For those merchants who find basic Magento reporting tools not sufficient for their goals, Google provides some services that expand possibilities of the default platform. If you are looking for a full-featured reporting solution, pay attention to Google Analytics. However, the implementation of additional analytics tools on your Magento 2 website might become a complicated process. For this reason, we recommend you to consider installing a third-party module that significantly simplifies integration with Google services – Actionable Google Analytics for Magento 2, developed by Tatvic Analytics. The extension allows online store owners to fully leverage Enhanced Ecommerce, Custom Dimensions & Metrics, Google AdWords, and other features of Google Analytics. Thus, you get all the necessary tools to start tracking your website traffic right after installing the module.
Below, we look closer at the benefits of the Magento 2 Actionable Google Analytics extension, as well as its backend configuration.