If your visitors do not trust you, they will never become your customers. In order to ensure them your Magento 2 website is a safe, we recommend you to add a Google Trusted Stores or Trusted Shops badge to your store. Each badge is only available for those shops that corresponds to certain requirements. Integration with both Trusted Stores and Trusted Shops is available via the following extensions:
- Google Trusted Stores Magento 2 Extension
- Trusted Shops Excellence Magento 2 Module
The importance of both Google Trusted Stores or Trusted Shops is described here: Google Trusted Stores and Trusted Shops for Magento'
If you want to become completely compliant with Google, use this Magento 2 extension by Wyomind. This module applies to:
- Google Trusted Stores
- Google Certified Shops
- Google Marchands de Confiance
It is also necessary to mention that the extension can be configured in one go, so you only have to set up the position of a Google Certified Shops badge on pages of your online storefront. Another important feature of the Simple Google Shopping Magento 2 extension is the ability to export a valid data feed to your Google Merchant account.
Trustbadge by Trusted Shops for Magento 2
Another popular solution in this niche is Trusted Shops – a commercial platform that offers the same set of services as Google but with some extra features. While Google Trusted Stores is a worldwide program, Trusted Shops is aimed at European countries only, but it already includes more than 25 000 online storefronts.
After integration with Trusted Shops, you get a certified European trustmark showing that you fulfill all quality requirements. Besides, you get an online certificate necessary to prove that your Trusted Shops Trustmark is authentic. In addition to these features, Trusted Shops integration provides you with a handbook teaching how to design a user-friendly checkout.
As for customers, they get a high-end support, a buyer protection, and a flexible guarantee management system. And due to a convenient review system, you can export available customer reviews from a Trusted Shops account to your Magento 2 website. Besides, you can use data from Trusted Shops in Google Shopping and AdWords to boost your ranking.