Aheadworks Customer Segmentation Magento 2 Extension
Today, we want to make you familiar with a robust tool designed to increase the efficiency of marketing campaigns on a Magento 2 store – the Customer Segmentation extension by Aheadworks. The module extends the default platform’s possibilities related to customer groups and personalization. By leveraging the Magento 2 extension’s settings, you can set certain rule conditions based on a wide range of parameters that will define how customers should be divided into segments. Such functionality helps merchants personalize promotions and discount policy and increase customer engagement. Below, we look closer at the core features of the customer segments Magento 2 module and show how it works from the admin perspective. Continue Reading