"ecommerce website"

Magento Community Edition 1.9.1 and Magento Enterprise Edition 1.14.1 released!

November 25, 2014 - E-Commerce, Magento tips & tricks

A new version of Magento Enterprise Edition arrives today. Get ready for the new features, tools and responsive design capabilities. In addition, you will get faster technical issue resolution, better performance, and deeper insights.

Magento Enterprise Edition 1.14.1 includes a new drag-and-drop tool, designed to make your work with product categories much easier. There are also new abilities to assign products to categories automatically by setting up different rules. Another new feature of 1.14.1 is swatches with more detailed product information. The new version of Magento Enterprise Edition is also much more responsive: the enhanced responsive design reference theme now includes responsive emails. Better performance and security are also represented in new Magento thanks to PHP 5.5 and MySQL 5.6 support. With Enterprise Edition 1.14.1, you will get the new support tool designed to generate detailed reports, the ability to make product updates by significantly larger team of administrators simultaneously, and Google Universal Analytics support. In general, more than 70 items have been improved in 1.14.1.
You can download Magento Enterprise Edition 1.14 at My Account. And download Magento Community Edition 1.9.1 at the download page.

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Why choose Magento over WordPress for your Ecommerce Site

November 18, 2014 - E-Commerce

The war between Magento and WordPress has been in existence ever since these CMS platforms made their way into ecommerce. While WordPress supports MySQL and PHP language, Magento utilizes MySQL, PHP as well as Zend Framework. Magento also uses, model-view-controller and entity-attributes-value model to store in database.

While WordPress is a favorite for blogging platforms, Magento has carved out a name for itself as the better CMS platform for ecommerce sites. It is an open source cross-platform. Both the platforms are highly SEO friendly and has huge user base.

Magento provides powerful features as well as control of marketers to manage their respective online stores. Magento provides its users with a huge range of shopping cart plugins and payment options. The Magento Admin panel is flooded with various forms of ecommerce plugins like shipping option, price management, inventory, payment integration and the likes. It is also a trusted site for secure payment integration. The easy customization and simple management makes Magento a preferred site for people who want to build ecommerce sites.

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How To Make Every Magento Store Responsive And Mobile Ready

October 31, 2014 - E-Commerce, Magento tips & tricks

Responsive design is a special approach to web design aimed at crafting sites to provide an optimal viewing experience for mobile devices. Responsive web design provides easy reading and navigation, and reduces resizing, panning and scrolling to minimum.

The technology relies on proportion-based grids with page element sizing in percentages, flexible images sized in relative units, and CSS3 media queries, which allow the page to use CSS style rules, based on characteristics of every single device. But why is Responsive design so important for e-commerce?

m-commerce magento mobile ecocmmerce

Personal Recommendation Services And Engines For Magento

October 21, 2014 - Magento tips & tricks

Recommender or recommendation systems form a subclass of information filtering systems. Their main purpose is to produce lists of recommendations for individual users. There are two methods used at the heart of the process: collaborative and content-based filtering. The first one relies on user’s past behavior and similar decisions made by other customers. The second one uses a series of discrete characteristics of an item in order to create a list of additional items with similar properties. Both approaches are often combined to create more complex system. Thanks to personal recommendation services and engines, e-commerce is now based on individual approach to every customer: products are marketed to individuals based on their unique needs.

Must Have WordPress Plugins

September 25, 2014 - Word Press

WordPress is both a blogging tool and a content management system, which is free and open source with more than 60 million websites. It is based on a plugin architecture and templates. WordPress first appeared in 2003, and now it provides a lot of possibilities for both blogging and e-commerce. In this post we gathered all must have extensions for a successful WordPress projects.

The Best Project Management Tools 2015

September 22, 2014 - E-Commerce, Fire development

Every project needs a tool designed to manage it. And while it’s quite acceptable to use ordinary check-lists for small projects, growing businesses consume more and more resources, so you need a robust solution to manage them successfully. In this post we gathered the best project tools, which are going to hold leading positions on the market in 2015.

Outsourcing, Magento Developers and The Best Freelance Platforms

September 21, 2014 - E-Commerce, Magento tips & tricks

In this post, we are going to talk about the best freelance platforms, where you can hire a team for your Magento e-commerce project. The process of hiring someone who will not become a part of your company is called outsourcing. One strong reason for it is the lack of available resources locally. Another one is money. Usually, the digital workforce costs much less than hiring a local employee. And it is much more convenient, because you don’t need an office for your employees. In addition, there are a lot of candidacies with different level of skills, flexible hourly rates, portfolios and ratings to choose from.

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Apple Pay – mobile payment service from Apple

September 10, 2014 - E-Commerce

Apple Pay is a new mobile payment service for both online and offline retailers. You can use a brand new iPhone 6 or Apple Watch for in-store transactions. You should also use a phone to pay within apps. Checkout consists of 2 steps. First, you have to select Apple Pay. After that you should place a finger on a fingerprint scanner.

With Apple Pay you can store all your credit and debit cards in Passbook. You can import them from iTunes account, use iSight camera, or type a card information in manually. The first added card becomes your payment card by default, but you can change this in Settings.

apple pay magento

How to Increase E-Commerce Conversion Rate

September 5, 2014 - E-Commerce

Chances are, the conversion rate of your e-commerce store is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of Conversion Rate Optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.

Top E-Commerce Platforms (cloud E-Commerce services, not self-hosted solutions)

September 3, 2014 - E-Commerce

In this post you will find all the necessary information about the most popular e-commerce platforms. BigCommerce, Shopify, Squarespace, Corecommerce, Volusion, AmeriCommerce, 3dcart, Bigcartel and Lemonstand are among described solutions. Remember, that all of them have their unique features and options. Some platforms offer much wider possibilities, but in a case with small businesses they are unnecessary.

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