"Google AdWords"

Magento Integration with Google Services: Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops

June 10, 2015 - E-Commerce

Google Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops Magento Integration

Google offers lots of services designed to make your ecommerce website better. Google Merchant Center, WebMaster, Analytics, AdWords, and Trusted Shops are five major tools on your way to success. Of course, you can still run your business without this services, but there are no any reasons to do so. All the aforementioned tools enhance your online entrepreneurship with lots of new opportunities. Moreover, you can easily integrate them with the existing Magento shop – just check the detailed guide below. Continue Reading

Magento 2 Integration with Google Services

January 2, 2015 - Magento 2

Google Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops Magento Integration

Google provides us with services designed to improve a default ecommerce experience of every platform. You can easily leverage Google Merchant Center, Analytics, WebMaster, AdWords, or Trusted Shops in your online business. At the same time, it is possible to run an ecommerce business without integrating Magento 2 with these services, but there are no any reasons to avoid using them. Moreover, all the aforementioned tools enhance your store with lots of new opportunities. It is also necessary to mention that the Magento 2 Integration with Google Services is a relatively simple procedure. Continue Reading

How to Increase E-Commerce Conversion Rate

September 5, 2014 - E-Commerce

Chances are, the conversion rate of your e-commerce store is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of Conversion Rate Optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.

E-Commerce Retargeting Services

August 26, 2014 - E-Commerce

Retargeting is the process of serving ads, which are based on a prior engagement. The technology includes site-based retargeting (the most frequently used), email retargeting, search retargeting, and CRM retargeting. With site-based retargeting your customers are shown ads of your brand after they leave your e-commerce store. Thus, your brand always appears in front of your bounced site visitors.