"ecommerce website"

Introduction to Magento Solution Specialist Certification (MCSS)

May 15, 2014 - E-Commerce

The first business-oriented certification program by Magento was announced! This great event took place at Imagine Conference, and now everyone can try his or her best in The Magento Solution Specialist Certification. Being a Magento Certified Solution Specialist (MCSS) gives you a status of an expert user of Magento platform. This also means that you can reach different business goals with Magento, optimize it and avoid unnecessary problems. Your MCSS status will always speak for itself. As a result you will increase your value and income, gain additional knowledge and get the right to use Magento Certification logo on your Resume or CV.

To get the MCSS you have to be fluent in the following topics: eCommerce, which takes 13% of all tasks; Magento Architecture – 27%; elements and structure of Magento eCommerce site – 35%; and applying Magento in achieving the business objectives – 25%. The target audience of Magento Solution Specialist Certification includes project managers, eСommerce consultants, business analysts, UX designers, developers and all the other Magento platform users.

Magento vs BigCommerce vs Lemonstand

April 20, 2014 - E-Commerce

BigCommerce and Magento Community Edition are two different implementations of one solution. Both variants are good, but each of them has some special features. Thus, Magento and BigCommerce have slightly different target audience. With both Magento and BigCommerce you can create a stunning look for your brand and e-commerce shop, but BigCommerce has some restrictions on different interface elements placement.

bigcommerce vs magento

Magento vs OpenCart vs Prestashop

April 20, 2014 - E-Commerce

PrestaShop is a free and open source solution for e-commerce stores. Among its supported payment gateways are DirecPay, Authorize.Net, Google Checkout, Skrill and, of course, PayPal. The system contains over 250 features and more than 1000 add-ons for different areas of activity. The main features of PrestaShop are:

unlimited product inventory management
multi-store management
fully customizable templates
promotion rules
layered navigation
unlimited currencies
reporting and analytics Continue Reading

E-Commerce: Upgrading to 3.0

November 25, 2013 - E-Commerce

E-сommerce is gradually updating to version 3.0. What does it mean? What were the previous versions? And what are the features of the new one? In this post, we will try give the answers to these questions. The formation of e-commerce can be conditionally divided into three stages. The process itself is still unfinished, and e-commerce is going to get a lot of new forms and updates in the next couple of years. Some of them are obvious (like appearance of gamification and integration into mobile devices) while others are still unpredictable, but we can state with the confidence that all this changes are key elements of e-commerce 3.0 and further versions. For the better understanding of the stage as a particular and the phenomena as a whole, let’s start with versions 1.0 and 2.0.

What is “Game”?

November 25, 2013 - E-Commerce

Games have become an integral part of human culture. They are often distinct from work or art, but this distinction is rather conditional as you can see professional players of different games or video games which gave a rise to different art directions like pixel art or 8-bit music.Key roles performed by games are psychological, educational or simulational. The major components are goals, tools, rules, interaction and challenge. The combination of tools and rules affects the way you interact with a game environment trying to achieve a goal. As for the challenge there are two kinds of games: with multiple players and single-player games. In the first case challenge appears within the group of players or between several teams. In the second – between the player and element of the environment, time, chance or one’s own skills.

What is E-Commerce in end of 2013

November 25, 2013 - E-Commerce

Today you hear a lot about electronic commerce (or just E-Commerce) and even use this term in your everyday conversations, but do you know its full meaning? Chances that you know only a part of it are high, so get ready for the deeper study – in this post you will find information about the essence of e-commerce.

What is Gamification?

November 18, 2013 - E-Commerce

Gamification is a new trend which has its roots far back in history. Over the centuries, the role of games in teaching children was very important. This process had a plethora of forms, but it is hard to imagine that its essence will change. The term “gamification” first appeared in 2002. The authorship belongs to Nick Pelling – a British-born computer programmer and inventor. But what is gamification actually? It is the use of design techniques, game mechanics, and other attributes in non-game contexts in order to drive game-like player behavior. Besides mechanics and design techniques, the other game attributes include gaming psychology, scripts and storytelling, social activities and other aspects of games. In their turn, social activities consist of public statuses, titles, leaderboards and other similar stuff. The term “non-game contexts” includes education, customer engagement, work, volunteerism, fitness and health, community participation, E-Commerce, etc. In its turn “game-like player behavior” implies such things as interaction, engagement, competition, learning, collaboration, addiction, awareness, etc.

Gamification in Magento

November 18, 2013 - E-Commerce

Gamification is a new trend with the long history. The role of games in teaching children was always very important, but the term “gamification” first appeared only in 2002. It means the use of game mechanics, design techniques, and other attributes in non-game environment in order to drive game-like player behavior. Besides mechanics and design techniques, the other game attributes are: gaming psychology, social activities, scripts and storytelling, and other aspects of games. In their turn, social activities consist of titles, leaderboards, public statuses, and other similar stuff. The term “non-game environment” includes customer engagement, work, e-commerce, volunteerism, education, fitness and health, community participation, etc. In its turn “game-like player behavior” implies such things as competition, interaction, engagement, learning, addiction, collaboration, awareness, etc.

Fast registration – Magento extension review

August 31, 2013 - Our extensions

We are pleased to introduce the Magento extension (module) from Firebear Studio – “Fast Registration” which allows customers to register on Magento store just with E-Mail and Password (or event just E-Mail). By default Magento has five required fields on “Create New Customer Account” page: First name, Last name, Email Address, Password and Confirm password. It is really confused and not user friendly at all. Customers spend a lot of time creating an account on a store and only after all the information is filled start shopping. The modern practice shows, that the use of just login(E-Mail) & password positively affects customers behaviour. So now you can apply this feature on you own Magento store, providing your customers with the registration just with login & password!