"E-Commerce"

DIY SEO: Local SEO Guide (Magento Tips Included)

- E-Commerce

DIY SEO: Magento local SEO guide

You’ve heard for many times already about the crucial importance of content in any type of SEO campaign. You’ve heard about the power of keywords that make it possible to significantly improve your website ranking. What you could’ve missed, however, is that in 2014, Google released the update for its local search algorithm, also known as Pigeon, which was aimed to provide a better visibility of local listings in Google’s search results. This event had a massive influence on the entire E-Commerce community: some businesses experienced a certain decrease in their rankings, while others suddenly got to the top positions in the search results list. After location and distance became prioritized by Google’s search engine algorithm, there was a slight shift in search engine marketing that made local content the primary SEO aim for both large and small E-Commerce businesses. That’s when local SEO comes into focus. Note that that the following material can be used as a Magento local SEO guide.  Continue Reading

Amasty Order Manager Toolkit for Magento

Amasty Order Manager Toolkit Magento Extension

Unfortunately, the default order processing in Magento consists of various time-consuming operations. Thus, you should spend a lot of time and effort managing your orders. If you no longer want to waste time, give Order Manager Toolkit a try. This Amasty extension provides convenient tools for fast and efficient order processing, displays all the necessary order info, adds an extended order grid, supports bulk actions, as well as and adds the ability to attach order related files to orders.

The best must have Magento extensions 2016

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Magento Email Marketing Pack by AheadWorks

AheadWorks Email Marketing Pack Magento Extension

If you are interested in improving the default email marketing functionality of Magento, but do not want to spend time on comparing all available extensions, pay attention to Magento Email Marketing Pack by AheadWorks. With this module, you will not only avoid the hell of choosing among multiple available options but also save $160. Specialists from AheadWorks have developed 3 useful tools that will revamp the way you run your email marketing campaigns and you can get them as a single suite.

The best must have Magento extensions 2016

Best Magento Newsletter Extensions And Email Marketing Services Continue Reading

Advanced Measurement System For Magento (Best Extensions)

product units Magento extensions

Unfortunately, default Magento offers a limited measurement system, so if you are going to sell products in custom units, such as square meters or predefined batches, or already sell them in your brick-and-mortar store you won’t be able to implement the same approach on an ecommerce website. But we know how to help you, because there is always a good opportunity to get an advanced measurement system for Magento with the help of extensions. In addition to new measuring units, you will get useful calculators, enhanced product options, and other features that essentially improve user experience. If that sounds quite intriguing, we’ve propose you to examine the most robust product units Magento extensions gathered in this post.

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DIY SEO: Google PageRank

DIY SEO: Magento Google PageRank Guide

It is hard to imagine how much e-commerce depends on search engine rankings nowadays. Numerous websites continuously compete against each other for the right to get to the top positions in Google search results with the ultimate aim of driving more traffic and attracting more potential customers. It is widely known that the most proven way to get good rankings is through creating high-end content which is likely to be relevant to other websites and users. Being relevant to people equals being relevant to search engines – this is the concept underlying Google’s famous link analysis algorithm that has been successfully used for years to rank websites effectively based on their potential importance to internet users. So, this is our extensive guide on everything that concerns Google PageRank, its main features, SEO implementation methods, and many more. And as you might have guessed, the guide is fully compatible with Magento! Continue Reading

DIY SEO: Google Analytics 360

MAgento Google Analytics 360 DIY SEO Guide

On the 15th of March, Google announced the launch of Google Analytics 360 Suite – a full-fledged set of marketing analytics tools aimed specifically at large businesses and corporations. The major idea behind this project is to help marketers and analysts to better understand consumer’s behavior and thus allow companies to get the best from their brand. Particularly, Google Analytics 360 Suite is what previous versions of Google Analytics lacked in terms of efficient performance: specialized testing platform, multiple integration features, better data management, improved collaborative potential, and adequate marketing channels evaluation. Containing six innovative and modified analytics products, Google Analytics 360 Suite is expected to become the most powerful E-Commerce tool of the year. And you can easily streamline the power of Magento Google Analytics 360 integration. We hope to update this DIY SEO post with appropriate information in the nearest future, but now let’s describe the new platform. Continue Reading

DIY SEO: 301 Redirect E-Commerce SEO Guide

Magento 301 Redirect Ecommerce DIY SEO Guide

There are many reasons why you might need to use redirection for your E-Commerce website. Let’s assume that you decided to move your store to a new domain, but you are afraid that you might lose your traffic and your hardly acquired search engine ranks. Or, you could have several URL’s allowing users to reach your website in various ways, like, for instance, http://website.com/home, http://website.com, http://home.website.com. In this case, you might want to become more selective and choose one to be your primary URL. Or, you could have several websites which you might want to merge into one comprehensive website and you could need to find a way to safely redirect your old links to different URLs. All these issues can be easily solved by using one of the most proven SEO tactics that is still actively adopted by numerous E-Commerce businesses, and it’s called 301 redirect. We included everything you need to know about 301 redirect and its SEO profits in our ultimate guide. Please note that the following DIY SEO guide is aimed at various E-Commerce platforms, so you can easily leverage the power of the Magento 301 redirect by reading the following information.

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Magento Unconference 2016 – The Most Unique Magento Event

Mage Unconference

Magento Unconference took place in Berlin during March 12 – 13. A key person behind Firebear, Victor, was there, and we’d like to share his thoughts below. Victor took part  in many Magento conferences, but this one impressed him most of all. “It was the most amazing Magento community event i’ve ever saw, so I want to share my recent impressions and details about MageUC16.” Continue Reading