Magento 2 Cross-Sell Products Guide: Manual Setup, Bulk Import & Cart Optimization Tips
Magento 2 cross-sell products are one of the most effective tools for increasing impulse purchases and boosting revenue right at the checkout stage. By showcasing small, tempting add-ons in the shopping cart — like batteries for a gadget or gift wrapping for a present — you can nudge customers to add more to their order without disrupting the buying journey.
In this guide, we focus exclusively on cross-sell products in Magento 2 — what they are, where they appear, and how to configure them for maximum impact. You’ll learn how to set them up manually in the admin, import them in bulk using CSV files, and automate the process with the Improved Import & Export extension.
We’ll also cover key formatting tips, common mistakes to avoid, and how to use Magento cross-sell relationships to improve conversion rates and average order value. Whether you’re just getting started or looking to streamline large-scale updates, this guide has everything you need to make cross-sell products in Magento 2 work for your business.