If your business requires accepting credit cards, and we know that every ecommerce store does that, it must be in compliance with payment card industry (PCI) standards. Why is it necessary? In the post below, I provide answer to this question, as well as describe how to maintain PCI compliance for your Magento website.
Adjusting your website for a blog is useful due to several reasons. Firstly, you make it possible for your customers to not only buy but also discover something new on your store. This creates additional reason to visit the website more often. Secondly, you convert your website into a well-formed source of information, which makes you even more reliable for search engines. Finally, if you share interesting information with your customers, you will definitely improve your conversion rates and increase the level of your audience loyalty.
If you’re not sure what a conversion is, here is a short explanation. In fact, any action users can perform on your website eventually becomes an element of a potential conversion rate; the main aim of every retailer is to make them want to do this action. The more you encourage your visitors to interact with your website, the greater conversion rates you have. In other words, conversion is a ratio of those visitors that can be transformed into leads or customers to the total amount of visitors on your website.
Accordingly, Conversion Rate Optimization is a number of special techniques that retailers can use to increase their conversion rates. These techniques often include utilization of various analyzing tools, performing specialized tests, and cooperating with expert conversion optimization services that could help you to better understand which elements of your website need to be improved to help you reach your aims.
Last year saw a more increased use of various conversion optimization techniques among e-commerce merchants trying to improve their performance on the global market. This year shows that most of them proved to have gained success in their strategies. But you should admit that even if a current technique brought you to increased conversion rates today, the same might not happen tomorrow, as consumers never seize to seek for fresher and newer things. Thus, it is necessary to keep on moving your website in the direction of dynamic adjustment to up-to-date needs of your customers.
Here you will have a useful insight into which conversion optimization techniques are considered to be the most effective for e-commerce industry these days and get acquainted with the powerful tools and services for analyzing, managing, and improving your conversion rates. Continue Reading
With a constant growth of information on the Internet, it becomes harder to sort it out by various features. So, for example, if you find a picture of a nice pair of shoes and you decide to look for more like that one, it will take you a lot of time, because you have no specific attributes for a search except for its shape and color. Today the problem seems to be solved thanks to a widespread use of so-called tags which play the role of peculiar labels that can be attributed to any online content. The main advantage of tags lies in their ability to specify the category of the content so that one could easily understand its origin, characteristics, and the reason of publishing. Continue Reading
There is one annoying problem in Magento – the url rewrite indexer creates tons of unnecessary custom rewrites for products with duplicate url_keys. This happens during every indexer run. As a result, the size of the core_url_rewrite table grows to enormous sizes. Please note that the problem is typical for Magento 1.7 – 1.9 and its above versions. Below, I will explain how to fix this bug with the help of our patch. But first of all let’s start with one real world example. Continue Reading
The Internet is full of different analytics and reporting solutions aimed at all possible platforms including Magento. Both third-party marketplaces and Magento Connect offer all sorts of reporting extensions and analytics tools. But why do we pay attention to them?
Unfortunately, the default Magento reporting system is not robust enough to optimize your ecommerce business. At the same time, such free tools as Google Analytics don’t work with information related to sales, purchases, and conversions. That’s why we recommend you to enhance your business with the help of additional Magento extensions, plugins, and modules, or even standalone platforms. The best solutions for extended analytics and reporting are described below. Continue Reading
Google offers lots of services designed to make your ecommerce website better. Google Merchant Center, WebMaster, Analytics, AdWords, and Trusted Shops are five major tools on your way to success. Of course, you can still run your business without this services, but there are no any reasons to do so. All the aforementioned tools enhance your online entrepreneurship with lots of new opportunities. Moreover, you can easily integrate them with the existing Magento shop – just check the detailed guide below. Continue Reading
BitCoin system is gradually making its way into the world of E-Commerce recruiting more and more merchants all over the world for using its digital currency. Some e-commerce websites already accept bitcoins as a payment for goods and services and admit that dealing with decentralized digital money has much more benefits if compared to standard payment methods. Although there is a limited amount of bitcoins (about 12,3 million units) and the currency stability and acceptance depends on this amount, BitCoin is likely to become mainstream due to the increased use by consumers. This is a great opportunity for e-commerce merchants to adapt new payment technologies for boosting their performance on the market. Here you’ll find out more about BitCoin and its exclusive currency and investigate how to successfully integrate your e-commerce website into bitcoin payment technology with the help of useful bitcoin payment processors. Continue Reading
Magento extension development is not for everyone, but regardless of coding experience everyone can utilize the end product of this complicated process. It’s just important to know how to install Magento extension right. The below guide contains universal instructions for a seamless installation of any Magento extension. We’ve described 5 types of installation: via Magento Connect, FTP, SSH, Modman, and Composer.
We all know, that taking any website live is a very stressful and responsible task, especially if it is a Magento e-commerce store. Your website should go live as soon as possible, at the same time there are lots of important steps, you can easily forget about. If you don’t want to miss something, check the following Magento guide – you will find the complete list of important pre-launch actions. Continue Reading
