Store speed is very important for visitor experience. In fact, Amazon estimates that every 100ms in store slowness results in a 1% drop in profits. That can add up to big money, especially when you realize that 100s is a fraction of a second. Even worse than this, Google ranks sites in its search engine results according to speed. The slower a store the lower the rankings which means fewer customers for your store. Continue Reading
OPcache is a code caching module, which improves PHP performance. It uses shared memory to store precompiled script bytecode, as a result there is no need for PHP to load and parse scripts on every request. OPcache is bundled with PHP starting from 5.5.0. The module is also available in PECL for PHP 5.2-5.4. By using optimised OPcache settings, you can significantly improve the performance of your Magento website. In this post we will show you how to do this. Continue Reading
It is impossible to imagine good search engine optimization without right link building strategy. The last one can turn your website into a successful e-commerce project with high traffic. At the same time, the wrong strategy can push it out of business. Keep in mind, that there are a lot of tactics that put the website in a risk of being penalized. Google continues to refine SEO standards, so you should be careful with all suspicious link building strategies. Continue Reading
Starting a business always requires inspiration. Luckily, during last few years dozens of successful startups have joined the competition. They have showed a lot of new business ideas and different ways of their implementation, introducing us to a wide variety of new products and services. In this post you will find the most interesting startups, which are famous for their uniqueness and fresh ideas.
Since the moment Magento was first released many developers have been working on improvement of its functionality and broadening of the standard features. The number of themes and modules created during this time is really countless. The most popular features that Magento users usually wish to improve are navigation and checkout process. Another important feature frequently required by Magento users is a possibility to export their product feeds from Magento to other shopping systems used all over the world. These features are provided by many Magento extensions developed by different companies. Today we will review the extensions developed by GoMage, a bronze Magento industry partner. You can see the list of extensions developed by them at
Business-to-business is a complex of commerce transactions which occur between companies. The most common examples of B2B relations are transactions between manufacturers and wholesalers, wholesalers and retailers. The overall volume of business-to-business transactions surpasses the volume of B2C transactions, because a typical supply chain consists of many B2B transactions and only one B2C transaction. For instance, a smartphone manufacturer buys processors, modems, camera modules, and other necessary components to produce the mobile device. The number of transactions can range from few to dozens. But there is alway one final transaction – a finished smartphone is sold to the consumer.
Another area of B2B relations is communication and collaboration. Many B2C companies relies on social media to interact with their consumers, but social tools are also effective in business-to-business relations. In this situation B2B social media marketing takes place.
Every successful e-commerce web developer or e-commerce website designer tries to follow top web design trends. The understanding of actual innovations is also important for owners of e-commerce websites. Both categories get benefits from following the new standards: developers and designers provide competitive services and produce high quality websites; e-commerce website owners get better understanding of how to catch new customers and make the existing audience more loyal. In this post we have gathered top e-commerce website design trends of 2015, so get ready for a long journey into the world of innovations. Continue Reading
Unfortunately, CSS has a number of limitations. It can easily become a mess of overrides and repetitions. At the same time, the simplicity of CSS often hinders the development process. The solution of this problem comes from CSS preprocessors. They add many useful features that are unavailable in CSS from the beginning. The most popular solutions are SASS and LESS. There are a lot of significant differences between them, but first of all we’re going to look how CSS preprocessors work in general. Continue Reading
CSS frameworks are used for easier and more standards-compliant web design. Most of them contain at least a grid, but there also more functional frameworks with a lot of additional features and functions. Some notable examples are Foundation and Bootstrap. In this post, you will find information about advantages and disadvantages of CSS frameworks, and the most popular solutions and tools.