"ROI"

Extended Analytics and Reporting Solutions for Magento (The Best Extensions and Services)

June 24, 2015 - E-Commerce

Advanced Magento reporting and analytics

The Internet is full of different analytics and reporting solutions aimed at all possible platforms including Magento. Both third-party marketplaces and Magento Connect offer all sorts of reporting extensions and analytics tools. But why do we pay attention to them?

Unfortunately, the default Magento reporting system is not robust enough to optimize your ecommerce business. At the same time, such free tools as Google Analytics don’t work with information related to sales, purchases, and conversions. That’s why we recommend you to enhance your business with the help of additional Magento extensions, plugins, and modules, or even standalone platforms. The best solutions for extended analytics and reporting are described below. Continue Reading

A Complete Guide to The Use of Social Media in E-Commerce

May 29, 2015 - E-Commerce

This is the most comprehensive guide to the use of social media in e-commerce. You probably know, that social networks play an important role in online trade, but how broad is your understanding? What social media strategy should you choose to increase your website traffic? How to implement successful social media campaign to double sales? In the post below we will help you answer this questions.

UPD (17.06.15): Real Time Social Experience with Periscope and Meerkat