"SEO"

“Magento DIY. The Complete Guide” is Out Now!

September 28, 2015 - E-Commerce, Magento tips & tricks

DIY Guide to Magento

During the last few months the Firebear team has been working on a DIY guide to Magento. The book is out now and you can purchase it for $30. “Magento DIY. The Complete Guide” explains all important nuances related to the most popular ecommerce platform and illustrates vital improvements necessary for turning your website into a robust online store. The book consists of 5 chapters: Setup; Sales Generation; Growth; Enterprise; and Custom Magento Development. Continue Reading

DIY SEO: The Complete List of Google Ranking Factors for 2016-2017

August 29, 2015 - E-Commerce

Google Ranking Factors 2016-2017

Google’s algorithm consists of more than 200 ranking factors. While some of them are quite obvious and others are a little bit controversial, the best SEO companies rely on the most of them trying to improve Google rankings of their clients. To keep up with the best SEO specialists, I propose you to examine what is important for the search engine’s algorithm: all Google page ranking factors are listed below. They are divided into several groups, such as domain, page, website, etc. Continue Reading

Magento Integration with Google Services: Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops

June 10, 2015 - E-Commerce

Google Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops Magento Integration

Google offers lots of services designed to make your ecommerce website better. Google Merchant Center, WebMaster, Analytics, AdWords, and Trusted Shops are five major tools on your way to success. Of course, you can still run your business without this services, but there are no any reasons to do so. All the aforementioned tools enhance your online entrepreneurship with lots of new opportunities. Moreover, you can easily integrate them with the existing Magento shop – just check the detailed guide below. Continue Reading

Multilingual SEO Ultimate Guide

June 8, 2015 - E-Commerce

Multilingual SEO: search engine optimization for multiple languages and countries E-commerce opens up opportunities to enlarge the scope of your enterprise to keep up with the times of the global economy. If you take a look at an international market, you will notice that outside of your country there are millions of people that could easily become your own customers. All you have to do is to let them purchase your goods and services as easy as they can do it through their local websites. It is time to adjust your website for an international consumer and to become a part of a really competitive market.

For those of you who would like to get the guaranteed search engine optimization for your website there is a safe strategy that will become handy if you’re aiming at an international audience. The matter concerns multilingual SEO which allows you to take a firmer grip of both English-language and foreign-language searchers. The strategy includes writing, designing and ranking a website to make its content equally accessible and user-friendly in multiple countries. Here’s our useful and rather profound insight into multilingual SEO strategy and the ways to adjust it to your website. Continue Reading

How To Become A Successful E-Commerce Merchant

June 1, 2015 - E-Commerce

By 2017, e-commerce is going to pass the milestone of $400 billion in sales in the United States only. The industry is rapidly growing worldwide, so everyone can participate in the competition. E-commerce seems like such a simple money source at first glance, but actually it is much more complicated. There are tons of important nuances which separate online merchant from success. In this ecommerce startup guide, we offer a complete compilation of key advices, which will help you enter the new business level with your online store. The article include tips for both B2C and B2B businesses. There is also a checklist, which shows the readiness of ecommerce website. Last but not least are success stories related to different platforms. Let’s start the journey. Continue Reading

E-Commerce Link Building Strategies, Tips and Resources in 2015

March 25, 2015 - E-Commerce

It is impossible to imagine good search engine optimization without right link building strategy. The last one can turn your website into a successful e-commerce project with high traffic. At the same time, the wrong strategy can push it out of business. Keep in mind, that there are a lot of tactics that put the website in a risk of being penalized. Google continues to refine SEO standards, so you should be careful with all suspicious link building strategies. Continue Reading

How To Become A Good WordPress Developer From Scratch

February 19, 2015 - Fire development, Word Press

WordPress is a blogging platform and a CMS based on PHP and MySQL. It relies on a template system with a template processor and a plugin architecture. More than 23% of the top 10 million sites are based on WordPress, at the same time it is the most popular blogging system with over 60 million websites. Continue Reading

E-Commerce Trends in 2015: What should you expect?

February 3, 2015 - E-Commerce

In this topic we’re going to cover such relevant issues that can come in handy to e-commerce businessmen or just people who are interested in the further e-commerce development. Consequently, let’s figure out what we should expect down the road.

The Best PHP Frameworks 2015

January 20, 2015 - E-Commerce, Fire development

PHP programming language is extremely popular among web developers. The majority of websites are based on it, and frameworks play one of key roles in the popularisation of PHP. They include collections of software and programs, that initiate easier coding. In this post, we gathered the best PHP framework for this year.

A proper framework is necessary for more efficient work. It enables to spend less time on more functional and safer applications. If you are going to develop a robust and successful product, then choosing a right PHP framework is crucial.

Generally framework includes two major elements: the first one is a Toolbox; the second one is a Methodology. A Toolbox is a set of software components designed for writing less code. As a result you also get a less risk of errors. Under Methodology we mean an assembly diagram for applications, which allows developers to work more effectively.

Nowadays, you can find a plethora of solid PHP frameworks, which have their own advantages and disadvantages. You can always test few solutions before choosing the most suitable one. Please, let us know what PHP framework is the best by leaving your comment in the dedicated section below.

The Best Alternative MySQL Database Engines For Magento – Percona, Mariadb

January 18, 2015 - Magento tips & tricks

You can always move out of MySQL. At least, there are 2 alternatives: MariaDB and Percona. MariaDB is a fork of the MySQL developed by the community under the GNU GPL from the original creators of MySQL. The intents of MariaDB include maintaining high compatibility with MySQL, ensuring a “drop-in” replacement capability with library binary equivalency and matching with MySQL commands and APIs. Percona Server is another MySQL alternative which if free and open source. It offers high scalability, improved performance, useful features, and all the necessary instrumentations. In addition, Percona relies on self-tuning algorithms and supports high-performance hardware. In this post, we gathered all the information necessary to understand whether you should stay with MySQL or move to alternative solutions, such as MariaDB and Percona.

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