FireBear Studio - Magento 2 extensions & E-Commerce

Magento 2 XML Integration Guide 2026: How to Import Magento 2 Products from XML Feed & Export Them Back as XML (+Other Entities)

January 14, 2026 - Fire development, Magento 2

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Working with supplier catalogs, marketplace integrations, or ERP systems often means handling XML data, yet Magento 2 does not fully support it even in 2026. If you need to import products from an XML feed into Magento 2 or perform a Magento export of products to XML, the default platform leaves you with only one option: converting everything to or from CSV files. While this works for basic tasks, it adds extra steps, increases the risk of formatting errors, and slows down your workflow, especially when managing large or frequently updated catalogs.

A better approach is to remove the conversion process entirely. The Improved Import & Export Magento 2 extension allows you to connect directly to XML product feeds, pulling data into your store without manual transformations, and to export your catalog back into XML for seamless integration with external systems. It makes Magento XML product import and export as straightforward as working with CSV, helping you keep your catalog in sync with suppliers, marketplaces, and internal tools.

In this guide, you’ll see how to work with XML in Magento 2 using both the default CSV-based method and the streamlined, conversion-free approach with Improved Import & Export. You’ll learn how to configure the Magento 2 import of products from an XML feed, automate this process, set up Magento XML exports for products and other entities, and avoid the common pitfalls that can cause data errors.

Magento Accounting Integration: How to Connect Magento 2 to Any Accounting Software in 2026

January 14, 2026 - E-Commerce, Magento 2, Our extensions

illustrative image for the Magento Accounting Integration Guide with emojis, magento logo, and text on orange background

Managing a Magento 2 store isn’t only about products and customers — it’s also about keeping finances accurate, taxes compliant, and books balanced. That’s where Magento accounting integration comes in. By connecting your online store with powerful accounting software such as QuickBooks, Xero, FreshBooks, or Sage, you can automate bookkeeping, streamline invoicing, and eliminate error-prone manual entries. Instead of exporting spreadsheets and reconciling numbers by hand, automated accounting for Magento ensures every order, invoice, refund, and tax calculation flows directly into your accounting system in real time. This approach not only saves hours of repetitive work but also gives your finance team instant access to accurate data for reporting and compliance.

In this guide, we’ll explain what Magento store accounting integration is, why it matters for both small retailers and enterprise merchants, and how to connect Magento 2 with leading accounting platforms. You’ll also learn about different integration methods — from ready-made connectors to custom API solutions — and how Firebear’s Improved Import & Export extension simplifies the entire process. Continue Reading

Magento 2 Excel Integration Guide 2026: How to Export Magento 2 Products to Excel and Import Back

January 14, 2026 - E-Commerce, Magento 2, Our extensions

Magento 2 Excel integration with the Improved Import & Export extension

Managing product data in Magento 2 often means working with spreadsheets — whether you’re adding new items, updating inventory, or preparing seasonal pricing changes. While Magento’s native tools can handle CSV files, many merchants still rely on Excel (XLS or XLSX) for day-to-day catalog work in 2026. This creates a challenge: Magento 2 doesn’t support direct Excel imports or exports by default, which means you’ll need to convert your files to CSV and adjust column formats before they’re ready for use.

If you’ve ever tried to export products from Magento to Excel or import them back again, you know the process isn’t exactly straightforward. Default functionality forces you into extra steps — from reformatting data to manually mapping attributes — and leaves no option for importing an Excel file directly into Magento 2.

That’s where a more efficient approach comes in. With the Improved Import & Export extension, you can connect Magento and Excel seamlessly, importing XLS/XLSX product data without conversion and exporting your catalog straight to Excel. This makes it easier to handle bulk updates, synchronize data with suppliers, and speed up catalog management without technical headaches.

In this guide, we’ll walk you through both the default Magento workflow and the improved method for working with Excel. You’ll learn how to import Excel to Magento 2, how to export products from Magento to Excel in just a few clicks, avoiding the common formatting pitfalls that slow merchants down.

