analytics API there.
3. Adding Google Analytics Demographics into the game
Congratulations! You have implemented the standard Universal Google Analytics tracking code but it is just the beginning. Unfortunately, you still don’t have the ability to see demographics load. More code work is waiting for you below. Note, that you will need to verify it under the “Audience-Demographics-Overview-tab”. We recommend you to check Google articles with the detailed description of this process:
Go to “Property Settings” under the “Property column” to find out our Tracking ID.
Now it’s time to work in Magento Admin. Navigate to “System-Configuration-Google API-Google Analytics”and paste your tracking ID into the “Account Number” field.
Change “Enable” to “Yes”.
Save the new configurations by clicking on “Save Config.”
For the proper use of Google Tag Manager check this setup guide. Note, that you have to add basic page tracking. For the third-party shopping carts and transaction tracking across separate domains, check this guide to cross domain tracking. The feature is unnecessary when your ecommerce website and shopping cart software are on the same domain.
In order to set up conversion tracking, go to Account and Property columns in Google Analytics Admin, select your property, and navigate to Tracking Info-Tracking Code:
Get the code.
Add it to the HTML Head of Magento in “Configuration-Web-HTML Head”.
You can also add the code manually:
With the help of FTP client, go to/checkout/success.phtml.
Use an editor to open the file.
Place the GA tracking code in the bottom.
Save and upload the file.
Test if everything is OK with the URLs. You can do it under “Real Time-Conversions”. If a particular Goal is not working, you should navigate to “Admin-Goals”and check if the URLs are correct. Note, that Destination should be set to the final success page.
Google Webmasters Magento Integration
With Google Webmasters, you will get all the necessary data and the set of tools for making your ecommerce Magento store Google-friendly. If you rely on traffic from this search engine (and we know, that you do), Google Webmasters integration is inevitable. Below we will show you two ways of Google Sitemap Magento Implementation.
How to create a Google Sitemap in Magento manually
Log in to Magento Admin.
Navigate to “Catalog-Google Sitemap.”
Create sitemap in the following URL: http://www.example.com/sitemap/sitemap.xml
Required conditions: FTP to the server; sitemap folder chmoded to 777
Navigate to Magento admin and hit the “Add Sitemap” button.
Set up the default values.
Go to “System-Configuration-Catalog-Google Sitemap”and configure the Sitemap. Check the XML Tag definitions here.
Enter the manual URL to begin the creation of the sitemap: http://www.example.com/index.php/admin/sitemap/generate/sitemap_id/actual Sitemap ID
With the help of this extension, you will be able to replace the default Magento paginated sitemap with the SEO-friendly one, which will list all of the categories of your ecommerce Magento website in a cascading style. Creare HTML Sitemap for SEO Magento module lists all CMS pages as well as a few static pages. As a result, categories of your online store are indexed correctly. In addition, you will get an XML checker. To check the new sitemap, go to the following URL: yoursite.com/sitemap
Below, we explain the benefits of Magento integration with AdWords and show how to connect both systems together.
Google AdWords management and conversion tracking show the effectiveness of ad clicks. If your Magento website is connected with the AdWords, you can easily get data on website purchases, app downloads, phone calls, newsletter sign-ups, and other conversions. Invest into your business wisely and optimize your campaigns according to your business goals with the help of AdWords. You can easily integrate your Magento store with the help of the following extension:
This Magento extension simplifies integration with AdWords. You just have to install the module to enable Google AdWords Conversion Tracking within your Magento store. Check the source code of LUKA Google AdWords Conversion Tracking on GitHub here. The module is absolutely free.
To verify if AdWords can “see” the conversion tracking tag go to your account. You can also check the conversion tracking status there. Find the “Tools” option; in the drop-down menu choose “Conversions.” Tracking status is specified in front of every conversion action in the “Tracking status” column. The tag can be:
Unverified (Google hasn’t verified the tag on your website).
As you might have seen, there were no any mentions about Google Maps Magento integration or Magento Google Search implementation in the above post, since they are not so important as the aforementioned services. The same is about Google Translate Magento solutions and other tools. Merchant Center, Analytics, WebMaster, AdWords, and Trusted Shops are you major resources for the successful ecommerce business. We hope, you will utilize them with the maximum efficiency.