E-Commerce Trends in 2015: What should you expect?
In this topic we’re going to cover such relevant issues that can come in handy to e-commerce businessmen or just people who are interested in the further e-commerce development. Consequently, let’s figure out what we should expect down the road.
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Mobile branch of e-commerce is constantly growing. It plays very important role not only in infrastructure of online stores but it gradually becomes one of the major sales tool for multichannel stores. In November 2013 Google posted through Think Insights that in USA average consumer spends about 15 hours a week looking for products on smartphone or tablet. About 93 percent of such consumer make a purchase, if the desired item is found, of course. As you can see, it is very important to provide the ability to reach the store from mobile device. There are three major strategies for Mobile e-commerce in 2014: native apps, HTML5, CSS or JavaScript, and mobile web.