Various sale events occur during the year. As a Magento owner, you should be always ready to prepare your ecommerce website for major holidays, but how to achieve this goal in the most efficient manner? Below, you will find an answer to this question. The following post describes how to prepare a Magento website to a sale event with the help of extensions and themes.
If you are going to improve your knowledge about Magento or start learning the platform from scratch you can buy one of the books mentioned below. They cover different topics, so you should choose one for your specialisation. We also recommend you to start with our Magento DIY, as it is the most complete Magento guide that describes how to turn Magento Community Edition into a fully featured Enterprise-like storefront.
The Real Magento Community | The Ultimate Magento 1 Developer Resource List | The Ultimate Magento 2 Developer Resource List
It is also necessary to mention that there are a lot of Magento 2 books, so you can already start learning the second version of the platform. Both entry level and advanced guides are gathered and described here: Magento 2 Books To Start Your Acquaintance With The Platform. Magento 2 offers tons of improvements and new features, has a redesigned backend, is more secure, and provides better conditions for running a ecommerce business in comparison with the predecessor. Therefore, don’t hesitate to start your exploration of the platform right now.
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When it comes to choosing the most appropriate tool for your E-Commerce business, things get really confusing. It all starts with determining what actual marketing activity you need to currently implement. Then you should check whether you have some spare budget to use exclusive paid tools. Finally, you might also need to look for potential alternatives to make sure you’re going to use the most suitable solution. However, there are still so many tools on the web, some of which cover specific tasks while others are ultimate packages of various tools that you might need at every step of your marketing campaign.
The subject of nofollow linking is still at the height of its popularity, because businesses of all types are heading towards revealing the whole potential of their websites to demanding search engines. Unlike rel=”follow” attribute, which makes the link a building block of a website’s PageRank, rel=“nofollow” attribute deprives it of its rank juice in order to prevent the link from being used by other users for their own profit. Although follow links are widely considered an important factor for one’s website ranking, their link juice can be easily used in any unpleasant link scheming practices thus turning the website into an unreliable source.
Some people would say that nofollow links have no actual value in terms of its search engine influence, so it’s senseless to use them. It may be true for paid links on your website, but what about other types of links? In this article we touch upon all the pros and cons of nofollow linking and define the key factors for (not) using them on your particular website. Note that the following tactics can be implemented within our favorite ecommerce platform, so this article may be considered as the Magento nofollow links SEO guide that can be used for both Magento 2 and 1. Continue Reading
Magento Commerce launched a new product, and it seems that cloud ecommerce is on the cusp of the modern era; therefore we’d like to describe the new platform more precisely. The leading ecommerce provider enhanced its portfolio with a PaaS environment called Magento Commerce (Enterprise) Cloud Edition. The solution is based on Magento 2 and incorporates a lot of additional tools, services, and technologies. It runs on Amazon Web Services Cloud and provides such performance management tools as New Relic APM Pro and Blackfire.io Enterprise.
The platform was built with innovative ecommerce experiences in mind, so it offers a rapid deployment of fully customizable storefronts, which are highly scalable and secure. And since Magento Commerce added a leading hosting and managed services infrastructure into the mix, we consider Magento 2 Commerce (Enterprise) Cloud Edition a leading ecommerce solution from the cloud for the next few years. But why is it better than its counterparts?
On the 15th of March, Google announced the launch of Google Analytics 360 Suite – a full-fledged set of marketing analytics tools aimed specifically at large businesses and corporations. The major idea behind this project is to help marketers and analysts to better understand consumer’s behavior and thus allow companies to get the best from their brand. Particularly, Google Analytics 360 Suite is what previous versions of Google Analytics lacked in terms of efficient performance: specialized testing platform, multiple integration features, better data management, improved collaborative potential, and adequate marketing channels evaluation. Containing six innovative and modified analytics products, Google Analytics 360 Suite is expected to become the most powerful E-Commerce tool of the year. And you can easily streamline the power of Magento Google Analytics 360 integration. We hope to update this DIY SEO post with appropriate information in the nearest future, but now let’s describe the new platform. Continue Reading
There are many reasons why you might need to use redirection for your E-Commerce website. Let’s assume that you decided to move your store to a new domain, but you are afraid that you might lose your traffic and your hardly acquired search engine ranks. Or, you could have several URL’s allowing users to reach your website in various ways, like, for instance, http://website.com/home, http://website.com, http://home.website.com. In this case, you might want to become more selective and choose one to be your primary URL. Or, you could have several websites which you might want to merge into one comprehensive website and you could need to find a way to safely redirect your old links to different URLs. All these issues can be easily solved by using one of the most proven SEO tactics that is still actively adopted by numerous E-Commerce businesses, and it’s called 301 redirect. We included everything you need to know about 301 redirect and its SEO profits in our ultimate guide. Please note that the following DIY SEO guide is aimed at various E-Commerce platforms, so you can easily leverage the power of the Magento 301 redirect by reading the following information.
Good performance is a crucial aspect of a successful e-commerce project. It is not only important as a vital ranking factor but is highly appreciated by customers. Thus, a fast online store often has a higher conversion rate than a slower one. As a result, it turns more visitors into buyers and helps to increase sales. Now, when the importance of Magento 2 performance is evident, it’s time to shed light on how to grow it in case of the platform. Continue Reading
Being a software architecture style, microservices introduce a revolutionary approach to apps: they are no longer a monolithic structure, but a complex system composed of small particles and independent processes which communicate with each other via language-agnostic APIs. This particles and processes are represented by various services, which are highly decoupled and designed to run the smallest tasks that results in a modular approach to system-building. All micro services are easy to replace, since they run in a symmetrical architecture instead of common hierarchical, and you can implement them via various hardware and software solutions depending on what fits best. The potential of microservices is huge, so we will describe them from the perspective of ecommerce and Magento. Below, you will find a brief description of microservices, some useful links, and the best platforms designed for this software architecture style. Continue Reading
Soon after a new law targeted at Ukrainian ecommerce merchants has been passed, Apple Pay became available in Ukraine. You can check how the payment system works outside the US market from the following video: Continue Reading
