Today, we want to present you the extensions package developed by Amasty, which is a perfect solution for merchants who just start building a Magento 2 store. Meet the Amasty Magento 2 Starter Pack – a ready-to-use kit that offers essential tools for building an ecommerce site from scratch. The solution helps start-up businesses to manage the core issues of running an online store. Below, we describe the modules included in the package in more detail.
The Amasty M2 starter pack includes the following 5 extensions:
- Improved Layered Navigation
- AJAX Shopping Cart
- One Step Checkout
- Special Promotions Pro
- SEO Toolkit
So, let’s explore which features each module mentioned above offers. Note that each extension from the list is also available for individual purchase.
Table of contents
Amasty’s Improved Layered Navigation is probably the most feature-rich Magento 2 layered navigation extension in the ecosystem. With its extensive set of features and settings, you can get the full control over your website’s navigation menu and filters configuration. The module allows store managers to configure flexible menus with multiple filtering options and display them in the product catalog. The extension’s functionality is based on AJAX, which eliminates page reloads and lets website visitors find desired goods in no time.
One of the dramatic improvements to default navigation introduced by the Amasty’s module is an ability to select multiple values of the same filter. Besides, it is possible to set filters dependency, so that new filter options appear on selecting specific product parameters.
As for the navigation menu layout, you can place both vertical and horizontal one on the catalog page. For making the search process even more convenient for customers, the module offers five different filter display modes: labels, images, a combination of the first two types, drop-down, and text swatches.
Another prominent feature of the Magento 2 Improved Layered Navigation extension is the ability to place a search box right in the product filters. This way, your website visitors can quickly filter out catalog items by specified parameters to get a search result list according to their exact query. The module also enables frontend users to narrow down their search by applying advanced filters, such as On Sale, Rating, New, and Stock. Store managers can also add sliders, ranges, and from-to widgets to filters with numeric attributes.
Furthermore, Amasty Layered Navigation for Magento 2 allows filtering products by brands. With the module’s Shop by Brand functionality, you can create separate brand pages with custom content, add brand logos to product pages, display premium brands in a slider, and place a “More from this label” block on the product pages.
It is also necessary to say a few words about SEO improvements implemented by the Magento 2 layered navigation module. With the extension’s settings, store admins can generate user-friendly URLs, add custom meta data for brand pages, modify Robots Meta Tag, add unique descriptions and images, and more.
The AJAX Shopping Cart extension brings another enhancement to default Magento 2 functionality by eliminating page reloads when a customer adds products to the cart. The module allows store owners to display an “Add to cart” popup with AJAX functionality right on the category page. In the AJAX window, customers can select product options and specify the quantity for an item they want to buy. You can choose a position of the add to cart window from 6 available options and customize its design.
Besides, you can configure the display of a confirmation window that appears after a customer adds selected items to the shopping cart. The popup shows information on the number of products in the cart and cart subtotal. Here, a buyer can also change the quantity of purchased goods. By clicking the appropriate buttons, a customer decides whether to continue shopping, view the cart page, or go to the checkout directly.
Furthermore, you can display a block with related products right in the confirmation window with the “Add to cart” button. This way, you get a chance to promote particular goods and motivate customers to buy more.
By installing the One Step Checkout extension by Amasty, you will drastically decrease cart abandonment rate thanks to the simplified checkout process. The Magento 2 module allows transforming the default two-step checkout procedure into one-page checkout.
One Step Checkout for Magento 2 provides store admins with a user-friendly interface that allows them to fine-tune the extension’s settings according to the specific requirements. Thus, you can choose a checkout page layout and decide which blocks to display there. You are free to create a custom title and description for the checkout page and its blocks. The Magento 2 module also offers various design customization options and supports LESS and CSS styles.
The Magento 2 one-step checkout module implements the Google Auto Suggest functionality, which also speeds up the checkout process. So, when a customer starts to type the first letters of his or her address, Google smart suggestions will be displayed in the drop-down list. Besides, the extension leverages the GEO IP tool for automatic location detection.
Moreover, the Amasty’s extension enables online shoppers to select the most convenient date and time of delivery.
Another improvement to the customer shopping experience offered by the module is related to the ability to change products’ info right on the checkout page. Shoppers can modify the number of ordered items, color, size, and other relevant product parameters. This way, customers don’t need to go back to a product page to make necessary changes, which makes checkout faster. Furthermore, you can enhance the checkout with the options to purchase a gift wrap and add a gift message, sign up for the newsletter, place order comments, and apply a discount code.
Another feature you get with the One Step Checkout extension is a customizable checkout success page. You can enrich the order success page with CMS blocks to promote your products and services or inform about special offers.
With functions of the Special Promotions Pro extension, you get the ability to create exciting offers and exclusive deals that engage shoppers and make them come back to your store. The module provides more than 20 types of promotions that you can quickly set in your Magento Admin without any coding skills. The range of available cart price rules includes: promotions for the cheapest and most expensive products; deals with free items; promos with qty steps; offers based on the spent amount; and more. This way, you can create almost any type of marketing campaign and try different options to understand which one converts more clients.
Furthermore, you can specify custom rule conditions based on customer attributes and customers’ order history to create highly targeted promos. Thus, you can use personal data from customers’ accounts, like gender, birth date, membership period, etc., to offer personalized deals to your clients. When creating rules based on the purchases history, you can utilize the number of completed orders and the total amount spent to provide your customers with special bonuses. Besides, it is possible to create promo campaigns based on the orders subselection and custom product options.
Another opportunity you get with Amasty Special Promotions Pro is to place bright promo banners on product pages. Store admins can adjust the position of a banner on the page and decide for which products it will be displayed.
The Magento 2 promotions module also allows adding eye-catching product labels for attracting your website visitors’ attention even more.
Note that you can also enable the display of discount breakdown in the shopping cart and let your customers know which special offers are applied to their order.
Amasty SEO Toolkit is an all-in-one solution for SEO optimization of web pages and improving page ranking in Google Search. The extension provides an easy-to-configure interface that allows users to set all core SEO parameters in a few clicks. The toolkit offers an efficient solution for optimizing product and category pages with meta tag templates. Thus, you can specify such meta data like product title, meta description, keywords, H1 tags, and short and long descriptions.
Besides, the Magento 2 SEO module automatically generates cross links, redirects store visitors from broken URLs, and adds page numbers.
As for SERP related functions, the Amasty’s SEO toolkit lets you enhance rich snippets with information on your company and products. It is possible to include the product price, rating, number of reviews, stock status, images, and more in the SEO rich data. Moreover, you can add breadcrumbs to snippets, as well as links to your social media profiles and a search box for the homepage.
Another outstanding feature of the Amasty SEO solution is the generation of XML and HTML sitemaps with advanced functionality.
One more enhancement offered by the Magento 2 module is a smart SEO Toolbar. The toolbar helps you analyze your website pages in terms of SEO and see what needs to be improved.
Amasty Starter Pack is an excellent solution for saving time on looking for appropriate third-party modules to install on your Magento 2 website. Extensions included in the package provide all necessary tools for starting a new business and efficiently manage your store. Besides, if you purchase all 5 extensions described above as a kit, you will cost you $1,148, which is $287 cheaper than buying each module separately.