Magento 2 Commerce provides a feature that allows you to display content and promotions to specific customers more precisely. Meet Magento 2 customer segments! This tool leverages such properties as customer address, order history, shopping cart contents, and others to optimize the way you interact with store visitors. You can use targeted segments to implement various marketing initiatives, including shopping cart price rules and banners. Besides, Magento 2 provides the ability to generate corresponding reports. In the following article, we shed light on how the appropriate Magento 2 section looks and what you can do there.Continue Reading
We are proud to announce our partnership with Mage2Go. This platform lets you get a fully-fledged Magento 2 store with all functionalities for a low monthly fee. As a store owner, you can configure and customize it yourself. Alternatively, the company specialists can do it for a one-time setup fee. You can choose several optional support packages. As for Firebear, we participate in the process with our module and its migration add-on to ensure your data is migrated with care to your new Magento 2 store.Continue Reading
We’ve already described the best newsletter extensions and email marketing services for both Magento 2 and 1, and now it’s time to pay closer attention to one of the most reliable follow up email solutions – Follow Up Email Extension for Magento 2 and 1 by Mirasvit. The tool is designed to increase conversion rate, drive more sales, and decrease cart abandonment. If you do not want to deal with the 68% of the average cart abandonment rate, give the Follow Up Email extension a try, and you will win back your potential buyers. This full-featured email marketing extension will help you keep all your marketing activities in a single user-friendly interface, with lots of intuitive features and options. Continue Reading
Magento has never been a robust B2B platform out of the box, but there was always an opportunity to get all missing features with the aid of third-party extensions. The same is about the latest version of the ecommerce platform. Despite Magento 2 offers essentially improved ecommerce capabilities, its B2B functionality still requires various enhancements to be implemented. That’s why we propose you to check the following B2B Magento 2 extensions.
Although Amasty is famous specifically for its B2C modules, the portfolio of the company includes some reliable B2B solutions as well. For instance, the Amasty Magento 2 Hide Price extension allows merchants to hide prices and Add to Cart button for particular customer groups. As a result, a store owner can implement a fully-featured B2B pricing policy. Also, you can motivate unregistered customers to create accounts. Below, we shed light on how the module looks and works from the perspective of both backend administrators and store visitors.
Magento 2 offers lots of features aimed not only at B2C merchants but also to their colleagues who work in the B2B segment. The platform provides the ability to manage shared catalogs with custom pricing on a per-company basis. A master product catalog and two types of shared catalogs with different pricing structures are under your disposal. Below, we explore what Magento 2 shared catalogs are and how to manage them. You can also find out how to import them below.Continue Reading
Out of the box, Magento 2 doesn’t provide sufficient tools specialized for building the B2B ecommerce business model. Today, we present you a complete solution designed for adding missing functionality to the default platform – B2B Ecommerce Suite by Amasty. By implementing the toolset offered by each module from the suite, you will be able to convert your online store into a fully-featured B2B sales platform. Below, we describe the opportunities provided by Amasty B2B Sales Toolkit in more detail.
Since throughput requests may cause significant server load in Magento 2, you may experience dramatic performance decrease. In the following post, we guide you through fixing the issue, optimizing the productivity of your e-commerce website. More useful tips are available here: Magento 2 Cookbook.Continue Reading
Below, you can find the final article dedicated to the Sales section of the Magento 2 backend. In this post, we describe the Transactions screen and provide tips on how to transfer its content. More Magento 2 admin elements are described in this article: In-Depth Magento 2 Exploration.Continue Reading
If you are operating your e-commerce business on the international level and have visitors coming to your store from various countries, it is crucial to provide them with the relevant currency and display website content in the appropriate language. Today, we are present you a vital tool that provides necessary localization settings – Mirasvit GeoIP Redirect for Magento 2. The extension automatically switches to a needed store view and language based on a customer’s location. This way, you improve the shopping experience of your website visitors and decrease the reasons causing cart abandonment. Below, we describe the functionality of the Magento 2 GeoIP store switcher module in more detail.