Magento 2 vs WooCommerce

- E-Commerce, Magento 2

WooCommerce vs Magento 2

Recently, we’ve compared Magento 2 with Shopify, and now it’s time to see how the platform differs from WooCommerce. Unlike Shopify, WooCommerce is an open source ecommerce solution, so it should have more common with Magento 2 features. When it comes to choosing a right   online retail platform there are lots of nuances to think about, therefore we’ve tried to cover major differences between Magento 2 and WooCommerce.

The Ultimate Magento 2 Guide

Magento 2 vs posts

Meet WooCommerce Migration Add-On for Magento 2. This add-on will help you migrate from your WooCommerce store to Magento 2 in a simple and convenient way. The add-on features:

  • Order, product, customer, and address migration
  • File, url, FTP/SFTP, Dropbox migration sources
  • A complete solution for WooCommerce to Magento 2 migration
  • CSV and XML file format support
  • Mapping of the attributes during migration
  • Mapping of the product prices during migration

More information about can be found at the add-on product page.

Magento 2 is a standalone ecommerce system, while WooCommerce is a plugin for WordPress. Even compared to Magento 1.x,  WooCommerce offers less features and opportunities, but it is more simple in usage. Besides, WooCommerce has standard hosting requirements, so there is no need to think about a powerful server. As for Magento, it is almost always resource hungry, but it provides a wider functionality. In its turn, Magento 2 seems to be less wasteful and more efficient, so it outperforms WooCommerce in terms of features and aims to be more resource-saving than its predecessor.

There are also some similar features. As mentioned before, both are open source ecommerce solutions which rely on freemium business models and offer advanced opportunities when it comes to personalization and customization. Besides, Magento 2 and WooCommerce support infinite number of products and the ability to enhance your ecommerce business with a blog.

Magento 2 benefits

With Magento 2, you get one backend for multiple stores. Such opportunity is impossible in case of WooCommerce, since it is just a plugin for WordPress.

Another prominent aspect of the Magento ecosystem is Magento Connect. Although there are tons of Magento free and paid extensions, the number of Magento 2 tools is quite limited, as the second version of the platform is still young, but it is rapidly growing.

Advanced product search helps Magento 2 surpass WooCommerce as well. With the aid of layered navigation, customers can apply filters to products listings. As a result, they find desired goods much faster compared to WooCommerce. The filters can be based on price range, brand, color, or other criterias.

WooCommerce benefits

WooCommerce is easy to setup due to its plugin nature; Magento 2 is more complicated in terms of installation and maintenance. Another benefit of WooCommerce is the Affiliate Products feature available out-of-the box. Thus, WooCommerce users are able to sell affiliate products and increase their affiliate income.

There is even a built-in ratings system aimed at making customers more loyal. As for the layered navigation, it is available in WooCommerce, but with reduced opportunities.


Thus, WooCommerce is a perfect solution for small businesses. It is resource saving, easy to use, provides enough performance, and offers add-ons that are free or cheaper compared to Magento. A huge WordPress community is also among the advantages of WooCommerce. Flawless connection with other platforms make the platform very popular among vendors.

In its turn, the usage of Magento 2 is related to higher maintenance costs, but there is always a way to reduce them. Besides, this ecommerce platform perfectly suites for both small and big businesses, and due to recently launched programs, Magento can be installed as easy as WooCommerce.

Please note that this blog post is not ready yet. The above information will be updated with new facts after Magento 2 will be released. But you can already leave your thoughts about differences between the two platforms through a comment field below. Don’t forget to check other Firebear posts related to Magento 2.

Migrating from WooCommerce to Magento 2

If you are looking for migration from WooCommerce store to Magento 2, Firebear Studio team offers Improved Import & Export extension with WooCommerce migration add-on.

The WooCommerce add-on of Improved Import allows you to import all data from your Woo store, that you exported using Export WordPress data to XML/CSV By Soflyy.

Once the Improved Import & Export extension with WooCommerce migration add-on installed, you can import the files you have got from your Woo store.

Furthermore you get the access to other Improved Import and Export features:

  • Products, attributes, orders, MSI, categories, CMS blocks, CMS pages, price rules, advanced pricing, customers, addresses – every entity can be exported and imported to Magento 2 store.
  • CSV, XML, Json, XLSX, ODS file formats can be imported and exported.
  • XSLT templates for XML files of any formatting.
  • File, FTP, SFTP, Dropbox, URL, Rest API, Soap API can be used as import sources.
  • Migration presets for Magento 1 (with MagMi support) and Shopify included in the basic version of the extension.
  • B2B entities: companies, shared catalogs, requisition lists, quotes, and negotiable quotes; can be imported and exported with B2B Add-On.
  • File mapping, attribute mapping, price mapping and many more – read full feature list at the extension’s product page.

Get WooCommerce migration add-on for Magento 2