"E-Commerce"

Magento CMS Block Guide: How to Create, Import & Export Static Blocks in Magento 2

June 24, 2025 - E-Commerce, Magento 2, Our extensions

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Creating a standout storefront in Magento 2 often comes down to how well you manage your CMS blocks or static blocks that power everything from homepage banners to promotional widgets. These reusable content elements are the building blocks of engaging layouts and dynamic pages. Whether you’re customizing your homepage, setting up seasonal offers, or building with Magento Page Builder, Magento CMS blocks are key to delivering rich, branded experiences.

Yet, despite their critical role, Magento 2 doesn’t offer built-in tools for importing or exporting CMS elements like static blocks, pages, or widgets. That’s where the Improved Import & Export extension steps in, enabling seamless data transfers across stores and environments.

In this comprehensive guide, we explore what Magento 2 CMS blocks are, the difference between static and dynamic blocks, how to create and insert blocks, and how to import and export Magento 2 static blocks quickly and accurately. You’ll learn how to structure your import table, configure import jobs, and avoid common pitfalls. We’ll also walk through every CMS block attribute, share ready-to-use sample files, and explain how to move CMS content between Magento 2 installations with confidence. Whether you’re a developer, store admin, or agency partner, this tutorial will help you master Magento CMS block management like a pro.

Magento CMS Explained: How to Manage, Import & Export Magento 2 CMS Pages Like a Pro

June 23, 2025 - E-Commerce, Magento 2

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If you’re looking to build a visually appealing and content-rich storefront in Magento 2, understanding how the Magento CMS works is essential. Magento 2 CMS pages power everything from your homepage and landing pages to promotional banners, legal disclaimers, and “Meet the Team” — all without writing a single line of code. Whether you’re designing static pages or building dynamic layouts with Magento 2 Page Builder, CMS pages give you full control over your store’s content and presentation.

In this guide, we’ll break down exactly what Magento 2 CMS pages are, how to create and manage them effectively, and — most importantly — how to import and export CMS pages in Magento 2 using the most reliable method. With the help of the Improved Import & Export extension, you can move beyond the limitations of the native Magento backend and automate your entire CMS workflow. From bulk migration to multistore setups, we’ll show you how to simplify CMS import export for Magento 2 like a pro.

Ready to master Magento CMS? Let’s dive in.

Magento 2 Configurable Product Import: Complete Guide with Sample CSV

June 17, 2025 - E-Commerce, Magento 2

Illustrative image for the Magento 2 Configurable Product Import Guide with emojis, magento logo, and text on orange background

Importing a single product into Magento 2 is fairly straightforward using the built-in tools under System → Import. But when it comes to Magento 2 configurable product import, things get much more complex. Migrating configurable product data — especially when it includes multiple associated simple products and custom attributes — can quickly become overwhelming if you’re moving from an old Magento installation or another platform entirely.

The good news? With the right approach and correctly structured CSV files, importing configurable products into Magento 2 is not only possible but entirely manageable. In this guide, we’ll walk you through everything you need to know to import configurable products in Magento 2, including how to prepare your data, avoid common pitfalls, and speed up the process using the Improved Import & Export extension.

We’ll also provide a downloadable Magento 2 configurable products sample CSV, explain key differences from importing via the default solution, and highlight how to fix issues when variations don’t appear as expected. Whether you’re dealing with a catalog of 10 or 10,000 items, this tutorial is your starting point. Continue Reading

Magento 2 Advanced Pricing Import Guide: Tier, Group & Special Prices Explained

June 16, 2025 - E-Commerce, Magento 2

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Magento 2 advanced pricing import is a powerful way to manage tier prices, special offers, group-specific discounts, and Minimum Advertised Price (MAP) across your catalog — but doing it manually or using the default import tool can be frustrating and time-consuming. In this guide, we’ll walk you through everything you need to know about importing advanced pricing in Magento 2.

You’ll learn how Magento handles Special Price, Group Price, Tier Price, and MAP pricing — and how to format your CSV files correctly. We’ll also show you where to get a sample Magento 2 advanced pricing CSV and explain each required attribute for a successful import.

More importantly, we’ll compare two approaches to importing advanced prices. First, using Magento 2’s built-in import feature, where advanced pricing must be uploaded separately from product data. Then, we’ll show you a better way — importing all product and pricing information together using the Improved Import & Export extension by Firebear.

If you’ve ever struggled with Magento’s limited import tools or dealt with mismatched spreadsheets, this tutorial will help you streamline your bulk pricing updates and save time while improving accuracy.

How to Import & Export Product Attributes for Magento 2 (Including Custom Attributes)

June 11, 2025 - E-Commerce, Magento 2

Illustrative image for the How to Import & Export Product Attributes for Magento 2 tutorial with emojis, magento logo, and text on orange background

If you need to import export product attributes for Magento 2 — including custom attributes and attribute sets — you’ve come to the right place. Working with product attributes in Magento 2 is essential for managing your catalog efficiently, but the native platform doesn’t provide built-in tools to handle attribute import and export. That’s where things get tricky.

In Magento 2, attributes define everything from product variations to layered navigation filters. Without them, importing products is incomplete because these attributes dictate product behavior, display, and even customer interaction. Unfortunately, Magento doesn’t allow product attributes to be imported or exported by default, making tasks like migration, bulk editing, or third-party integration unnecessarily complex.

This guide reveals how to import and export product attributes for Magento 2 using the Improved Import & Export extension. You’ll learn how to work with both default and custom attributes, manage attribute sets and groups, and correctly format your CSV files. We’ll explain how Magento 2 interprets attribute values during import, provide a detailed product attributes table, and walk you through the entire process step-by-step — all to ensure smooth, error-free data transfers.

