We’ve already mentioned that the default reporting system of Magento lacks lots of important features, so it is always better to replace it with a third-party solution, such as Advanced Reports by Amasty, aheadWorks, or Mirasvit. Since we’ve reviewed the last two modules, it’s time to shed light on Amasty’s Magento 2 reports extension. Below, you can find a full description of its core features and a overview of report types.
The Amasty Advanced Reports Magento 2 extension essentially expands the default reporting functionality by adding top-notch analytic tools and features. After installing the module, you will be able to get stats related to sales, customers, and products. The collected data is vital for making a successful marketing strategy. Of course, it is still possible to use the default reports, but they will never provide enough information, and even the smallest lack of data can become a reason of a failure. So, what are core features of Amasty Advanced Reports?
First of all, it is 14 detailed reports related to the aforementioned groups of data (sales, customers, and products). Next, you get a highly informative dashboard that helps you understand how your ecommerce business grows and where it has ups and downs. Note that each report type supports filtering, so you can easily get the most precise data related to specified indicators. All graphs and grids are highly customizable to provide the highest possible flexibility of the displayed information: you can easily hide columns that do not provide information you need. Besides, it is necessary to mention that the Magento 2 reports extension supports data export. Consequently, you can use it outside your Magento backend. Both CSV and XML formats are supported.
Before describing each report type, let’s look how they are divided into groups. Although, Amasty writes that there are 9 reports in the Sales report group, we can see, that more types are available here:
- Sales overview
- Orders report
- Sales by:
- day of week
- payment type
- customer group
- product attributes
Of course, sales by product, product attributes, category, customer group, and customer can be assigned to Product and Customer reports, but we’ve decided to put them within several report types.
As for Customer reports, they include one unique report type – New vs. Returning, but we also add Sales by Customers and Sales by Customer Group.
Product or Catalog reports consist of Bestsellers Report, Sales by Product, and Sales by Product Attributes.
Now, let’s tell a few words about filtering options. The Magento 2 reports extension by Amasty allows you to filter stats by the quantity of sold products, grand total, time interval, order status, store view, and other parameters. Feel free to combine then to get more precise information.
Sales by Product allows you to keep track of product sales. The Magento 2 reports extension offers a grid that shows product SKU, name, number of sold products, and total amount of money spend on it. You can easily customize this grid view by showing/hiding certain columns. Besides, there are two filters on the same page: SKU and Name. Both provide the ability to get information you need.
Sales by Category is another great way to find out more about your Magento 2 website. The appropriate page of the Magento 2 reports extension offers a diagram that illustrates what percentage of sales falls on each category. The report page lets you specify time interval and choose between Quantity and Total as a basis of a diagram. Furthermore, you can view stats on a per store basis. It is also necessary to mention that there is a grid below the diagram that offers even more stats. You can show/hide columns as well as export data.
Sales by Coupon also allows you to set a time period and choose between Quantity and Total ($). Besides, it is possible to filter our results by a store view. All data is available in two forms: diagram and grid.
As for Sales by Day of Week, this screen has all the same tools as in other sections of the Magento 2 reports extension as well as the one unique – a special slider that can be used to set extra time limits within a week period.
The Sales by Customer Group report divides all sales data according to groups of customers. You can use the aforementioned instruments to make the report more precise: set a time interval, use Quantity or Total as a basis of the report, choose a store view. All data can be exported, grid columns can be rearranged and hidden.
On the Sales by Hour report screen, you can view what hours are the most successful. All common tools also work in this section of the Magento 2 reports extension by Amasty.
To check, what payment types are the most popular among your customers, use the Sales by Payment Type screen. Perhaps, it is possible to change something here.
The Sales by Country report consists of a world map and a grid. Both show countries where you sell the most.
Orders Report has the following appearance in the Magento 2 reports module by Amasty:
And this is Sales Overview:
A grid with bestsellers shows your most popular products. At the same time, you can find out what goods are not popular at all. Just switch between descending and ascending quantity.
Unfortunately, we didn’t have an opportunity to dive deep within the module’s backend, but the provided information was enough to create this review. As you can see, there are a lot of report types each of which supports lots of filters to provide the most precise data flow. Is the Magento 2 reports extension better that its competitors? You can find the answer here: Magento 2 Advanced Reports Comparison. Here, we only describe the functionality of Amasty’s solution. As for the price of the module, Amasty Advanced Reports for Magento 2 costs $299, while its predecessor has a slightly cheaper price tag – $129.