"magento 2"

Magento SEO in 2026: Proven Strategies to Rank Higher and Boost Sales (50+ Tips)

December 11, 2025 - Magento 2

40 Magento SEO tips for 2024: ultimate checklist

Magento SEO is the backbone of every thriving Magento 2 store — it’s the key to attracting customers organically without depending solely on paid ads. In 2026, mastering SEO for Magento is no longer optional; it’s essential for competing in a crowded e-commerce landscape. Whether you’re launching a new Magento e-commerce site or refining an established store, this Magento SEO guide will serve as your roadmap to stronger visibility, higher search rankings, and more conversions.

With advanced built-in tools, SEO in Magento 2 gives merchants powerful ways to optimize right from the admin panel. Yet success depends on knowing how to apply Magento SEO strategies correctly — from refining URLs and boosting page speed to optimizing content, navigation, and mobile-first experiences.

In this updated checklist, we’ll walk you through 55 actionable Magento SEO tips across 12 categories designed for 2026. You’ll discover how to fix common SEO issues, structure your Magento site for Google’s latest algorithms, and apply best practices that prevent costly mistakes. If you want to unlock the full potential of SEO in Magento 2 and scale your organic traffic sustainably, this guide is where the journey begins.

Magento 2 Developer Guide & Cookbook: Essential Code Snippets, Tips, and User Notes

September 4, 2025 - Fire development, Magento 2

Illustrative image for the Magento 2 Developer Guide & Cookbook

Working with Magento 2 often means juggling dozens of tasks — from managing catalogs to customizing checkout flows — and that’s where a reliable Magento guide becomes indispensable. While the official Magento user guide covers the basics for store admins, developers need a more practical resource with copy-and-paste solutions and proven tips. This Magento 2 developer guide and cookbook is designed to bridge that gap.

Inside, you’ll find essential Magento code snippets, workflow optimizations, and notes gathered from real projects. Whether you are looking for a quick fix for recurring issues or deeper insights into Magento development, this guide will save you hours of trial and error. More than just a list of tricks, it functions as both a Magento user and developer guide, helping you streamline your store, extend functionality, and reduce technical debt. If you’re searching for a clear Magento 2 guide that combines usability with developer-ready knowledge, this resource has you covered. Continue Reading

Magento Marketplace Integration: How to Connect Magento 2 to Any Online Marketplace

August 26, 2025 - E-Commerce, Magento 2

illustrative image for the Magento Marketplace Integration Guide with emojis, magento logo, and text on orange background

Managing a Magento store is more than just listing products — it’s about reaching customers wherever they shop. That’s where Magento marketplace integration comes in. By connecting your Magento 2 storefront with leading platforms like Amazon, eBay, Walmart, Etsy, and regional marketplaces, you can turn your store into the central hub of a true omnichannel retail strategy. This approach not only expands your audience but also keeps your product, price, and inventory data synchronized across all sales channels.

In this guide, we’ll walk you through how Magento marketplace integration works, the challenges merchants face when managing product feeds, and how to overcome them. We’ll also show you how the Improved Import & Export extension streamlines the entire process — from automating product and order sync to managing marketplace-specific requirements. Whether you sell through global giants or niche drop shipping platforms and price comparison engines, this tutorial will help you connect, sync, and scale your business without the manual headaches.

Magento 2 Shipping Tracking Guide: How to Import & Export Order Tracking Numbers

August 21, 2025 - E-Commerce, Magento 2, Our extensions

illustrative image for the Magento 2 Shipping Tracking Guide with emojis, magento logo, and text on orange background

Managing Magento shipping tracking is one of the most important parts of providing a smooth post-purchase experience. Customers expect real-time updates on their orders, and while Magento 2 makes it easy to display product details, handling Magento 2 order tracking numbers is far more complex. By default, the platform doesn’t allow you to import tracking data directly from external systems, making it difficult to automate integrations with shipping providers.

