"E-Commerce"

DIY SEO: Black Hat SEO and Its Potential Risks

- E-Commerce, Fire development

DIY SEO: Black Hat SEO

Search engine optimization has been actively used by website owners ever since search engines came to be part of our world. Numerous SEO techniques have been introduced to help businesses improve their visibility on the web, starting with keyword optimization and ending with user-oriented website localization. However, there have always been those who tried to go beyond the rules in order to get more profit than others and in the fastest way possible. That is when black hat SEO was born.

Although Google and other search engines keep on improving their algorithms to prevent wrongfully inflated websites from being visible in the search results list, black hat SEO is still quite tempting for many E-Commerce businesses that strive for improving their positions in the niche. However, we will try to prove to you that none of the black hat SEO techniques is worth using by any business even in the most exceptional circumstances. In this guide, we will explain the basics of black hat SEO, how you can recognize its potential presence on your website, and what awaits you if you dare to use it for your own marketing campaign.

Negative SEO Protection Guide Continue Reading

Amasty Customer Attributes Magento Extension

- E-Commerce, Magento 2, Magento tips & tricks

Amasty Customer Attributes Extension for Magento 1 and 2

Recently, we wrote about Amasty Order Attributes – Magento extension that provides the ability to gather additional information about your customers. Another way to get precise data is introduced with the Amasty Customer Attributes module. Being a powerful tool designed to get the necessary information right from your customers, it adds new fields on the registration page. As a result, you can easily find out a customer’s age, interests, and preferences, or even receive necessary documents.

Amasty Customer Attributes provides the ability to add an unlimited number of fields, displays the collected data most efficiently, and supports multiple field types. As a result, you get all information necessary for conducting an effective customer segmentation and building a thought-out marketing strategy. The extension is available for both Magento 1 and Magento 2.

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DIY SEO: Local SEO Guide (Magento Tips Included)

- E-Commerce

DIY SEO: Magento local SEO guide

You’ve heard for many times already about the crucial importance of content in any type of SEO campaign. You’ve heard about the power of keywords that make it possible to significantly improve your website ranking. What you could’ve missed, however, is that in 2014, Google released the update for its local search algorithm, also known as Pigeon, which was aimed to provide a better visibility of local listings in Google’s search results. This event had a massive influence on the entire E-Commerce community: some businesses experienced a certain decrease in their rankings, while others suddenly got to the top positions in the search results list. After location and distance became prioritized by Google’s search engine algorithm, there was a slight shift in search engine marketing that made local content the primary SEO aim for both large and small E-Commerce businesses. That’s when local SEO comes into focus. Note that that the following material can be used as a Magento local SEO guide.  Continue Reading

Amasty Order Manager Toolkit for Magento

- E-Commerce, Magento tips & tricks

Amasty Order Manager Toolkit Magento Extension

Unfortunately, the default order processing in Magento consists of various time-consuming operations. Thus, you should spend a lot of time and effort managing your orders. If you no longer want to waste time, give Order Manager Toolkit a try. This Amasty extension provides convenient tools for fast and efficient order processing, displays all the necessary order info, adds an extended order grid, supports bulk actions, as well as and adds the ability to attach order related files to orders.

The best must have Magento extensions 2016

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Magento Email Marketing Pack by AheadWorks

- E-Commerce, Magento tips & tricks

AheadWorks Email Marketing Pack Magento Extension

If you are interested in improving the default email marketing functionality of Magento, but do not want to spend time on comparing all available extensions, pay attention to Magento Email Marketing Pack by AheadWorks. With this module, you will not only avoid the hell of choosing among multiple available options but also save $160. Specialists from AheadWorks have developed 3 useful tools that will revamp the way you run your email marketing campaigns and you can get them as a single suite.

The best must have Magento extensions 2016

Best Magento Newsletter Extensions And Email Marketing Services Continue Reading

Advanced Measurement System For Magento (Best Extensions)

- E-Commerce, Magento tips & tricks

product units Magento extensions

Unfortunately, default Magento offers a limited measurement system, so if you are going to sell products in custom units, such as square meters or predefined batches, or already sell them in your brick-and-mortar store you won’t be able to implement the same approach on an ecommerce website. But we know how to help you, because there is always a good opportunity to get an advanced measurement system for Magento with the help of extensions. In addition to new measuring units, you will get useful calculators, enhanced product options, and other features that essentially improve user experience. If that sounds quite intriguing, we’ve propose you to examine the most robust product units Magento extensions gathered in this post.

The Best Magento Extensions 2016 Continue Reading

DIY SEO: Google PageRank

- E-Commerce, Magento 2, Magento tips & tricks

DIY SEO: Magento Google PageRank Guide

It is hard to imagine how much e-commerce depends on search engine rankings nowadays. Numerous websites continuously compete against each other for the right to get to the top positions in Google search results with the ultimate aim of driving more traffic and attracting more potential customers. It is widely known that the most proven way to get good rankings is through creating high-end content which is likely to be relevant to other websites and users. Being relevant to people equals being relevant to search engines – this is the concept underlying Google’s famous link analysis algorithm that has been successfully used for years to rank websites effectively based on their potential importance to internet users. So, this is our extensive guide on everything that concerns Google PageRank, its main features, SEO implementation methods, and many more. And as you might have guessed, the guide is fully compatible with Magento! Continue Reading

DIY SEO: Google Analytics 360

- E-Commerce, Magento 2, Magento tips & tricks

MAgento Google Analytics 360 DIY SEO Guide

On the 15th of March, Google announced the launch of Google Analytics 360 Suite – a full-fledged set of marketing analytics tools aimed specifically at large businesses and corporations. The major idea behind this project is to help marketers and analysts to better understand consumer’s behavior and thus allow companies to get the best from their brand. Particularly, Google Analytics 360 Suite is what previous versions of Google Analytics lacked in terms of efficient performance: specialized testing platform, multiple integration features, better data management, improved collaborative potential, and adequate marketing channels evaluation. Containing six innovative and modified analytics products, Google Analytics 360 Suite is expected to become the most powerful E-Commerce tool of the year. And you can easily streamline the power of Magento Google Analytics 360 integration. We hope to update this DIY SEO post with appropriate information in the nearest future, but now let’s describe the new platform. Continue Reading