To sell effectively one must learn to predict and analyze. What are people looking for at my store? How can I make their search fruitful? At what point do the results become satisfying?
The answers to the questions lie within everyone’s reach — run through some behavior statistics and create the most relevant offers for your audience. And your Magento website is ready to help. By default, it offers lots of marketing tools that can dramatically improve sales. Today, we are going to discuss Magento 2 related products. Of course, it is impossible to talk about them without entering the territory of Magento 2 upsell products. And to complete the picture, we also shed light on Magento 2 cross-sell products. These are the very tools that can help you follow your customers’ needs, providing them with extended offers.
In this guide, we explain how to enrich a customer experience by using related items. You will find out what Magento related products are. Next, we define Magento upsells. And, of course, you will learn what Magento cross-sell items are and what makes them unique in comparison to other relation types.
You will learn how to use all these marketing tools. We explain how to associate particular products with related products, upsells, and cross-sells in Magento 2. The article sheds light on assigning them to product and cart pages.
Next, we describe the corresponding import and export processes. You will learn what attributes to add to a CSV table to import Magento 2 related products, upsells, and cross-sells in a single file. We quickly go through the native Magento 2 import and then focus on the extended procedure that Involves the Improved Import & Export extension.
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