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"E-Commerce"

“Magento DIY. The Complete Guide” is Out Now!

- E-Commerce, Magento tips & tricks

DIY Guide to Magento

During the last few months the Firebear team has been working on a DIY guide to Magento. The book is out now and you can purchase it for $30. “Magento DIY. The Complete Guide” explains all important nuances related to the most popular ecommerce platform and illustrates vital improvements necessary for turning your website into a robust online store. The book consists of 5 chapters: Setup; Sales Generation; Growth; Enterprise; and Custom Magento DevelopmentContinue Reading

Magento 2 vs WooCommerce

- E-Commerce, Magento 2

WooCommerce vs Magento 2

Recently, we’ve compared Magento 2 with Shopify, and now it’s time to see how the platform differs from WooCommerce. Unlike Shopify, WooCommerce is an open source ecommerce solution, so it should have more common with Magento 2 features. When it comes to choosing a right   online retail platform there are lots of nuances to think about, therefore we’ve tried to cover major differences between Magento 2 and WooCommerce.

The Ultimate Magento 2 Guide

Magento 2 vs posts

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The Best Node.js Ecommerce Platforms

- E-Commerce, Node.js

Ecommerce with Node.js

Since Node.js is an extremely powerful tool, it is widely used by developers around the world. Moreover, the environment is utilized within various spheres, including content management and ecommerce . Recently, I’ve covered all major Node.js CMSs, so now I’d like to draw your attention to some reliable ecommerce solutions based on Node.js. You can find all Firebear’s articles about the development environment listed here: The Ultimate Guide to Node.js. If you are looking for a robust ecommerce platform that offers Node-specific features, check the following article. Continue Reading

Magento 2 vs Shopify

- E-Commerce, Magento 2

Why Magento 2 is better than Shopify

Being in business since 2006, Shopify has gathered more than 50 thousand retailers around the ecommerce platform. Despite Magento is a little bit younger, it is the leading ecommerce solution. It was first introduced in 2008, and in 2011 Ebay purchased the company. Unlike Shopify with its proprietary code, Magento is an open source ecommerce platform.

On Firebear, I’ve already compared Magento and Shopify. You can find that blog post here: Magento vs Shopify. Now, it is time to pay attention to differences between Magento 2 and Sopify. The following blog post discusses pros and cons related to both platforms. Let’s start with Shopify.

The Ultimate Magento 2 Guide

Magento 2 Demo

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Viral Ecommerce as a Key to Success

- E-Commerce

Viral marketing in ecommerce

Since modern consumers are more savvy than they used to be, attempts to create new marketing approaches must be more elaborated. As you can see, even ads, considered to be a crucial tool of marketing , lose their effectiveness. Thus, marketers are faced with a new problem: old marketing approaches are no longer useful. The problem is particularly relevant for digital commerce because of its rapid development and lightning fast adoption of new features. Luckily, there is a reliable solution called viral ecommerce, and it is fully described below. Continue Reading

The Best Magento Hackathon Extensions (free & open source)

- E-Commerce

Magento Hackathon: the best projects

Magento Hackathon – is a series of community driven events where Real Magento community enthusiasts create amazing free open source Magento extensions and tools within just a couple of days. The core aspect of all Magento Hackathon events is intensive team collaboration: the best specialists develop top notch solutions during short periods of time. The most prominent results of such cooperation are listed below. Please note that all Hackathon extensions have been tested by a broad Magento community, so you can easily use them not only during development, but also in production (if a project is stable, of course). Continue Reading

The Power of Real Magento Community

- E-Commerce, Magento tips & tricks

Real Magento Community

The community around the Magento platform is vast. It consists of both professionals and enthusiasts, developers and merchants, geeks and sirs. In the beginning, all this mass was scattered and disconnected, but everything has been changed within last years. Magento community is not only huge, but it is also powerful, influential and not indifferent to its members. Today, it’s one of the real benefits of the platform. Don’t stay aside and try to get the maximum from the Real Magento Community. We will explain how to do this in the following post. Also, check the neu initiative – the Magento Association. It is going to organize and optimize processes that take place in the community.

UPD (11.02.16): How do I get involved in the Magento community?

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E-Commerce personalization

- E-Commerce

personalization in e-commerce: tips, tools, and services

Have you ever thought about why E-Commerce is more powerful than conventional retail? What makes it so powerful? Let’s recall the most evident reasons .

First, E-Commerce allows retailers to simultaneously reach millions of customers all over the world thanks to significant advances in the sphere of modern technologies. Second, E-Commerce provides the most convenient shopping experience allowing customers to purchase goods anywhere and anytime just in one click. However, there is even more potential here that yet needs to be revealed. And that is personalization. Continue Reading

The Best RMA Magento Extensions

- E-Commerce

Magento RMA Modules

Managing returns is not a pleasant task regardless of what kind of business you have. It even gets harder when you deal with E-commerce where sellers and customers are separated by distance and a computer screen, which makes it completely impossible to identify who is right and who is not until the product is actually returned. However, if your products are secured by a warranty, you have more chances to benefit from regular RMA routine.

Generally, RMA, or a return merchandise authorization, is a standard procedure of returning a product to a seller with the aim of further replacement, repair, or refunding. The first two options are considered to be the most favourable for a merchant, as they require minimal costs when compared to a full or even partial refund of a purchase. Customers, in their turn, often tend to stick to their original product choice preferring to receive the same but flawless product rather than just money and no product at all. Nevertheless, the best scenario for both a seller and a customer would be to completely prevent a return situation unless it’s highly demanded.

The Best RMA Magento 2 Extensions

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Google Merchant Center Magento Integration

- E-Commerce, Magento tips & tricks

 Magento Integration with Google Merchant Center

In this post, we are going to look at Google Merchant Center (Google Base) and its integration with Magento. Google Merchant Center is a service designed to help you with your store and product information integration into Google Shopping and other platforms. In order to work with Google Merchant Center you must use your Google account or create a new one. Every Google account can be associated only with one Google Merchant Center account, but you can add extra users to your Google Base.

Google Merchant Center Magento 2 Integration

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