Improved Configurable Product

Improved Configurable Product - absolute innovative way to work with configurable products in Magento!

We collect experience from dozens of Magento shop owners and buyers to provide better and most effective tools for selling online! Now you can get full power of configurable products in Magento - point your customers to exactly selected option of a product, it makes a purchase much easier and reduces the steps before adding a product to cart. Create unlimited combinations of products with unique content and automatically generated URLs for better SEO and get more free organic traffic from Google.

Excl. 19% Tax
Made in Germany
30 days money back
6 months support after purchase
0$/mo no subscriptions
100% open code
2.4.6 compatibility
FREE installation
easy composer installation
Improved Import PWA Ready
PHP 8.2 compatible
  • Lifetime license! No SAAS, no recurring payments
  • Six months of technical support and updates included
  • FREE installation and consultancy service included!
  • Contact Us if you have questions or custom requests!

Impressum | End User License Agreement


Extension compatible with all recent versions of Magento 2.4.5 Open Source (Community), Adobe Commerce (Enterprise), Cloud Edition include B2B & Omnichannel!

NOTE: Magento 2 versions 2.1, 2.2, and 2.3 no longer receive updates by Adobe Magento

Extension works on hundreds live Magento 2 stores worldwide!

Firebear Import customer Canon Global
Firebear Import customer Acer
Firebear Import customer TeamViewer
Firebear Import customer Ironman
Firebear Import customer Wacom
Firebear Import customer Citizen
Firebear Import customer Monin
Firebear Import customer Fossil
Firebear Import customer Helzberg Diamonds
Firebear Import customer Hanes
Firebear Import customer Medline
Firebear Import customer Merino&Co
Firebear Import customer Roeckl

Extension overview

  • Tier pricing for simple products with on the fly (Ajax) price update

Now, tier prices can be configured for each associated simple product, so the final price is calculated on the fly without page reload, which provides your customers with the ability to see final product prices before they add something to cart. This feature significantly decreases both bounce rate and cart abandonment rate compared to situations when customers see final product prices only on a cart page.

  • On the fly URL change for selected options

If customer changes options on a configurable product page, URL in browser is automatically changed to a direct link for the selected product configuration. It is extremely useful when customer wants to save selected product configuration for future processing. As for merchants, they get a simplified usage of individual options presets instead of copying URLs from admin for every simple product. It is only necessary to visit a configurable product page and collect all required option URLs for future usage in promotions, AdWords, or other marketing procedures, such as sending them straight to customers for further purchases!

  • Full support for the color swatch feature

Magento 1.9 offers the amazing native color swatches feature out-of-the-box which allows admins to add visual color indications for various options. Therefore, we’ve decided to include the support for this feature into Improved Configurable Product. As a result, pre-select and all other extension features work great with color swatches.

  • Default options for configurable product

Each simple product assigned to a configurable product product can be set as a default option, which will be pre-selected when customer visits the appropriate configurable product page via its default URL.


  • Pre-selected / pre-set options for configurable product

Customer spends a lot of time on selecting product options and variations, no more time spending on it! Adding a product without options to cart takes much less time than with options. When you have more than one product option - bounce rate grows up to 25%, you want to provide more options for customers but instead of that you just lose your sales! With Improved Configurable Product, your products with dozens of options can be added to cart with just one click! It’s incredibly useful for mobile e-commerce, as instead of scrolling down the page and selecting product options on a small screen, you'll be provided with already desired options, so that you could simply add the product to cart with one click.

  • Unique URL and page for each configurable product option when you can add unique content is an incredible innovative SEO improvement for the Magento core

Now you can start automatically effective link building strategy for your Magento shop with standard configurable products. Each associated simple product has its own unique URL and we use it to load configurable product with the pre-selected option according to the link. Each simple product / option can have its own unique description and can be displayed on category page, no more “Not visible individually” option. Another case - make simple products / options visible only for Google and your catalog search. Or if you don’t want all this benefits and you are not able to provide unique description for each option - simple product URL still can be used for target customers to pre-selected / pre-set options.

  • Dynamically change product descriptions , title and image according to selected options after customer change selection.
  • No java script on page load, only after page is completely loaded for switch options. This means that search engines get a unique page for each your option / product.
  • Works based on default Magento configurable products, don't require any changes if your products already exist - just make it visible for Search or Catalog and create a unique description for each option.
  • Visibility – “Search only” for Google and internal Magento search - don’t confuse customers with lot of same products on category page but get power of pre-select options for internal catalog search and Google SEO.
  • No redirects - to release preselected options we don’t use redirects from associated simple product to configurable. Instead of that we modify Magento routing and load same configurable product with different pre-select for each simple product URL.
  • No URL parameters - instead of hashed and GET requests you get automatical unique URL for each simple product / option, this URL also can be customised and changed for you needs.
  • Various combinations of configurable product options pre-set with unique URL.
  • Customer visit ready for one click buy product page with pre-selected options, store get better sales conversion.
  • Perfect solution for AdWords targeting to pre-selected configurable product options.
  • Endless product combinations easy to create and sell.
  • Extremely useful for managing and selling configurable products with many options.
  • Reduce steps to add to cart- after visit product page even with dozens of options you customers can buy it with one click.
  • Demonstrate to your customers all possible product combinations.
  • Full HTML 5 support, works well and tested with most popular premium Magento templates (pre configured options for Ultimo premium theme).
  • All changes and improvements have been done according to the best Magento coding practices.
  • Each page with pre-select options and unique URL can be cached with default Magento caching and also Full page cache (tested and works well with the best Magento full page cache extension - Lesti::FPC), less dynamical content and ajax, faster page load with more sales!

IMPORTANT NOTICES: Before start using the extension, make sure you are able to provide at least one unique sentence for EACH variation / option description of you configurable product - this is not a huge work what should be done once but allows you to move your store SEO to true next level!

Read more reviews at

Reviews (5)

Write a Review
January 29, 2018
Words can't describe how amazing the service is!

The extension didn't quite work the way it should with my bespoke Magento website. However, Fire Bear Studio team were more than happy to go above and beyond to ensure that they could get it working for me.

Such a great extension and I can't wait to start using it to its full potential!
Best Support & Extension!
July 13, 2017
Brilliant extension . Easy to install and use.
Best thing is that support team is very supportive. They gave quick response.
Well Built Product
December 22, 2015
This product is brilliant, i couldnt find another one that offered the same level of features. Developer was brilliant and helpful when we had a conflict of extensions.
Would highly recommend
Great Support
December 22, 2015
Extension was easy to install, but we had a small issue with compatibility with configurable swatches. Their tech support was very fast to respond and advise.
Brilliant Extension!
December 22, 2015
This is one of the most beneficial extensions we have installed on our site because we have a lot of configurable products.
Very simple to install via FTP. Unfortunately we had a problem with the extension functionality to start with but the developers at Firebear were extremely helpful and they managed to detect a conflicting old extension that we had no use for anymore. They kept in contact the whole time and I was very impressed with their quick service and free email support.
Highly recommended extension as it does exactly what it says on the tin!

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