"backend"

Exploring Magento 2 Backend: Visual Merchandiser

- E-Commerce, Magento 2

Magento 2 visual merchandiser

Today, we shed light on a feature that is exclusively available for Magento Commerce users only. Meet the Visual Merchandiser tool for Magento 2. It is a set of instruments developed to position products on a category page faster and more efficiently. You can apply various conditions to determine which items to display and when to show them. Consequently, a static category listing turns into a dynamic selection of products that automatically adjusts to ever-changing circumstances. Let’s see how to work with Magento 2 Visual Merchandiser and what key perks it offers. You can find more sections of the Magento 2 admin described here: Magento 2 Commerce In-Depth Review. Also, check Commerce-specific features and our comparison of Magento 2 editions.  Continue Reading

Exploring Magento 2 Backend: Advertising Channels

- Magento 2

Magento 2 shopping channels

In the article below, we briefly describe Magento advertising channels as well as direct you to the materials that provide a further understanding of all the tools. Initially, Magento 2 Advertising Channels were designed to simplify and centralize your ad campaign management. However, one of the officially supported instruments is now deprecated, but you still can leverage the remaining one to sync your product catalog, orders, shipments, and store configurations. Increase your revenue by gaining more storefront traffic and transferring sales to new dimensions. More admin chores are described here: Magento 2 Backend In-Depth Review. Continue Reading

Magento 2 Backend Exploration: Dynamic Blocks

- E-Commerce, Magento 2

magento 2 dynamic blocks

Page Builder introduced a new content type for Magento 2 called Banner. However, it is unrelated to the banner functionality everyone got used to. What was previously called “Banner” in the Content menu now became “Dynamic Block.” While we’ve already explored simple blocks, also called CMS or static blocks, it is time to delve into the nature of their more sophisticated counterparts. Let’s see what Magento 2 dynamic blocks are and how to manage them. Continue Reading

Magento 2 Backend Exploration: Customer Segments

- E-Commerce, Magento 2

Magento 2 customer segments

Magento 2 Commerce provides a feature that allows you to display content and promotions to specific customers more precisely. Meet Magento 2 customer segments! This tool leverages such properties as customer address, order history, shopping cart contents, and others to optimize the way you interact with store visitors. You can use targeted segments to implement various marketing initiatives, including shopping cart price rules and banners. Besides, Magento 2 provides the ability to generate corresponding reports. In the following article, we shed light on how the appropriate Magento 2 section looks and what you can do there. Continue Reading