How to Remove Powered by Shopify: Hiding and Replacing the Tagline with Custom Content in 2024

Today, we explain how to remove Powered by Shopify from your store’s footer. You might have noticed a tiny link in the footer of your online store leading to Shopify. While it may seem harmless, there are several reasons why you might want to remove this tagline. Whether you’re looking to hide it to strengthen your brand identity or simply don’t want to give Shopify free advertising, there’s an easy way to do it. Below, we outline how to hide “Powered by Shopify” by editing the default theme content and adjusting settings in your Shopify admin. For situations where tweaking settings isn’t enough, we’ll also guide you through modifying your theme’s code to eliminate the problem.

Afterward, you’ll find various ideas for replacing “Powered by Shopify” and strengthening your footer. The article provides examples of a poorly designed footer and contrasts it with a well-crafted one. If you want to add custom content to the footer, we also explain how to replace “Powered by Shopify” with anything you wish. Although this approach is based on code editing, there’s no need to worry; even non-technical users can easily complete this task. But before we proceed, let’s clarify the meaning and issues behind the annoying tagline.

What Does Powered by Shopify Mean?

When you create an e-commerce website with Shopify, the platform adds the “Powered by Shopify” tagline to the footer. It does so to inform your visitors that your online storefront is built on top of the Shopify platform. That’s how the default footer with the slogan looks:

While it is an excellent environment for creating an e-commerce website, the default footer text may look confusing especially if some of your buyers have preconceptions about the platform or look for polished customer experience. That’s why it’s a good idea to remove “Powered by Shopify”.

Why Does The Platform Include This Branding?

Shopify adds the “Powered by Shopify” link to all stores as a form of advertising. When a shopper visits a Shopify-hosted site and sees this link, they might click on it out of curiosity, which leads them to Shopify’s homepage. This helps Shopify attract new customers.

You might assume that this advertising is not very effective. However, when you multiply the low click-through rate by the vast number of Shopify sites and their visitors, the impact becomes significant. While not every visitor will click the link, some will, and Shopify counts on this. Altogether, this can result in hundreds or even thousands of visitors per day. So, why should everyone remove “Powerd by Shopify”, you will ask?

Why Remove Powered by Shopify?

While this branding helps Shopify, you might view it as free advertising on your site. It’s especially frustrating since you’re paying for the subscription and incurring transaction fees charged by Shopify.

Additionally, having Shopify’s tagline on your site may appear unprofessional and detract from your brand’s image. Maintaining a polished appearance is crucial for guiding visitors through your sales funnel without distractions. Let’s see whether it is okay to hide the slogan before explaining how to remove Powered by Shopify.

Is It Okay to Hide the Tagline?

If you fear that Shopify might penalize you for hiding “Powered by Shopify,” there’s no need to worry. Although Shopify adds its branding to every e-commerce website, it has no regulations on how to use the link. Yes, it means that you can freely remove it. So, one of the quickest ways to boost your store’s professionalism is to take off “Powered by Shopify” from the footer. Let’s see what options are available.

How to Remove Powered by Shopify from Footer

The following tutorial will teach you how to remove “Powered by Shopify” and clear the footer:

1. Proceed to your Shopify admin and open Online Store -> Themes.
   
2. Next, you need to find a theme you want to edit. Click “…” and select Edit default theme content.
   
3. Use the Filter items search box to bring up the “Powered by Shopify” and “Powered by Shopify HTML” boxes.
   
4. Proceed to the “Powered by Shopify” box and enter a single space there. It will remove the slogan from the footer.
   For a password-protected store, you may need to repeat the same manipulations with the “Powered by Shopify HTML” box.

Don’t forget to save the changes. That’s how to remove “Powered by Shopify”. Right after you hit the Save button, the slogan will disappear from the footer:

What if it is still there?

Hide Powered by Shopify by Editing the Teme Code

If the “Powered by Shopify” message is still displayed in the footer, you can remove it by modifying the theme code. It is a simple and intuitive procedure that even a non-technical user can complete. Let’s see how to remove “Powered by Shopify” from your store’s code:

1. Go to your Shopify Admin -> Online Store -> Themes.
2. Proceed to a theme you want to edit, click “…”, and select Edit code.
   
3. Open the footer.liquid file in the Sections directory.
   
4. Locate the {{ powered_by_link }} tag and remove it.
   

Save the changes to update the footer. By deleting “Powered by Shopify”, you get rid of unnecessary clutter. But what’s next?

Rather than providing a free space for Shopify’s marketing strategies, you could use your footer to further market your brand.