That’s where the Improved Import & Export extension changes the game. With it, you can seamlessly import and export tracking numbers in bulk, connect Magento 2 to carrier platforms, and keep order statuses updated automatically. This means no more manual data entry, fewer errors, and a faster order fulfillment process — all while enhancing Magento 2 shipment tracking for your customers.

In this guide, we’ll walk you through importing and exporting Magento order tracking information step by step. You’ll discover all the tracking-related features the extension offers, learn how to set up automation, and explore additional tools to keep your shipping operations running efficiently.

Magento 2 Product Reviews Import & Export Guide: Streamline Your Workflow and Boost Store Credibility

August 14, 2025 - E-Commerce, Magento 2, Our extensions

Magento 2 product reviews are more than just comments — they’re a trust signal, an SEO asset, and a conversion booster rolled into one. But while the platform lets customers leave reviews natively, it offers no built-in way to import or export them in bulk. That’s a serious bottleneck for merchants migrating catalogs, syncing staging environments, or preserving valuable user-generated content during store upgrades.

In this guide, we’ll show you how to take full control of product reviews in Magento 2, focusing on how to import and export them efficiently using the Improved Import & Export extension. From formatting CSV files and mapping ratings to automating review imports across store views, everything happens directly in the admin panel without touching the database.

You’ll also find a detailed explanation of the Magento 2 product reviews CSV format, including attribute names, accepted values, and practical examples to avoid common mistakes. We’ll explore how the extension transforms what would otherwise be a manual, error-prone task into a streamlined, scalable workflow.

But before jumping into the technical setup, we’ll first review how to make sure product reviews are properly enabled in your Magento 2 store. That way, your Magento 2 product reviews import export efforts start on a solid foundation.

Magento 2 URL Rewrites Guide: How to Import, Export & Manage SEO-Friendly URLs Like a Pro

August 13, 2025 - E-Commerce, Magento 2, Our extensions

illustrative image for the Magento 2 URL Rewrites Guide with emojis, magento logo, and text on orange background

Struggling to manage SEO-friendly URLs in Magento 2? That’s where the Magento 2 URL rewrites come into play. While the platform handles automatic URL generation for products, categories, and CMS pages, it falls short when it comes to importing or exporting those rewrites in bulk — a major roadblock during migrations or Magento SEO updates.

By default, Magento 2 doesn’t offer native tools to import or export URL rewrites, making tasks like moving a product catalog, updating the structure after a rebrand, or syncing data between environments time-consuming and error-prone. You’re left with manual editing or risky database changes — neither of which scale well.

That’s why we created this guide. Below, we explore how URL rewrites work in Magento 2, how the url_rewrite table is structured, and most importantly, how to import and export Magento 2 URL rewrites properly using the Improved Import & Export extension. Whether you’re migrating from Magento 1, syncing multiple store views, or cleaning up old redirect chains, the extension gives you full control over your URL rewrite data, directly from the admin panel.

You’ll also find a breakdown of the Magento 2 URL rewrite import table, complete with attribute descriptions and sample values to help you avoid common pitfalls. Let’s dive in and turn a frustrating manual process into a clean, automated workflow.
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Magento 2 CMS Page Hierarchy: How to Manage Parent-Child Pages Like a Pro + Import & Export Guide

August 12, 2025 - E-Commerce, Magento 2, Our extensions

illustrative image for the Magento 2 CMS Page Hierarchy guide with emojis, magento logo, and text on orange background

Need to structure static content in Magento 2? That’s where the Magento 2 CMS page hierarchy comes into play. Exclusive to Adobe Commerce, this feature allows you to organize CMS pages into a parent-child structure, improving both frontend navigation and backend content management. While Open Source users are limited to flat page lists, Commerce merchants can create nested page layouts, define pagination, and control how menus appear on the storefront — all through a visual hierarchy of nodes.