How to Import & Export Newsletter Subscribers in Magento 2: Complete Guide for Bulk Email List Management in 2026

January 14, 2026 - E-Commerce, Magento 2, Our extensions

Managing your Magento 2 newsletter subscribers is a vital part of keeping your email marketing effective and your customer base engaged. Whether you are migrating to a new store, integrating with a CRM, or ensuring your subscriber database stays clean, the ability to move and update this data efficiently is essential. The challenge is that Magento 2 does not provide a native option to import or export newsletter subscribers in bulk, leaving store owners with a slow, manual process that can quickly become a bottleneck.

The Improved Import & Export extension changes this completely. It allows you to transfer your Magento newsletter subscribers seamlessly between platforms, automate recurring updates, and work with multiple file formats such as CSV, XML, or Google Sheets. Instead of manually re-entering data, you can focus on building stronger campaigns, knowing your subscriber list is accurate and up to date.

In this guide, we explore the full process of working with Magento 2 newsletter subscribers, from preparing and importing subscriber data to automating exports and even migrating lists from Magento 1 without losing valuable contacts. Whether you are upgrading your e-commerce store or building a streamlined workflow for your marketing team, you will find everything you need to manage your subscriber list quickly, safely, and without unnecessary effort in 2026.
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How to Import and Export Orders in Magento 2 with Full Product Data & CSV Support: Your Comprehensive Guide for 2026

January 13, 2026 - E-Commerce, Magento 2, Our extensions

illustrative image for the Magento 2 order import export Guide with emojis, magento logo, and text on orange background

Need to move orders into or out of your Magento 2 store in 2026? Whether you’re migrating from another platform, syncing with external systems, or just organizing data for better reporting — importing and exporting orders in Magento 2 is a powerful way to stay in control of your sales operations.

This guide walks you through everything you need to know about managing Magento 2 order data. You’ll learn how to import orders into Magento 2 using structured CSV files — complete with products, customer info, shipping details, and even tracking numbers. We’ll also show you how to export orders from Magento 2, including product-level data, so you can work with it in spreadsheets, analytics tools, or platforms like Google Sheets.

Along the way, we’ll share tips, best practices, and a toolkit to make the process fast, reliable, and scalable — no matter how many orders you’re handling. Let’s dive in.

Magento 2 Gift Cards Guide 2026: Management Tips + Import & Export Tutorials

January 13, 2026 - E-Commerce, Magento 2, Our extensions

illustrative image for the Magento 2 Gift Cards Guide with emojis, magento logo, and text on orange background

Magento 2 gift cards aren’t just seasonal perks — they’re a powerful sales tool used by online grocery stores, fashion brands, sporting goods retailers, and virtually every e-commerce vertical. Whether it’s driving holiday conversions, boosting average order value, or offering store credit refunds, gift cards add flexibility for customers and new revenue streams for merchants.

Magento Commerce supports gift card products out of the box, but managing them at scale — especially when importing or exporting in bulk — isn’t straightforward even in 2026. That’s where this guide comes in.

In this guide, we explore the complete Magento 2 gift card lifecycle. You’ll learn how the gift card system works, how to create and manage gift card products, and how to import gift cards using Magento’s default tools. We’ll then introduce a more powerful and user-friendly alternative — the Improved Import & Export extension — that simplifies bulk gift card management without writing custom code. All gift card attributes and data requirements are covered in detail to help you avoid common mistakes and streamline your workflow.

If you’re looking to go beyond default functionality, we’ve also prepared a handpicked list of the best Magento 2 gift card extensions to help you tailor the system to your needs. Whether you’re restoring data, launching a new gift card campaign, or syncing staging and live environments, this guide will help you manage Magento gift cards with clarity and control.. Continue Reading

The Ultimate eCommerce Glossary of Terms: 100+ Must-Know Definitions for 2026

January 13, 2026 - E-Commerce

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In 2026, you are living in the ever-evolving world of eCommerce, where staying informed about industry terminology is crucial. It’s not about a competitive advantage or success. It’s about mere survival. Whether you’re scaling a startup or refining your enterprise, understanding key terms like “API” and “dynamic pricing” can help you navigate a steep eCommerce terrain.

