In the following post, we describe the most reliable and straightforward way of Magento 2 Google Shopping integration. There are lots of various tools designed to achieve this goal, but they have many drawbacks (which are described below in general). By analyzing all these extensions with their bottlenecks, we figured out the Magento ecosystem lacks an easy to use solution that improves the integration and adds all the necessary features and functionality the community needs. Thus, the idea to create a seamless two-way Magento 2 Google Shopping synchronization was born. To avoid the development of a highly specific plugin, we’ve decided to add the desired functionality to our Improved Import & Export Magento 2 extensions, which now provides the ability to create advanced feeds. Continue Reading