In the following guide, we explore the Magento 2 page hierarchy in detail. We start by introducing the concept and explaining how it fits into the overall CMS system. You’ll learn how the node-based structure works, how to create and assign pages to it, and how to control menu layouts and pagination behavior. From there, we shift to data management, showing you how to import and export the Magento 2 CMS page hierarchy using the Improved Import & Export extension. Since the default platform offers no native way to transfer this content type in bulk, we also outline the extension’s role in automating these tasks.

Whether you’re building a content-heavy site section or migrating page structures between stores, the Magento page hierarchy — combined with flexible import/export tools — gives you full control over how your content is organized and deployed.
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Magento 2 Search Terms & Synonyms: Full Guide to Import, Export & Optimization

August 11, 2025 - E-Commerce, Magento 2, Our extensions

Need to take control of how customers search your Magento 2 store? Let’s talk about two powerful — yet often overlooked — tools: search terms and search synonyms. Together, they shape how your catalog responds to real-world queries, helping shoppers find what they need even when they don’t use the exact product name.

Out of the box, Magento 2 gives you basic tools to manage search terms and define synonyms manually. But here’s the catch — there’s no built-in way to import Magento 2 search terms in bulk. And when it comes to importing search synonyms, you’re stuck with one-by-one editing. That might work for a handful of changes, but if you’re managing a large catalog or syncing search data across stores, manual updates quickly become a time sink.

That’s where the Improved Import & Export extension steps in. This powerful module unlocks the ability to import and export both search terms and search synonyms in Magento 2, saving hours of manual work and giving you full control over catalog search behavior.

In this guide, we’ll walk you through how Magento 2 search terms and synonyms work, how to manage them efficiently with import/export jobs, and which attributes you’ll need to work with. Whether you’re cleaning up legacy data, optimizing internal search, or launching a multi-store setup, we’ve got you covered.

Mastering Magento 2 Upsell Products: Setup, Management, Import & Export Guide

August 6, 2025 - Magento 2

illustrative image for the Magento 2 upsell Products Guide with emojis, magento logo, and text on orange background

Magento 2 upsell products are a powerful way to increase order value by guiding customers toward higher-end or upgraded versions of the products they’re already considering. Instead of relying on impulse, Magento upsells work by offering better alternatives — think a faster laptop, a premium phone case, or a deluxe bundle — all displayed right on the product page.

In this guide, we focus exclusively on upsell products in Magento 2 — what they are, where they appear, and how to configure them for the best results. You’ll learn how to manually assign upsells in the Magento admin, how to import them in bulk using CSV files, and how to automate the entire process using the Improved Import & Export extension.

We’ll also dive into formatting tips, troubleshoot common issues like Magento 2 upsell products not showing, and explain how to effectively use Magento 2 get upsell products logic to deliver personalized offers that boost conversions. Whether you’re building upsells for the first time or scaling an advanced product strategy, this guide has everything you need to make Magento 2 upsells work for your store.

Magento 2 Cross-Sell Products Guide: Manual Setup, Bulk Import & Cart Optimization Tips

August 5, 2025 - Magento 2

illustrative image for the Magento 2 Cross-Sell Products Guide with emojis, magento logo, and text on orange background

Magento 2 cross-sell products are one of the most effective tools for increasing impulse purchases and boosting revenue right at the checkout stage. By showcasing small, tempting add-ons in the shopping cart — like batteries for a gadget or gift wrapping for a present — you can nudge customers to add more to their order without disrupting the buying journey.

In this guide, we focus exclusively on cross-sell products in Magento 2 — what they are, where they appear, and how to configure them for maximum impact. You’ll learn how to set them up manually in the admin, import them in bulk using CSV files, and automate the process with the Improved Import & Export extension.

We’ll also cover key formatting tips, common mistakes to avoid, and how to use Magento cross-sell relationships to improve conversion rates and average order value. Whether you’re just getting started or looking to streamline large-scale updates, this guide has everything you need to make cross-sell products in Magento 2 work for your business.