Magento Integration with Google Services: Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops

- E-Commerce

Google Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops Magento Integration

Google offers lots of services designed to make your ecommerce website better. Google Merchant Center, WebMaster, Analytics, AdWords, and Trusted Shops are five major tools on your way to success. Of course, you can still run your business without this services, but there are no any reasons to do so. All the aforementioned tools enhance your online entrepreneurship with lots of new opportunities. Moreover, you can easily integrate them with the existing Magento shop – just check the detailed guide below.

Google Merchant Center (Google Shopping Magento Integration)

In this post – Google Merchant Center Magento Integration – we explain how to connect Magento ecommerce website with Google Merchant Center also known as Google Base. The service was designed to help you upload different data about your store and its products to Google Shopping platform.

As a merchant, you get a few important benefits. First of all you will be able to attract more potential buyers with the help of Google Shopping, since the service is designed to help customers buy goods on Google. The second benefit is a total control over your product information. You will be always able to provide potential buyers with the relevant product information.

Unfortunately, Google Shopping has territorial restrictions. The service is available in the US, Australia, Japan, Brazil, Switzerland, and some EU countries.

Google Analytics Magento Integration

Google Analytics is one of your major analytics tools. This freemium service provides the ability to track big data related to the traffic of your ecommerce website. You can easily review online campaigns and see what happens on your online store in real time.

Magento extensions for Google Analytics integration

With the help of the following Magento extensions, you will be able to integrate Google Analytics with your ecommerce website and enhance the default abilities of the service.

Google Analytics+ by Fooman

Google Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops Magento Integration

Google Analytics+ adds new features and advanced capabilities to the default module. The extension supports Universal Analytics and dynamic remarketing tags; helps improve conversion; track checkout process and Adwords conversions; filters reports by different customers. In addition, you will be able to track data to a secondary profile and combine several sites in one account. The extension is free. Check this guide – How to Install Magento Extensions – to find out all the nuances about extension installation from Magento Connect.

Download Google Analytics+ Magento Extension

Google Universal Analytics by Aromicon

Google Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops Magento Integration

With this magento module, you will be able to enhance your ecommerce store with Google Universal Analytics. The extension also offers Ecommerce Tracking, so you don’t have to spend time on its manual implementation. In addition, you will get a Funnel Tracking for the checkout. Google Universal Analytics by Aromicon is compatible with Magento CE 1.4+ and Magento EE 1.10+. The module adds the appropriate script to the head or before the body end. You can download it for free.

Download Google Universal Analytics Magento Extension

The advanced guide

If the above method is not enough for you, check the below guide. The following 5 steps show how to implement all ecommerce capabilities built into Google Adwords.

1. Magic with the new Universal Google Analytics Tracking Code

Get the new Universal Google Analytics tracking code and implement it within your Magento ecommerce store:

  • In Google Analytics admin find the “Propriety” column.
  • Choose the property you’re going to work with.
  • Go to “Tracking Info” and choose Tracking Code”.
  • Now you have to copy and paste the new Universal GA tracking code into the source code of your website.
Google Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops Magento Integration

Google Analytics Tracking Code

Every page of your Magento website has an html/head.phtml file. there is a child theme in such file. You can paste the new code there before the closing tag.

Note, that you should place the code on all pages of your ecommerce store. Otherwise, the data will be tracked imprecisely.

Use developer tools in the browser to check if the code was added in a proper way.

2. Preparations in the Magento admin

Now you should enabled Google API within your Magento store. In the Admin panel navigate to “Configure,” find ”Sales,”and go to “Google API”. You can enabled Google  Analytics API there.

3. Adding Google Analytics Demographics into the game

Congratulations! You have implemented the standard Universal Google Analytics tracking code but it is just the beginning. Unfortunately, you still don’t have the ability to see demographics load. More code work is waiting for you below. Note, that you will need to verify it under the “Audience-Demographics-Overview-tab”. We recommend you to check Google articles with the detailed description of this process:

4. Enabling ecommerce tracking

The follow information will help you set up ecommerce tracking, based on Google Analytics. First of all you have to enable reporting view with the ecommerce data:

  • Sign in to GA.
  • Use““ACCOUNT | PROPERTY | VIEW” drop-down menu to navigate to the desired view.
  • Find the “View” column and select “Ecommerce Settings” there.
  • Enable the appropriate option by clicking the toggle “ON”.
  • You can also turn on the Enhanced Ecommerce.
  • Submit all the aforementioned actions.
  • Go to “Property Settings” under the “Property column” to find out our Tracking ID.
  • Now it’s time to work in Magento Admin. Navigate to “System-Configuration-Google API-Google Analytics and paste your tracking ID into the “Account Number” field.
  • Change “Enable” to “Yes”.
  • Save the new configurations by clicking on “Save Config.”
Google Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops Magento Integration

Tracking ID

For the proper use of Google Tag Manager check this setup guide. Note, that you have to add basic page tracking. For the third-party shopping carts and transaction tracking across separate domains, check this guide to cross domain tracking. The feature is unnecessary when your ecommerce website and shopping cart software are on the same domain.