This ultimate eCommerce glossary of terms breaks down over 100 essential definitions for 2024 — explained clearly, with examples — to help you navigate the complexities of online retail. Whether you’re a business owner, marketer, or digital enthusiast, these definitions will sharpen your eCommerce acumen and keep you ahead of the curve. Continue Reading

Best AI Tools for 2026: Ultimate Guide to Paid & Free AI Tools for Copywriting, SEO & Marketing

January 12, 2026 - AI

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The best AI tools are transforming the way businesses, creators, and entrepreneurs work in 2026. From writing high-converting marketing copy to designing stunning visuals and automating entire workflows, today’s AI platforms deliver capabilities that were unthinkable just a few years ago. Whether you’re searching for free AI tools to test new ideas, advanced AI writing tools to speed up content creation, or powerful AI SEO tools to grow organic traffic, the right solution can save countless hours and unlock new opportunities.

In this guide, we’ve gathered an ultimate collection of the most effective AI tools across different categories — including marketing, collaboration platforms, CRM solutions, site builders, and more. Each section explores the key benefits, standout features, and unique strengths of these platforms, helping you decide which tools fit your goals and budget.

Ready to discover how AI can elevate your business and creativity? Let’s dive into the world of innovative solutions that make it easier than ever to write, design, market, and grow — all with the help of smart technology. Continue Reading

The Most Advanced Magento 2 Configurable Product Setup Guide in 2026: From Definition & Creation to Optimization & Import

January 12, 2026 - E-Commerce, Magento 2

a gif image showing how a Magento 2 configurable product works on a product page: the selection of each new color swatch leads to the change of a product image

Magento 2 configurable products are essential building blocks for modern e-commerce stores, especially when you need to offer product variations like size, color, or material under a single parent product. Unlike simple products, configurable products provide a streamlined and user-friendly shopping experience while simplifying catalog management for store owners.

In this comprehensive 2026 guide, we’ll explain what a Magento 2 configurable product is, how it functions within your store, and why it’s a preferred option for merchants managing variant-rich inventories. You’ll learn how to create a configurable product in Magento 2 step by step, including key configuration settings, attribute setup, and product association.

We’ll also walk you through Magento 2 tier price configuration for configurable products, setting default options, and optimizing the frontend display. On top of that, we cover the crucial topic of importing configurable products into Magento 2 — both via built-in tools and using advanced solutions like Firebear’s Improved Import & Export extension for automated and flexible product data transfers.

Whether you’re launching your first configurable product or looking to optimize a large Magento 2 catalog, this guide has you covered with best practices, workarounds, and powerful automation tips.

Magento Google Sheets Integration 2026: How to Sync Data via Import & Export Easily

January 12, 2026 - E-Commerce, Magento 2, Our extensions

Illustrative image for the Magento 2 google sheets integration guide with emojis, magento and google sheets logos, and text on orange background

Magento Google Sheets integration makes it possible to import and export data between the two platforms without complex manual steps. While in 2026 this feature isn’t available in the default Magento 2 administration, you can unlock it easily with the right third-party tools.

Meet the Improved Import & Export extension for Magento 2 — a powerful solution designed to transform how you handle data. This module not only streamlines standard import and export processes but also delivers full Magento Google Sheets integration to your store. With it, you can connect your Magento catalog to Google Sheets, schedule automatic data synchronization, and eliminate repetitive manual tasks.

In this guide, we’ll walk you through the key features of the Improved Import & Export extension and explain how it simplifies Magento to Google Sheets data transfers. You’ll also find a link to our Master Import Table, where you can explore detailed descriptions of supported entities and attributes for Google Sheets import.

Finally, we’ll dive into practical use cases for connecting Magento to Google Sheets. You’ll discover how to import data from spreadsheets with multiple tabs, automate recurring updates, migrate configurable products, manage tier pricing, preserve category positions, copy existing product reviews to a new website, and much more.