"email"

Email remains one of the most effective ways to communicate with customers, whether you’re sending order updates, marketing campaigns, or personalized responses. If you’re running an e-commerce store, knowing how to email customers on Shopify can boost engagement, improve customer retention, and drive more sales.

But here’s the catch — Shopify admin not only provides a built-in interface for sending individual emails but also offers Shopify Email for marketing purposes. Plus, multiple third-party apps are available for automating emails and segmenting customers.

In this guide, we’ll walk you through how to send emails to customers on Shopify, covering:

• One-on-one customer communication (e.g., responding to inquiries, sending order details).
• Bulk emails to all customers (for promotions, newsletters, or announcements).
• Automated emails (abandoned cart recovery, order confirmations, and shipping updates).
• Best practices to ensure your emails reach inboxes and comply with email marketing laws.

Whether you’re looking for a way to send a quick follow-up email to an individual customer or launch a mass email campaign to your entire customer base, this guide has got you covered. Continue Reading