Magento 2 Reports Extensions Comparison (Amasty vs Mirasvit vs aheadWorks)

- E-Commerce, Magento 2
 

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

Amasty has just released its Advanced Reports extension for Magento 2 and we reviewed it here: Amasty Advanced Reports for Magento 2 and 1. Besides, our blog already contains two posts dedicated to appropriate solutions by Mirasvit and aheadWorks, so now we’d like to compare all three Magento 2 modules to find out, which one is the best. The Magento 2 reports extensions have been updated since this comparison was published, so check the final part of the post to see the recent changes (some of them we’ve already added to the comparison).

Number of Reports

Let’s start our comparison with the number of reports, since this feature will help us figure out what Magento 2 module is the most informative. The Magento 2 reports extension by Amasty offers 14 detailed reports which is even higher than in case of its Magento 1 predecessor (9 types). Are they all indispensable? We will provide the answer later, since there are still two more tools shrouded in mystery.

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

To reveal the shroud over the Mirasvit Advanced Reports Magento 2 extension a little bit, we should tell you that it offer 12 reports out-of-the box. Looks less impressive, but we still have no ideas on usefulness of each report. And what about aheadWorks?

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

The Magento 2 reports module by aheadWorks offered only 6 reports, but now it includes 13, if we consider Customer Group filter as a separate report.

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

Reports Indispensability

So, what reports are available in case of the Magento 2 reports extension by Amasty?

  • Sales overview – a very important report designed to keep hands on the pulse of your business;
  • Orders report – a variation of the aforementioned report that illustrates another aspect of sales;
  • Sales by hour and Sales by day of week – more detailed variations on the main report;
  • Sales by payment type – if you need a detailed report on which payment type is used more and which one is less popular, this screen will be helpful;
  • Sales by customer group – shows the most buying groups of customers; is still very important;
  • Sales by country – with this one, you can find out where your buyers come from;
  • Sales by coupon – how much money each coupon brought (what promotions are the most successful);
  • Sales by category – perhaps, you should close certain categories in order to pay more attention to other – this section will help you with this decision;
  • Sales by product – here you can easily find out all bestsellers and the most unpopular goods;
  • Bestsellers Report – variation on the aforementioned report;
  • Sales by product attributes – is it necessary to find out how much red items were sold? Of course, not, but you can get a deep insights on the popularity of certain brands;
  • Sales by customers – how much each customer spend on your website; useful for rewarding the most profitable buyers;
  • New vs. Returning customers – are you converting first-time buyers into returning visitors successfully? Find out via this report.

So, it seems that the actual number of reports offered by the Amasty Advanced Reports Magento 2 Extension is a little bit lower (10), but let’s have a look at its competitors.

In its turn, the Magento 2 reports module by Mirasvit offers the following reports:

  • Sales overview report – available in Amasty Advanced Reports for Magento 2;
  • Sales by hour of day – available in Amasty Advanced Reports for Magento 2;
  • Sales by day of week – available in Amasty Advanced Reports for Magento 2;
  • Sales by coupon code – available in Amasty Advanced Reports for Magento 2;
  • Sales by customer group – available in Amasty Advanced Reports for Magento 2;
  • Sales by payment type – available in Amasty Advanced Reports for Magento 2;
  • Sales by category – available in Amasty Advanced Reports for Magento 2;
  • Sales by geo-data – although it is available in Amasty Advanced Reports for Magento 2 as Sales by Country, we should mention that it provides a more detailed filtering: by country, state, place, or postcode;
  • Sales by customers – available in Amasty Advanced Reports for Magento 2;
  • New vs Returning customers – available in Amasty Advanced Reports for Magento 2;
  • Bestsellers report / Product performance – these are two different report screens; both are available in Amasty Advanced Reports;
  • Sales by attribute – still nothing new.

As you can see, the actual number of unique reports is also lower, but it is the same as the number of unique reports offered by Amasty. What about aheadWorks?

As mentioned above, aheadWorks offers just 6 report types, they are:

  • Sales overview – this one is available in case of both Amasty and Mirasvit;
  • Product performance – this report helps to find out both bestsellers and unpopular products (no bestseller report is available, but we don’t think it is a problem);
  • Sales by category – the aforementioned extensions offers this report type as well;
  • Sales by coupon – the performance of your coupons (nothing new);
  • Sales by payment type – both Amasty and Mirasvit include this report;
  • Sales by manufacturer – it seems that this one is a unique type, but you can get the same functionality via product attribute reports represented by the aforementioned extensions.

We think that the aheadWorks Advanced Reports Magento 2 extension really lacks such important report types as “Sales by geo-data” and “Sales by customer”. As for “Sales by customer group”, it is also important, but not in case of every online business. Other reports can be generated within the existing ones.

