"customer experience"

Top E-Commerce Platforms (cloud E-Commerce services, not self-hosted solutions)

- E-Commerce

In this post you will find all the necessary information about the most popular e-commerce platforms. BigCommerce, Shopify, Squarespace, Corecommerce, Volusion, AmeriCommerce, 3dcart, Bigcartel and Lemonstand are among described solutions. Remember, that all of them have their unique features and options. Some platforms offer much wider possibilities, but in a case with small businesses they are unnecessary.

ecommerce-services

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A/B Testing for Magento

 A/B testing is a randomized experiment with A and B variants, which are the control and the treatment in the testing. Variant A (the control) is the currently used version, while Variant B (the treatment) is modified. The goal of Magento A/B testing is to identify changes to an online store that increase an outcome of interest. More and more e-commerce merchants use A/B testing to get the most out of their traffic and improve sales. You can use it to test almost everything in your e-commerce business.

ab testing magento

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Soldsie – social selling on Facebook and Instagram for Magento

During last few years, Soldsie has gained the status of the most successful social selling platform and now it is opened to the integration with Magento. Social selling is a relatively new trend in e-commerce. It consists of 2 major components: 1) a retailer posts a product image along with it’s price and other useful information on a social network and 2) offers an easy way to make a purchase. The social shopping experience of Soldsie begins when a retailer posts a product photo along with all the data necessary for every customer (price; availability) on Facebook or Instagram. Shoppers then leave the world “sold” under this photo and continue browsing. When a shopper is ready to check out, the commented item is in the shopping cart ready for the purchase, and the post with this item still exists and gains new purchases.

magento sell on facebook and instagramm

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Best Magento extensions for building Magento based multi vendor marketplace

Being the primary type of multichannel e-commerce, online marketplaces form a special type of e-commerce sites with product and inventory information provided by multiple third parties and transactions processed by the marketplace operators. The operator can also be a vendor, like Amazon, for example. The good news is that you can turn your Magento store into an online marketplace with ease. In this post, we will tell you how to do this.

First of all you will need a Magento store. The second important condition is the correct extension, suite, module or tool. We will focus on the four solutions: uMarketplace Suite, apptha MarketPlace, Magento Marketplace Multi Vendor Module and Multi Vendor Marketplace Magento Extension.

multi vendor marketplace Magento Extensions

Multi Vendor Marketplace Magento 2 Extensions

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Magento vs OpenCart vs Prestashop

- E-Commerce

magento vs prestashop vs opencartPrestaShop is a free and open source solution for e-commerce stores. Among its supported payment gateways are DirecPay, Authorize.Net, Google Checkout, Skrill and, of course, PayPal. The system contains over 250 features and more than 1000 add-ons for different areas of activity. The main features of PrestaShop are:

  • unlimited product inventory management

  • multi-store management

  • fully customizable templates

  • promotion rules

  • layered navigation

  • unlimited currencies

  • reporting and analytics Continue Reading

Magento vs Shopify

- E-Commerce

Shopify has been in business since 2006. During last 8 years company gathered about 50 thousand online retailers. Shopify has proprietary code, which is available only among company’s developers. Magento exists since 2008, but in 2011 it was purchased by Ebay. Unlike Shopify –  Magento is open source.

magento vs shopify 2014

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Gamification in Magento

- E-Commerce

Gamification is a new trend with the long history. The role of games in teaching children was always very important, but the term “gamification” first appeared only in 2002. It means the use of game mechanics, design techniques, and other attributes in non-game environment in order to drive game-like player behavior. Besides mechanics and design techniques, the other game attributes are: gaming psychology, social activities, scripts and storytelling, and other aspects of games. In their turn, social activities consist of titles, leaderboards, public statuses, and other similar stuff. The term “non-game environment” includes customer engagement, work, e-commerce,  volunteerism, education, fitness and health, community participation, etc. In its turn “game-like player behavior” implies such things as competition, interaction, engagement, learning, addiction, collaboration, awareness, etc.

magento gamification

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