"customer experience"

Adobe Customer Journey Analytics: Revolutionizing E-commerce

March 27, 2023 - Adobe, Experience Cloud

adobe Customer Journey Analytics

In today’s fast-paced digital world, businesses have to build a strong online presence to survive. It is no longer a competitive advantage. It is a matter of existence. And the ability to understand your customer’s journey is among the key components of a successful online enterprise. So, how to comprehend your buyers? Numerous solutions all over the Internet let you explore and analyze your audience. For instance, Adobe Experience Cloud, in general, and its Customer Journey Analytics, in particular, can help you gain valuable insights into your customer’s behavior, preferences, and needs. In this article, we will explore what Adobe Customer Journey Analytics is and how it can help you enhance your e-commerce business. Continue Reading

Best Apps and Extensions for Shopware 6: Shopping Experience Optimization Tools

October 1, 2022 - E-Commerce, Shopware

Extensions and applications are the modern base for conducting business online. The main goal of these add-ons is to make it easier for you to set up and run your store by automating tedious tasks. Your online firm won’t be able to launch many new services or products without it. Because of this, websites like Magento, Shopify, and others have their own App Stores. In this essay, we’ll examine the best 20 Shopware Store solutions for enhancing the shopping experience. Each and every extension we look at works with Shopware 6. Additionally, you will comprehend why and how to improve the buying experience for your store. Following reading this essay, you will also be in a position to make your own decisions regarding which real-world application you will use going ahead. You can find more apps in our article: Must Have Apps for Shopware 6. Let’s start.

The Best self-hosted E-Commerce platforms review (Magento, PrestaShop, Zen Cart, WooCommerce, OpenCart, CS-Cart, osCommerce, Spree Commerce, Sellvana)

December 23, 2015 - E-Commerce

In this post we gathered information about the most popular self-hosted e-commerce platforms. Magento, PrestaShop, Zen Cart, and other solutions are described in the article. We tried to show their major features, as well as positive and negative aspects.

Beacons – Tiny Devices with Huge Potential

September 1, 2015 - E-Commerce

Since nowadays the world technology process finds itself in an impressively rapid development pace, the life of people is becoming easier and more convenient. Therefore, we found it crucial to touch upon a recent technological advancement called Beacons. Continue Reading

Top Helpdesk Services and Tools

June 18, 2015 - E-Commerce

Helpdesk services and tools form a group of resources designed to provide customers with a support related to products or services offered by a certain company. Such services are usually aimed at all possible kinds of troubleshooting, but it is not mandatory. For example, helpdesk software can be used for providing customers with information about certain goods or services. As you might have guessed, helpdesk services have a huge influence on overall customer experience, that’s why successful ecommerce is impossible without them. In the following post, we’ve reviewed the best existing solution, so there should be one suitable for your business. Continue Reading

How To Become A Successful E-Commerce Merchant

June 1, 2015 - E-Commerce

By 2017, e-commerce is going to pass the milestone of $400 billion in sales in the United States only. The industry is rapidly growing worldwide, so everyone can participate in the competition. E-commerce seems like such a simple money source at first glance, but actually it is much more complicated. There are tons of important nuances which separate online merchant from success. In this ecommerce startup guide, we offer a complete compilation of key advices, which will help you enter the new business level with your online store. The article include tips for both B2C and B2B businesses. There is also a checklist, which shows the readiness of ecommerce website. Last but not least are success stories related to different platforms. Let’s start the journey. Continue Reading

Business-to-Business (B2B) E-Commerce in 2015

March 13, 2015 - E-Commerce

everything about B2B e-commerce

Business-to-business is a complex of commerce transactions which occur between companies. The most common examples of B2B relations are transactions between manufacturers and wholesalers, wholesalers and retailers. The overall volume of business-to-business transactions surpasses the volume of B2C transactions, because a typical supply chain consists of many B2B transactions and only one B2C transaction. For instance, a smartphone manufacturer buys processors, modems, camera modules, and other necessary components to produce the mobile device. The number of transactions can range from few to dozens. But there is alway one final transaction – a finished smartphone is sold to the consumer.

Another area of B2B relations is communication and collaboration. Many B2C companies relies on social media to interact with their consumers, but social tools are also effective in business-to-business relations. In this situation B2B social media marketing takes place.

What is B2B marketing? What are the nuances of B2B e-commerce? What are B2B e-commerce trends? We will try to answer these and others questions in this post. Continue Reading

Catalog price rules core bug in Magento CE 1.9.1 and EE 1.14.1.0 (Array to string conversion error and incorrect price rules behaviour)

February 7, 2015 - Fire development, Magento tips & tricks

magento-catalog-price-rules-bug Short summary of the problem – if you have Magento catalog price rules with multiple select attributes in conditions or ONE OF price rules conditions with comma separated values – on latest Magento versions – you can have Array to string conversion error during you apply rules or incorrect rules behavior.

In this post we provide explanation and information about how to fix this Magento core bug what exists on latest Magento Community Edition 1.9.1 and Enterprise Edition 1.14.1.0 (confirmed on this versions by a lot of manualtests described below, we also know that on Magento CE 1.7 everything works fine and according to StackExchange issue can exist on all versions CE 1.8.x – 1.9.x). Issues are already reported on Magento bug tracker, but no any official patches are confirmed. Fixes provided below have been created in urgent matter for the significant Magento upgraded from 1.7 to 1.9.1. The update includes about 100 different price rules and 20000 products, fixes were tested and used on production but we can not guarantee that our core patches resolve issue complete. Keep in mind, that all code is provided without any guarantees and you can use it on your own responsibility. In a case when something went wrong, we can’t be blamed. We hope to get official patches for Community and Enterprise editions from Magento team as soon as possible!

Improved Configurable Product – innovative way to work with configurable products in Magento!

February 4, 2015 - Our extensions

We are happy to announce a massive update for our Improved Configurable Product Magento 1.x extension – the first extension which changes the way how configurable products work in Magento. Every new feature of the module has been requested by our customers and is based on a deep analysis of a modern E-Commerce market including SEO and various advertising strategies.

Download / Buy Improved Configurable Product Magento Extension

Download / Buy Improved Configurable Product Magento 2 Extension
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The Best Alternative MySQL Database Engines For Magento – Percona, Mariadb

January 18, 2015 - Magento tips & tricks

You can always move out of MySQL. At least, there are 2 alternatives: MariaDB and Percona. MariaDB is a fork of the MySQL developed by the community under the GNU GPL from the original creators of MySQL. The intents of MariaDB include maintaining high compatibility with MySQL, ensuring a “drop-in” replacement capability with library binary equivalency and matching with MySQL commands and APIs. Percona Server is another MySQL alternative which if free and open source. It offers high scalability, improved performance, useful features, and all the necessary instrumentations. In addition, Percona relies on self-tuning algorithms and supports high-performance hardware. In this post, we gathered all the information necessary to understand whether you should stay with MySQL or move to alternative solutions, such as MariaDB and Percona.

mysql-alternative-magento-data-base