Any action a user can perform on your Magento 2 website becomes an element of its potential conversion rate. As a magento merchant, you have one main aim – make your customers do such actions. The more your visitors interact with your Magento 2 store, the better conversion rate you get. Consequently, conversion is a ratio of visitors that perform actions to their overall quantity. The higher conversion rate your website has, the better ecommerce results it shows, thus conversion rate optimization (CRO) is a vital improvement every Magento 2 website needs. Luckily, there are some Magento 2 CRO extensions and services designed to engage your customers and optimize your current conversion rate.