Retargeting is the process of serving ads, which are based on a prior engagement. The technology includes site-based retargeting (the most frequently used), email retargeting, search retargeting, and CRM retargeting. With site-based retargeting your customers are shown ads of your brand after they leave your e-commerce store. Thus, your brand always appears in front of your bounced site visitors.
Magento themes and templates offer a huge boon to your online business. By installing correct product, you will provide your customers with a rich shopping experience. Designed by professional and experienced web designers and developers, Magento themes and templates can bring your online store to absolutely new level. In this post, we’ve gathered only bestsellers, so you shouldn’t worry about their quality.
Customer relationship management (or CRM) is a system, which manages company’s interactions with both current and future customers. CRM’s spheres of influence include marketing, sales, customer services, and technical support. Customer relationship management involves using different technologies and techniques to organize, synchronize and automate all the aforementioned activities. To integrate CRM system into your Magento e-commerce store, you just need to install one of the following CRM Magento integration extensions and modules.
A/B testing is a randomized experiment with A and B variants, which are the control and the treatment in the testing. Variant A (the control) is the currently used version, while Variant B (the treatment) is modified. The goal of Magento A/B testing is to identify changes to an online store that increase an outcome of interest. More and more e-commerce merchants use A/B testing to get the most out of their traffic and improve sales. You can use it to test almost everything in your e-commerce business.
A blog can be a very useful addition to your e-commerce store. By using it as a tool for connecting with your customers, you can provide them with helpful information and as a result drive traffic to your website and gain more loyalty from your visitors. But before writing, you have to choose the right platform. We are here to help you: in this post, you will find a list of blogging platforms. Many of them are open source and support customization, most blogs offer a free plan!
During last few years, Soldsie has gained the status of the most successful social selling platform and now it is opened to the integration with Magento. Social selling is a relatively new trend in e-commerce. It consists of 2 major components: 1) a retailer posts a product image along with it’s price and other useful information on a social network and 2) offers an easy way to make a purchase. The social shopping experience of Soldsie begins when a retailer posts a product photo along with all the data necessary for every customer (price; availability) on Facebook or Instagram. Shoppers then leave the world “sold” under this photo and continue browsing. When a shopper is ready to check out, the commented item is in the shopping cart ready for the purchase, and the post with this item still exists and gains new purchases.
Enterprise resource planning (ERP) system is a set software tools for business management. Usually, it is a suite of integrated applications, that an enterprise or a company can use for data collection, storage, management and interpretation. ERP covers core business processes in real-time. Such business resources as raw materials, cash, production capacity and stocks are tracked in ERP system. It also monitors the status of business commitments: payroll, orders and purchase orders. With ERP system you can turn your Magento store into more robust and profitable business unit.
Yahoo has relaunched its Saas e-commerce platform called Stores. SaaS stands for software as a service. It is a special licensing and delivery model for software in which it is licensed on a subscription basis and hosted centrally. Redesigned Yahoo Stores makes it significantly easier for businesses to get online; provides mobile first e-commerce; brings forward the date of the first sale, and is enough resizable to support growing ecommerce web-stores.
Being the primary type of multichannel e-commerce, online marketplaces form a special type of e-commerce sites with product and inventory information provided by multiple third parties and transactions processed by the marketplace operators. The operator can also be a vendor, like Amazon, for example. The good news is that you can turn your Magento store into an online marketplace with ease. In this post, we will tell you how to do this.
First of all you will need a Magentostore. The second important condition is the correct extension, suite, module or tool. We will focus on the four solutions: uMarketplace Suite, apptha MarketPlace, Magento Marketplace Multi Vendor Module and Multi Vendor Marketplace Magento Extension.
When it comes to choosing the right e-commerce platform there are a lot of nuances to think about. In this post we’ve compared Magento with WooCommerce. Both are open source, but they still have some major differences. As a result WooCommerce, which is a base for over 259,000 sites, overtakes all versions of Magento (over 213,000 sites) in popularity. Flawless connection with other platforms and systems is one of the main reasons that WooCommerce achieved a growth of 452% over the last year. But lets compare both platforms.