Things to Replace the Tagline With

Now, you know how to remove “Powered by Shopify”. As you can see, an empty space is a basic replacement for the tagline that works; you get rid of the third-party branding, and it’s already enough. However, many brands place something extra there: a link to a specific store page, a unique slogan, or even patent information.

Think what’s best for your brand identity and highlight it in the footer. Use it to demonstrate your professionalism, experience, and customer care. Even such an obvious step as replacing “Powered by Shopify” with your slogan creates a perception of a more professional website. Not to mention the implementations of such elements as:

• Social media icons;
• Contact information
• Terms of use;
• Privacy policy;
• Newsletter signup.

You can use the entire footer space to place them. Some stores even use this space to advertise their apps. Thus, the footer becomes an additional reminder for buyers that they can switch to the mobile experience.

So, consider the footer a space to showcase anything and everything a store visitor might be interested in. But don’t try to overload this tiny space with all possible data – it usually confuses users.

Bad Footer Example

Let’s look at a bad example of a footer that we’ve discovered on Gripper by Bauer’s website. Although the store offers a bunch of useful products, the website looks outdated and questionable in terms of design. It seems that they haven’t even tried to find out how to remove “Powered by Shopify”. The lack of such attempts looks as follows:

What issues do we see here?

1. The “Powered by Shopify” tagline is still there.
2. The footer doesn’t offer much additional value as it replicates the top menu.
3. Everything looks clumsy and unbalanced since all menu links are displayed in one column.

The good thing is that you can see social media icons and payment badges but the overal appearance rather discourages store visitors from interacting with this element. Removing “Powered by Shopify” is only one problem that should be addressed here.

Good Footer Example

And now, look at this masterpiece:

JetSetCandy is a brand that offers a premium line of travel souvenirs, jewelry, and accessories whose site design pops among traditional jewelry stores. People behind this brand not only know how to remove “Powered by Shopify”. Their store’s footer is well-organized and vastly improves the site’s usability. Navigation is clear and customers can easily find what they’re looking for, including social media buttons, information about the brand, subscription field, etc.

How to Replace Powered by Shopify with Custom Content

Now, let’s explore how to remove “Powered by Shopify” and replace it with various types of custom content.

Use Your Slogan as a Replacement

Follow these steps to remove “Powered by Shopify” and place a custom text instead:

1. Proceed to Shopify Admin -> Online Store -> Themes.
   
2. Find a theme you want to edit, click “…”, and choose Edit default theme content.
   
3. Use the Filter items search box to locate the “Powered by Shopify” and “Powered by Shopify HTML” boxes.
   In the “Powered by Shopify” box, enter your custom text and save changes.
   

It results in the following changes:

Add Any Link to the Footer

When you learn how to remove “Powered by Shopify”, it’s also crucial to understand how to replace the original link with a custom one. Use the “Powered by Shopify HTML” box to provide a standard HTML link to replace the slogan on the password page.

Also, note that you’ll need to edit the code to add a link to the main site footer. In your admin, proceed to Online Store -> Themes and follow these steps:

1. Choose a theme you want to edit, click “…”, and select Edit code.
   
2. Locate the footer.liquid file in the Sections directory.
   
3. Find the {{ powered_by_link }} tag and replace it with your custom content. E.g., <a href=”https://apps.shopify.com/improved-import-export”>Import and Export Tool for Shopify</a>
   

Save the changes to update the footer with your link. Now, you know how to remove “Powered by Shopify” and replace it with custom content.

What’s Next?

As we’ve already mentioned above, you can enhance your footer even more by adding a clear structure and multiple useful elements to it. Inform store visitors about your brand or let potential buyers contact you and sign up for your newsletter. It’s up to you how you want to use your footer which is now clear from Shopify’s branding.

If you’ve just moved to Shopify from another platform, pay attention to the Import & Export Tool. Although it has nothing to do with the tagline, the app can help you transfer products, customers, and other entities to Shopify from your old storefront and connect your new website with any external systems and tools. Follow these links for further information:

• Firebear Import & Export Tool
• Import & Export Manual
• Drop us a message

Final Words

Congratulations! You’ve just learned how to remove “Powered by Shopify” from your e-commerce website. Don’t let other people’s branding spoil your store’s footer and snatch a potential sale.

Always remove a path leading shoppers away from your site, and advertise your brand instead. It’s well understood that once a potential customer leaves your website, it’s highly unlikely to get them back. Use all store elements to educate customers and move them toward a sale. Remove all third-party branding, including “Powered by Shopify” and use every effort to direct shoppers through your sales funnel to placing an order.

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