Keep in mind, that you will have to work with JavaScript in order to collect ecommerce data from your website. Check this Google Analytics documentation on Ecommerce Tracking and this one on Enhanced Ecommerce Tracking.

To collect ecommerce data from Android and iOS apps, read this official documentation, this one for Internet connected device, such as POS.

5. Setting up conversion tracking

In order to set up conversion tracking, go to Account and Property columns in Google Analytics Admin, select your property, and navigate to Tracking Info-Tracking Code:

  • Get the code.
  • Add it to the HTML Head of Magento in “Configuration-Web-HTML Head”.

You can also add the code manually:

  • With the help of FTP client, go to/checkout/success.phtml.
  • Use an editor to open the file.
  • Place the GA tracking code in the bottom.
  • Save and upload the file.

Test if everything is OK with the URLs. You can do it under “Real Time-Conversions”. If a particular Goal is not working, you should navigate to “Admin-Goals and check if the URLs are correct. Note, that Destination should be set to the final success page.

Google Webmasters Magento Integration

With Google Webmasters, you will get all the necessary data and the set of tools for making your ecommerce Magento store Google-friendly. If you rely on traffic from this search engine (and we know, that you do), Google Webmasters integration is inevitable. Below we will show you two ways of Google Sitemap Magento Implementation.

How to create a Google Sitemap in Magento manually

  • Log in to Magento Admin.
  • Navigate to “Catalog-Google Sitemap.”
  • Create sitemap in the following URL:
  • Required conditions: FTP to the server; sitemap folder chmoded to 777
  • Navigate to Magento admin and hit the “Add Sitemap” button.
  • Set up the default values.
  • Go to “System-Configuration-Catalog-Google Sitemap and configure the Sitemap. Check the XML Tag definitions here.
  • Enter the manual URL to begin the creation of the sitemap: Sitemap ID
  • Don’t forget to check this How to Set Up a Cron Job article.

Creare HTML Sitemap for SEO

Google Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops Magento Integration

With the help of this extension, you will be able to replace the default Magento paginated sitemap with the SEO-friendly one, which will list all of the categories of your ecommerce Magento website in a cascading style. Creare HTML Sitemap for SEO Magento module lists all CMS pages as well as a few static pages. As a result, categories of your online store are indexed correctly. In addition, you will get an XML checker. To check the new sitemap, go to the following URL:

Download Creare HTML Sitemap for SEO

Google AdWords Magento Integration

Below, we explain the benefits of Magento integration with AdWords and show how to connect both systems together.

Google AdWords management and conversion tracking show the effectiveness of ad clicks. If your Magento website is connected with the AdWords, you can easily get data on website purchases, app downloads, phone calls, newsletter sign-ups, and other conversions. Invest into your business wisely and optimize your campaigns according to your business goals with the help of AdWords. You can easily integrate your Magento store with the help of the following extension:

LUKA Google AdWords Conversion Tracking

Google Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops Magento Integration

This Magento extension simplifies integration with AdWords. You just have to install the module to enable Google AdWords Conversion Tracking within your Magento store. Check the source code of LUKA Google AdWords Conversion Tracking on GitHub here. The module is absolutely free.

Download LUKA Google AdWords Conversion Tracking Magento Extension

How to check the conversion tracking tag

To verify if AdWords can “see” the conversion tracking tag go to your account. You can also check the conversion tracking status there. Find the “Tools” option; in the drop-down menu choose “Conversions.” Tracking status is specified in front of every conversion action in the “Tracking status” column. The tag can be:

  • Unverified (Google hasn’t verified the tag on your website).
  • No recent conversions (during previous 7 days).
  • Recording conversions (everything is OK).
  • Tag inactive (Google doesn’t see the tag).
  • Removed (the name speaks for itself).

Check this article for the additional information.

Google Trusted Stores Magento Integration

Google Trusted Stores Magento integration helps you provide your customers with the confidence that they will receive reliable shipping, excellent customer services, and free purchase protection on your ecommerce website. With the help of the platform, you will get seller ratings and customer reviews which can be used in AdWords and Google Shopping. There are 4 major ways of Google Trusted Stores integration with Magento. First of all we recommend you to check the official Magento documentation. Here it is: Google Trusted  Stores Setup in Magento. The article on Human Element also describes this process: Implementing Google Trusted Stores for Magento. There is also a module on Github: Magento Google Trusted Stores by Develodesign. If you prefer extensions from Magento Connect, then there is one for you: Google Trusted Stores for Magento by Wyomind.

As you might have seen, there were no any mentions about Google Maps Magento integration or Magento Google Search implementation in the above post, since they are not so important as the aforementioned services. The same is about Google Translate Magento solutions and other tools. Merchant Center, Analytics, WebMaster, AdWords, and Trusted Shops are you major resources for the successful ecommerce business. We hope, you will utilize them with the maximum efficiency.