Sales Reports

Let’s compare sales reports of Amasty, Mirasvit, and aheadWorks:

Amasty Sales Overview

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

Mirasvit Sales Overview

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

aheadWorks Sales Overview

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

 

In case of all three Magento 2 reports modules, you can easily set a period for the report. It can be day, week, month, or year. Besides, it is possible to choose a store view and export all data as SCV or XML.

As for the grid functionality and data, the Magento 2 reports extension by Amasty provides the following 10 columns: Period, Number of Orders, Items Ordered, Subtotal, Tax, Shipping, Discounts, Total, Invoiced, and Refunded. You can easily hide ones that are not necessary for your business.

In case of Mirasvit, the grid consists of 11 columns: Period, Number of Orders, Total Qty Ordered, Discount Amount, Shipping Amount, Tax Amount, Total Refund, Subtotal, Actions, and Average Discount Amount. It lacks the Invoiced column but offers two new columns: Actions and Average Discount Amount. Each column can be hided.

As for the aheadWorks Magento 2 reports module, the Sales Overview grid contains 12 columns: Period, Number of Orders, Items Ordered, Subtotal, Tax, Shipping, Discounts, Total, Invoiced, Refunded, Avg. Order Amount, and Avg. Item Final Price. The last two columns are unique.

Al three reporting solutions offers the same core data. Note that Mirasvit lets you display all parameters from the grid on a diagram, so it is possible to customize its appearance within just a few clicks. Other extensions do not provide this feature.

Other Features

It is also necessary to mention that there are a lot of small features all the extensions offer (or don’t). First of all, it is export. Magento 2 Advanced Reports by Amasty, Mirasvit, and aheadWorks provide the ability to export report stats as a CSV or XML file.

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

As for multi-store capabilities all three Magento 2 advanced reports extensions allow you to check data related to each store view separately.

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

Visual representation is a part of all three Magento 2 reports modules, but only Mirasvit provides the ability to switch between two different views or add new parameters to diagrams.

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

Filers are available in aheadWorks Advanced Reports for Magento 2 (predefined ones, such as Day, Week, Month, Quarter, and Year), as well as in case of two other Magento 2 modules.

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

Grid flexibility: both Magento 2 reports extensions by Amasty and Mirasvit provide the ability to show/hide columns. Not the most important feature, but it makes your grid more accurate and your daily routine less irritating.

Magento 2 Advanced Reports Amasty vs Mirasvit vs aheadWorks

Price

Although we can already see that Amasty has several competitive advantages over Mirasvit and aheadWorks, it is necessary to compare extensions’ prices: $299, $119, and $499. If you think that aheadWorks Advanced Reports for Magento 2 costs $119, you are mistaken. This Magento 2 reports module is the most expensive – $499. The tool with the widest variety of reports – Amasty Advanced Reports – can be purchased for $299, which is a quite reasonable price especially in comparison with aheadWorks. The only left price tag – $119 – goes to Mirasvit. What does it mean? We provide our final thoughts right after the final table.

Magento 2 Advanced Reports: Amasty vs Mirasvit vs aheadWorks

Amasty

Mirasvit

aheadWorks

Qty of reports

14

12

12 (13)

Unique reports

10

10

10

Export (CSV + XML)

+

+

+

Multi store support

+

+

+

Visual representation

+

+

+

Filters

+

+

+

Show/hide columns

+

+

+

Price ($)

299

119

499 ($250 for M1 customers)

Final Thoughts

As you can see, Magento 2 reports extensions by Amasty and Mirasvit provide almost the same features, so freely choose Mirasvit, especially if your budget is tightened. Although it offers less reports, you will get a more flexible interface. If you need a slightly wider variety of reports and nothing stops you from spending a two times bigger budget on a new reporting solution, purchase Advanced Reports by Amasty. But what about aheadWorks? It has been recently updated and we received the following letter that describes it’s new features:

“Our Reports

  1. Sales Overview
  2. Product Performance
  3. Product Variation Performance
  4. Sales Detailed
  5. Traffic and Conversions
  6. Traffic and Conversions by Products
  7. Product Conversions
  8. Sales by Category
  9. Sales by Product Attributes
  10. Sales by Coupon Code
  11. Sales by Payment Type
  12. Sales by Manufacturer

Aheadworks Advanced Reports offer 12 reports in total, including drill-downs. Additionally, our filter by Customer Groups is able to provide even more information than the Amasty’s Sales by Custom Group.

Our Unique Features:

– profit & margin calculation
– traffic and conversions report
– compare sales for different periods!
– sales detailed report

The provided indexes are used for high performance and make the Magento 2 reports extension suitable for truly big stores.

All the provided report grids provide all necessary filtration, sorting and design management features.”

As you can see, now all three Magento 2 reports modules offer the same top notch functionality!

Download / Buy Amasty Advanced Reports Magento 2 Extension

Download / Buy Mirasvit Advanced Reports Magento 2 Extension

Download / Buy aheadWorks Advanced Reports Magento 2 Extension