"Magento tips & tricks"

Customer relationship management (CRM) Magento integration

Customer relationship management (or CRM) is a system, which manages company’s interactions with both current and future customers. CRM’s spheres of influence include marketing, sales, customer services, and technical support. Customer relationship management involves using different technologies and techniques to organize, synchronize and automate all the aforementioned activities. To integrate CRM system into your Magento e-commerce store, you just need to install one of the following CRM Magento integration extensions and modules.

CRM Magento integration extensions and modules

Customer relationship management (CRM) Magento 2 integration

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A/B Testing for Magento

 A/B testing is a randomized experiment with A and B variants, which are the control and the treatment in the testing. Variant A (the control) is the currently used version, while Variant B (the treatment) is modified. The goal of Magento A/B testing is to identify changes to an online store that increase an outcome of interest. More and more e-commerce merchants use A/B testing to get the most out of their traffic and improve sales. You can use it to test almost everything in your e-commerce business.

ab testing magento

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Soldsie – social selling on Facebook and Instagram for Magento

During last few years, Soldsie has gained the status of the most successful social selling platform and now it is opened to the integration with Magento. Social selling is a relatively new trend in e-commerce. It consists of 2 major components: 1) a retailer posts a product image along with it’s price and other useful information on a social network and 2) offers an easy way to make a purchase. The social shopping experience of Soldsie begins when a retailer posts a product photo along with all the data necessary for every customer (price; availability) on Facebook or Instagram. Shoppers then leave the world “sold” under this photo and continue browsing. When a shopper is ready to check out, the commented item is in the shopping cart ready for the purchase, and the post with this item still exists and gains new purchases.

magento sell on facebook and instagramm

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Enterprise resource planning (ERP) System Magento Integration

An enterprise resource planning (ERP) system is a set of software tools for business management. Usually, it is a suite of integrated applications, that an enterprise or a company can use for data collection, storage, management, and interpretation. ERP covers core business processes in real time. Such business resources as raw materials, cash, production capacity, and stocks are tracked in the ERP system. It also monitors the status of business commitments: payroll, orders, and purchase orders. With an ERP system, you can turn your Magento store into a more robust and profitable business unit. Below, we explore Magento 2 ERP integration.

erp magento

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Best Magento extensions for building Magento based multi vendor marketplace

Being the primary type of multichannel e-commerce, online marketplaces form a special type of e-commerce sites with product and inventory information provided by multiple third parties and transactions processed by the marketplace operators. The operator can also be a vendor, like Amazon, for example. The good news is that you can turn your Magento store into an online marketplace with ease. In this post, we will tell you how to do this.

First of all you will need a Magento store. The second important condition is the correct extension, suite, module or tool. We will focus on the four solutions: uMarketplace Suite, apptha MarketPlace, Magento Marketplace Multi Vendor Module and Multi Vendor Marketplace Magento Extension.

multi vendor marketplace Magento Extensions

Multi Vendor Marketplace Magento 2 Extensions

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Magento Multichannel Sales Services & Extensions (eBay, Amazon integration)

multichannel sales magento

Multichannel marketing is a kind of marketing, which uses different channels to reach a customer. Such channels includes retail stores, web sites, mail order catalogues, or direct personal communications by email, letter, text message, or phone call. In multichannel marketing customers are involved into browsing, buying, returning and pre/post sale services. The objective of such kind of marketing is to make it easy for a customer to buy in the most appropriate way. As a result, companies providing multichannel marketing get more loyal buyers, attract new target audience and increase revenues. Being a relatively new trend, multichannel marketing for e-commerce already includes a lot of multichannel sale services & extensions for Magento. It relies on the same principles as multichannel marketing, but has a limited number of channels represented by different marketplaces and online stores.

Magento 2 Multichannel Sales Services & Extensions

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The Best Free Open Source Magento Templates 2014

- Magento tips & tricks

magento free templates

We have already written about the best Magento templates and now it is time to tell you about the best free solutions. Generally, free Magento templates and themes have less features and opportunities than paid, but one of them can become a perfect basis for your small custom project. Further, we gathered all the necessary information about the best free Magento templates and appropriate download links. If you have limited budget for your e-commerce store, this post will be useful for you.

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Best Related Products Magento Extensions

- Magento tips & tricks

Make your customers more interested in your e-commerce store and goods by showing them all the related products. Often, it is very convenient. Imagine the situation, when occasional visitor is dissatisfied with the specific product from your store: the price is too high, the color is not desired, or its functionality is not like your visitor imagined. But you have the substitute with lower price, desired color, or necessary functionality. Chances are you occasional visitor will leave you e-commerce store without any attempts to find this substitute. By using correct related products Magento extension, you can change the situation. You will automatically generate related products for the entire catalog of you web-store, so all the substitutes will be displayed on appropriate product pages. Below, we’ve gathered the most popular related products Magento extensions.

related products magentoRelated Products Magento 2 Extensions

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Magento Shopping Cart Abandonment Extensions

Shopping Cart Abandonment Magento Extensions

Abandonment of virtual shopping carts happens quite common. The abandonment rate for e-commerce retailers varies between 60% and 80%, and an average index is 67.91%. To find out shopping cart abandonment rate, you have to compare the number of abandoned shopping carts with the total shopping carts number. For example, there were 50,000 attempts to buy something from online store during the month, but only 10,000 transactions have been made, so 40,000 carts have been abandoned. It means that abandonment rate is 80% ((40,000/50,000)*100%=80%). But it is possible to decrease this index with the help of shopping cart abandonment Magento extensions. The best tools are described below.

Magento 2 Shopping Cart Abandonment (Extensions and Modules)

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