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"E-Commerce"

Amasty Cookie Consent Magento 2 Extension

- E-Commerce, Magento 2

In May 2011, the EU Cookie Directive was released concerning all websites operating in the EU countries or targeting customers within the European Union. The new law obliged website owners to provide visitors with the information on cookies policy and the possibility to accept or decline it. On May 25, 2018, another EU regulation came out in regards to GDPR compliance that introduced new personal data collection rules. EU directives impose lots of requirements on ecommerce businesses making it difficult to fully comply with the established data processing standards. Luckily, there are third-party extensions in the Magento ecosystem that help to implement new rules and meet the EU requirements.

Today, we present you a module by Amasty that provides merchants with a set of tools helping them comply with the cookies policy regulations – Cookie Consent for Magento 2. The extension allows merchants to easily set a GDPR compliant cookie policy for their stores. With the Magento 2 module, users can quickly add an appropriate notification bar to their website pages and inform store visitors about their cookies policy, as well as collect and process their consents.

Below, we describe the core features of the Amasty Cookie Consent extension for Magento 2. Continue Reading

How to Migrate from Wix to Magento 2 or Sync Data Between Them

Magento 2 Wix Migration

In the following post, we’d like to discuss the process of migration from Wix to Magento 2. The former is a free website builder that supports e-commerce features allowing its users to create online storefronts along with multiple other websites of all possible purposes. But multipurpose platforms never provide as broad functionality, as systems dedicated to a specific purpose. That’s why merchants, who started their e-commerce business with Wix, migrate from it to Magento 2. Wix lacks some advanced features, third-party extensions, scalability, and performance provided by the Magento ecosystem. Although it is an undoubtedly great platform for starting an e-commerce website, you will need to switch to something more powerful as your business grows. Below, we shed light on the Magento 2 Wix migration as well as provide a detailed guide on how to synchronize data between the two platforms. Let’s say a few more things about Wix and then compare it with Magento before going any further. Continue Reading

Coupon Link Magento 2 Extension by Web Solutions NYC

- E-Commerce, Magento 2

Possibility to apply discount coupons to reduce the price of purchased products on an online shop is one of the essential elements of an effective marketing strategy. Store owners can offer coupon codes to customers in various ways, e.g., during seasonal sales, for bundled products, only to loyal clients, etc. In any case, special deals add purchase incentives and increase average order value. Unfortunately, the default Magento 2 functionality related to discounts and promotion rules is limited. However, if you choose a reliable third-party module which offers necessary settings, you will be able to fully leverage advanced discounts functionality. Today, we are describing one of such tools – the Magento 2 Coupon Link extension by Web Solutions NYC.

The module enables Magento 2 merchants to create URLs with coupon codes that let customers apply discounts right in their shopping cart with one click on the link. Besides, the module can quickly generate multiple promo codes automatically in your Magento backend. By using coupon links in your marketing campaigns, you can drastically increase conversions, generate more traffic, and attract more customers to your web store. It makes the Magento 2 Coupon Link extension a beneficial tool for any ecommerce business.

Below, we have a closer look at the Magento 2 coupon link generator module’s functionality and backend interface.

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Advanced Content Manager for Magento 2

- E-Commerce, Magento 2

Ecommerce business is continuously evolving, creating tougher competition for merchants. For an online store owner, eye-catching design and diverse content of a website is a proven way to higher traffic and better search engine rankings. If a visitor can find engaging and useful information on a web store, it is more likely they will get interested in your products or services and make a purchase. This way, properly organized content management improves customer loyalty and increases conversion rates.

Today, we present you a solution that is built to reinforce your content marketing strategy – Advanced Content Manager for Magento 2 by Blackbird. ACM2 is a powerful CMS module that allows merchants to add various blocks with custom content to their websites and create a structured content layout. With the help of this Magento 2 module, you can create blogs, lookbooks, portfolio, testimonials, landing pages, and other content types in line with your marketing goals.

Below, we describe the functionality of the Advanced Content Manager extension in detail and explore its backend interface.

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Advanced Mega Menu Manager for Magento 2

- E-Commerce, Magento 2

Navigation through products and categories is a vital aspect of customer browsing experience on a web store. The default menu you can build with Magento 2 might be not the most convenient one when it comes to search for specific items. If you sell a wide variety of goods on your ecommerce site, we advise you to look into reliable third-party solutions that can help you organize navigation menus.

One of such solutions is Advanced Mega Menu Manager for Magento 2 by Blackbird, and we shed light on it in this post. The extension enables merchants to create custom mega menus with improved functionality and quickly add them to their website pages. The toolset provided by the Magento 2 module allows adding selected products, categories, static blocks, images, links, and other content to the navigation menu, thus making it more eye-catchy and informative. This way, you help your store visitors find what they are looking for so that they will be more likely to make a purchase.

Below, we explore the features of the Advanced Mega Menu Manager extension and show how to configure it in your Magento backoffice.

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ECOMMBITS – Your Guide Into E-Commerce World and Magento

- E-Commerce, Magento 2

Today, we’d like to introduce you to ECOMMBITS – a Spanish company specialized in e-commerce in general and Magento in particular. If you want a brand new digital storefront or the existing one needs improvements, you’ve come to the right place. Recently, we’ve become partners, so let’s take a look at some key aspects of ECOMMBITS and figure out why to work with the company. Continue Reading

How to Migrate from Volusion to Magento 2 or Sync Data Between Them

- E-Commerce, Magento 2

Magento 2 Volusion Migration

What about one of the oldest e-commerce platform? Founded in 1999, Volusion still empowers thousands of merchants worldwide to run their businesses online, but the related ecosystem is more than ten times smaller than the one available around Magento. That’s why some merchants migrate from Volusion to Magento 2. Besides, Volusion lacks some advanced features, third-party extensions, scalability, and performance provided by the Magento platform. While it is great to start an e-commerce website, you will need to switch to something more powerful as your business grows. Below, we shed light on the Magento 2 Volusion migration as well as provide a detailed guide on how to synchronize data between the two platforms. Let’s say a few more things about Volusion and then compare it with Magento before going any further.   Continue Reading

Microsoft Power BI Integration for Magento 2

- E-Commerce, Magento 2

Ecommerce merchants need to base their activities on the constant analysis if they want to make effective business decisions and stay on the track to increased sales and profit. It is fundamental for every online store owner to collect essential data and analyze the most critical metrics of their business. However, getting in-depth insights and building long-term strategies becomes possible with advanced tools that use smart algorithms in data analytics. Microsoft Power BI allows merchants to apply business intelligence techniques to decision process and get access to the comprehensive reporting system.

Today, we are making a review of the solution that brings necessary tools to Magento merchants who want to transfer their reporting data to the Power BI service – the Power BI Integration extension for Magento 2. The module lets you connect to the Microsoft Power BI REST API and monitor reporting data from your desktop and mobile app any time you need. With the Power BI Integration module, you will get access to interactive analytics boards and gain profound insight into your store performance.

Below, we dive deep into the concepts and functionality of the Power BI platform and its integration with Magento 2.
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