Responsive design is a special approach to web design aimed at crafting sites to provide an optimal viewing experience for mobile devices. Responsive web design provides easy reading and navigation, and reduces resizing, panning and scrolling to minimum.
The technology relies on proportion-based grids with page element sizing in percentages, flexible images sized in relative units, and CSS3 media queries, which allow the page to use CSS style rules, based on characteristics of every single device. But why is Responsive design so important for e-commerce?
Recommender or recommendationsystems form a subclass of information filtering systems. Their main purpose is to produce lists of recommendations for individual users. There are two methods used at the heart of the process: collaborative and content-based filtering. The first one relies on user’s past behavior and similar decisions made by other customers. The second one uses a series of discrete characteristics of an item in order to create a list of additional items with similar properties. Both approaches are often combined to create more complex system. Thanks to personal recommendation services and engines, e-commerce is now based on individual approach to every customer: products are marketed to individuals based on their unique needs.
Ajax is a group of web development techniques designed to create asynchronous web applications. By using Ajax, web apps can exchange data with a server in the background. Ajax can work in combination with CSS and HTML to mark up and style information.
Ajax is widely used in Magento. There are different Ajax extensions for login, cart, catalog, navigation and other components of e-commerce store.
Incorporate the concept of daily deals with one of the extensions mentioned in this post. Their functionality is extremely helpful in increasing the sales of your e-commerce store. By enabling daily deals, you make your Magento site more interactive: you can set multiple deals everyday and use discounts to turn your visitors into customers
Get your customers involved into the marketing process by adding the advanced discount system to your Magento store. Create different rules and motivate your visitors to perform certain actions by installing one or several Magento extensions for extended discounts and promotion rules. Enhance your e-commerce business with reliable tools and toolsets.
Facebook, Twitter, Google+, and hundreds of other social networking services flooded the web over the past decade. As a result, some of them have become the integral part of your customers’ lives. This means, that you have a great opportunity to promote your e-commerce store over this social networks, by providing your customers with high quality sharing tools.To acheave this goal, you just need a correct social media integration Magento extension, and in this post you will find only the best solutions.
CDN (content distribution network or content delivery network) is a system of servers, which includes multiple data centers worldwide and across the Internet. Its main goal is to provide content to end-users with high performance and availability. Different CDNs play a significant role in a modern online content delivery. They work with web objects, such as text, scripts and graphics, store different downloadable content, such as media files, documents and software. CDNs also provide faster access to applications, live and on-demand streaming media, and social networks.
Point of sale (POS) is a place of retail transaction completion. At this point, a customer makes a payment for goods or services. In its turn, the retailer provides customers with different options to make a payment. Modern e-commerce POS systems bridge the gap between online and offline retail. They deliver synchronization between brick-and-mortar and online stores. You also get an out-of-the-box credit card processing and a detailed reporting. Thus, top Magento POS systems let you manage all aspects of your business with ease from a single dashboard. There are a lot of different Magento POS extensions designed to bring full featured POS functionality to e-commerce businesses. The best tools are described below. Also check Magento 2 Point of Sale (POS) extensions.
If you use one of Full Page Cache Extensions, then it’s extremely necessary to add a Magento Cache Warmer / Crawler to your e-commerce store. Such extension will crawl your site to ensure that all the pages provide the fastest load time. Warmers and Crawlers also refresh old cached pages. As a result, your visitors get the most relevant content and the fastest speed. This type of Magento extensions often relies on special techniques designed to reduce bandwidth and CPU usage.
Cache Warmers / Crawlers are also used to improve cache hit rate of a website – the ratio of cached and uncached requests. Sites with the higher hit rate are always faster (combined with a fast cache solution, of course). The Full Page Cache Crawlers / Warmers solve this by pre-caching uncached site pages. As a result you get more cached and less uncached requests, which increases the cache hit rate.
Chances are, the conversion rate of your e-commerce store is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of Conversion Rate Optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.