"SEO"

Personal Recommendation Services And Engines For Magento

October 21, 2014 - Magento tips & tricks

Recommender or recommendation systems form a subclass of information filtering systems. Their main purpose is to produce lists of recommendations for individual users. There are two methods used at the heart of the process: collaborative and content-based filtering. The first one relies on user’s past behavior and similar decisions made by other customers. The second one uses a series of discrete characteristics of an item in order to create a list of additional items with similar properties. Both approaches are often combined to create more complex system. Thanks to personal recommendation services and engines, e-commerce is now based on individual approach to every customer: products are marketed to individuals based on their unique needs.

Magento Ajax Extensions (login, cart, catalog, navigation and more)

October 16, 2014 - Magento tips & tricks

Ajax is a group of web development techniques designed to create asynchronous web applications. By using Ajax, web apps can exchange data with a server in the background. Ajax can work in combination with CSS and HTML to mark up and style information.

Ajax is widely used in Magento. There are different Ajax extensions for login, cart, catalog, navigation and other components of e-commerce store.

Magento 2 Ajax Extensions

Best daily deal, deal of the day and Groupon clone Magento extensions

October 7, 2014 - Magento tips & tricks

Incorporate the concept of daily deals with one of the extensions mentioned in this post. Their functionality is extremely helpful in increasing the sales of your e-commerce store. By enabling daily deals, you make your Magento site more interactive: you can set multiple deals everyday and use discounts to turn your visitors into customers

Must Have WordPress Plugins

September 25, 2014 - Word Press

WordPress is both a blogging tool and a content management system, which is free and open source with more than 60 million websites. It is based on a plugin architecture and templates. WordPress first appeared in 2003, and now it provides a lot of possibilities for both blogging and e-commerce. In this post we gathered all must have extensions for a successful WordPress projects.

The Best Social Media Integration Magento Extensions

September 23, 2014 - Magento tips & tricks

Facebook, Twitter, Google+, and hundreds of other social networking services flooded the web over the past decade. As a result, some of them have become the integral part of your customers’ lives. This means, that you have a great opportunity to promote your e-commerce store over this social networks, by providing your customers with high quality sharing tools.To acheave this goal, you just need a correct social media integration Magento extension, and in this post you will find only the best solutions.

Magento 2 Social Media Integration

How to Increase E-Commerce Conversion Rate

September 5, 2014 - E-Commerce

Chances are, your ecommerce conversion rate is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of ecommerce conversion optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.

Top E-Commerce Platforms (cloud E-Commerce services, not self-hosted solutions)

September 3, 2014 - E-Commerce

In this post you will find all the necessary information about the most popular e-commerce platforms. BigCommerce, Shopify, Squarespace, Corecommerce, Volusion, AmeriCommerce, 3dcart, Bigcartel and Lemonstand are among described solutions. Remember, that all of them have their unique features and options. Some platforms offer much wider possibilities, but in a case with small businesses they are unnecessary.

ecommerce-services

A/B Testing for Magento

August 21, 2014 - E-Commerce, Magento tips & tricks

A/B testing is a randomized experiment with A and B variants, which are the control and the treatment in the testing. Variant A (the control) is the currently used version, while Variant B (the treatment) is modified. The goal of Magento A/B testing is to identify changes to an online store that increase an outcome of interest. More and more e-commerce merchants use A/B testing to get the most out of their traffic and improve sales. You can use it to test almost everything in your e-commerce business.

ab testing magento

The Best Blogging Platforms in 2014

August 20, 2014 - E-Commerce, Fire development

A blog can be a very useful addition to your e-commerce store. By using it as a tool for connecting with your customers, you can provide them with helpful information and as a result drive traffic to your website and gain more loyalty from your visitors. But before writing, you have to choose the right platform. We are here to help you: in this post, you will find a list of blogging platforms. Many of them are open source and support customization, most blogs offer a free plan!

Soldsie – social selling on Facebook and Instagram for Magento

August 19, 2014 - E-Commerce, Magento tips & tricks

During last few years, Soldsie has gained the status of the most successful social selling platform and now it is opened to the integration with Magento. Social selling is a relatively new trend in e-commerce. It consists of 2 major components: 1) a retailer posts a product image along with it’s price and other useful information on a social network and 2) offers an easy way to make a purchase. The social shopping experience of Soldsie begins when a retailer posts a product photo along with all the data necessary for every customer (price; availability) on Facebook or Instagram. Shoppers then leave the world “sold” under this photo and continue browsing. When a shopper is ready to check out, the commented item is in the shopping cart ready for the purchase, and the post with this item still exists and gains new purchases.