If you’re not sure what a conversion is, here is a short explanation. In fact, any action users can perform on your website eventually becomes an element of a potential conversion rate; the main aim of every retailer is to make them want to do this action. The more you encourage your visitors to interact with your website, the greater conversion rates you have. In other words, conversion is a ratio of those visitors that can be transformed into leads or customers to the total amount of visitors on your website.
Accordingly, Conversion Rate Optimization is a number of special techniques that retailers can use to increase their conversion rates. These techniques often include utilization of various analyzing tools, performing specialized tests, and cooperating with expert conversion optimization services that could help you to better understand which elements of your website need to be improved to help you reach your aims.
Last year saw a more increased use of various conversion optimization techniques among e-commerce merchants trying to improve their performance on the global market. This year shows that most of them proved to have gained success in their strategies. But you should admit that even if a current technique brought you to increased conversion rates today, the same might not happen tomorrow, as consumers never seize to seek for fresher and newer things. Thus, it is necessary to keep on moving your website in the direction of dynamic adjustment to up-to-date needs of your customers.
Here you will have a useful insight into which conversion optimization techniques are considered to be the most effective for e-commerce industry these days and get acquainted with the powerful tools and services for analyzing, managing, and improving your conversion rates. Continue Reading
Last month, Google has announced a new feature called Purchases on Google. Probably, this new little addition will drastically change ecommerce. Of course, we still don’t have enough information for making precise predictions, but a dramatic impact of the new feature seems quite realistic especially after the implementation of Mobilegeddon. So why are we so excited about Purchases on Google? Let’s shed light on the nature of the improvement to answer the question. Continue Reading