Whether you’re migrating from another store, syncing with a PIM or ERP, or simply bulk-updating your catalog, mastering Magento 2 product attribute import and export is critical. Let’s break it down and simplify the process.

Magento 2 Swatch Image Guide: How to Create, Manage & Import Color Swatches

June 9, 2025 - E-Commerce, Magento 2

Magento 2 swatch image functionality is crucial in creating a visually engaging shopping experience, especially for configurable products. Whether you’re showcasing different colors, textures, or patterns, Magento 2 swatches allow you to present product variations in an intuitive, customer-friendly way. However, many merchants struggle with managing and importing these swatches effectively, which can lead to poor product presentation and missed sales opportunities.

In this guide, we’ll walk you through everything you need to know about Magento swatches — including how to create color swatches, configure swatch image sizes, retrieve swatch image URLs, and most importantly, how to import Magento 2 swatch images using a streamlined, automated process. You will learn how to prepare your CSV files, map the necessary attributes, and avoid common pitfalls that come with importing swatches.

By the end of this article, you’ll be able to manage and import Magento swatches like a pro, giving your storefront the visual polish it deserves.

Magento 2 Product Position in Category: Import, Export & Visual Sorting Explained

June 5, 2025 - E-Commerce, Magento 2

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Today, we’d like to introduce you to the Magento 2 product positions in categories. You will learn what a product position in a category means and how to import this data to Magento 2. Unfortunately, the default Magento 2 import and export tools don’t offer a way to manage this information, forcing you to manually reorder items within each category, which can be time-consuming and error-prone, especially with large catalogs.

That’s where the Improved Import & Export extension steps in. It solves this limitation by letting you import and export product positions across categories using familiar file formats like CSV, XML, XLSX, ODS, and JSON. With just a few steps, you can automate visual merchandising tasks and keep your store’s product display in perfect order.

In this guide, you’ll learn exactly what product position in a Magento 2 category means, how the categories_position attribute works, and how to seamlessly import or export product sorting data. We’ll also highlight the advantages of using Firebear’s Improved Import & Export extension to make this process smooth, scalable, and fully customizable.

Let’s begin by exploring the concept of the Magento 2 product position in category and why it matters for your business.

Magento 2 Categories Import & Export Guide: CSV, Product Positions, Store View-Specific Names & More

June 4, 2025 - E-Commerce, Magento 2

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Managing your Magento 2 categories import and export process efficiently is crucial for keeping your product catalog organized and your store running smoothly. However, Magento 2 doesn’t support native category import and export features, making it difficult to transfer category trees, product positions, or store view-specific category names. That’s where the Improved Import & Export extension comes in — a powerful solution that unlocks the ability to import categories to Magento 2, export them with full attributes, and even manage product positions within each category.

In this article, we’ll walk you through everything you need to know about Magento 2 export of categories and the corresponding import workflows. You’ll learn how to transfer your entire category structure via CSV, configure advanced attributes, map data from external platforms, and streamline the import of product positions within categories. We’ll also show you how to manage category transfers per multiple store views — all with the help of a reliable automation tool. Whether you’re performing your first Magento import categories operation or looking to optimize bulk updates across stores, this guide has you covered. Let’s dive in.

The Most Advanced Magento 2 Configurable Product Setup Guide in 2025: From Definition & Creation to Optimization & Import

June 3, 2025 - E-Commerce, Magento 2

a gif image showing how a Magento 2 configurable product works on a product page: the selection of each new color swatch leads to the change of a product image

Magento 2 configurable products are essential building blocks for modern e-commerce stores, especially when you need to offer product variations like size, color, or material under a single parent product. Unlike simple products, configurable products provide a streamlined and user-friendly shopping experience while simplifying catalog management for store owners.

In this comprehensive guide, we’ll explain what a Magento 2 configurable product is, how it functions within your store, and why it’s a preferred option for merchants managing variant-rich inventories. You’ll learn how to create a configurable product in Magento 2 step by step, including key configuration settings, attribute setup, and product association.

We’ll also walk you through Magento 2 tier price configuration for configurable products, setting default options, and optimizing the frontend display. On top of that, we cover the crucial topic of importing configurable products into Magento 2 — both via built-in tools and using advanced solutions like Firebear’s Improved Import & Export extension for automated and flexible product data transfers.

Whether you’re launching your first configurable product or looking to optimize a large Magento 2 catalog, this guide has you covered with best practices, workarounds, and powerful automation tips.

Magento 2 Mass Product Update: How to Bulk Upload, Update & Import Product Price, Quantity & Other Data

June 2, 2025 - E-Commerce, Import / Export Cookbook, Magento 2, Our extensions

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Keeping your product catalog accurate and competitive often requires frequent changes, and a Magento 2 mass product update is the fastest way to get it done. Whether you’re adjusting prices for a sale, updating inventory after a stock delivery, or syncing with supplier data, manual edits just don’t scale. That’s why smart store owners turn to automated solutions to perform bulk product updates in Magento efficiently and reliably.

In this guide, we’ll walk you through how to update Magento 2 product prices and quantities in mass using the powerful Improved Import & Export extension. You’ll learn the difference between Magento bulk product upload and Magento bulk product update, how to avoid common CSV import pitfalls, and how to schedule recurring inventory updates. From increasing accuracy to saving hours of manual work, we’ll show you how to transform your Magento product upload process into a streamlined, automated workflow.

Let’s dive into how to perform a Magento 2 mass stock and price update — quickly, easily, and at scale.