"magento"

DIY SEO: Google Analytics 360

- E-Commerce, Magento 2, Magento tips & tricks

MAgento Google Analytics 360 DIY SEO Guide

On the 15th of March, Google announced the launch of Google Analytics 360 Suite – a full-fledged set of marketing analytics tools aimed specifically at large businesses and corporations. The major idea behind this project is to help marketers and analysts to better understand consumer’s behavior and thus allow companies to get the best from their brand. Particularly, Google Analytics 360 Suite is what previous versions of Google Analytics lacked in terms of efficient performance: specialized testing platform, multiple integration features, better data management, improved collaborative potential, and adequate marketing channels evaluation. Containing six innovative and modified analytics products, Google Analytics 360 Suite is expected to become the most powerful E-Commerce tool of the year. And you can easily streamline the power of Magento Google Analytics 360 integration. We hope to update this DIY SEO post with appropriate information in the nearest future, but now let’s describe the new platform. Continue Reading

DIY SEO: 301 Redirect E-Commerce SEO Guide

- E-Commerce, Magento 2, Magento tips & tricks

Magento 301 Redirect Ecommerce DIY SEO Guide

There are many reasons why you might need to use redirection for your E-Commerce website. Let’s assume that you decided to move your store to a new domain, but you are afraid that you might lose your traffic and your hardly acquired search engine ranks. Or, you could have several URL’s allowing users to reach your website in various ways, like, for instance, http://website.com/home, http://website.com, http://home.website.com. In this case, you might want to become more selective and choose one to be your primary URL. Or, you could have several websites which you might want to merge into one comprehensive website and you could need to find a way to safely redirect your old links to different URLs. All these issues can be easily solved by using one of the most proven SEO tactics that is still actively adopted by numerous E-Commerce businesses, and it’s called 301 redirect. We included everything you need to know about 301 redirect and its SEO profits in our ultimate guide. Please note that the following DIY SEO guide is aimed at various E-Commerce platforms, so you can easily leverage the power of the Magento 301 redirect by reading the following information.

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Magento Unconference 2016 – The Most Unique Magento Event

- E-Commerce, Fire development, Magento 2

Mage Unconference

Magento Unconference took place in Berlin during March 12 – 13. A key person behind Firebear, Victor, was there, and we’d like to share his thoughts below. Victor took part  in many Magento conferences, but this one impressed him most of all. “It was the most amazing Magento community event i’ve ever saw, so I want to share my recent impressions and details about MageUC16.” Continue Reading

Everything Store Multipurpose Responsive Magento 2 Theme

- Magento 2

Everything Store Magento 2 Theme

If you want to have a stunning Magento 2 website, when you’ve come to the right place, because in the following post, we are going to review one of the first Magento 2 themes – Everything Store Multipurpose Responsive Magento 2 Theme. Please note that it is not a single theme, so for $89 you will get a package with 4 different themes aimed at various businesses. More details right after the break.

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The best must have Magento extensions 2016

- E-Commerce, Magento tips & tricks

Best Magento Modules

The best must have Magento extensions of 2015 can change a lot in your e-commerce store. In this post we put all the extensions into 6 major groups: “Performance”, “SEO”, “Frontend, UI, usability”, “Loyalty, referral campaigns”, “System, backend”, and “Marketing, sales”. All of them are tested and accepted by Magento developers, so you will only deal with the most reliable tools. Two other important things about “The best must have Magento extensions of 2014” are novelty and relevance of further described products.

The post is divided into the following categories:

How To Create A Virtual Machine For Magento 2

- Fire development, Magento 2

Vagrant

Since Magento 2 requires MySQL 5.6, there are a lot of problems with running Magento 2 in environments such as MAMP and XAMPP with MySQL 5.5 support.  If you are going to switch between Magento 1 and 2 projects the issue can turn into a serious headache. In this post, we’ve gathered information about solving the versions problem with the help of Magento 2 virtualization.

Everything about Magento 2 on Firebear

Magento 2 Demo

UPD (17.08.2015): How to Install Magento 2 with Docker

UPD (24.11.15) PHP 7 Docker Image for Magento 2

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Microservices In eCommerce And Magento

- E-Commerce

Microservices eCommerce Magento

Being a software architecture style, microservices introduce a revolutionary approach to apps: they are no longer a monolithic structure, but a complex system composed of small particles and independent processes which communicate with each other via language-agnostic APIs. This particles and processes are represented by various services, which are highly decoupled and designed to run the smallest tasks that results in a modular approach to system-building. All micro services are easy to replace, since they run in a symmetrical architecture instead of common hierarchical, and you can implement them via various hardware and software solutions depending on what fits best. The potential of microservices is huge, so we will describe them from the perspective of ecommerce and Magento. Below, you will find a brief description of microservices, some useful links, and the best platforms designed for this software architecture style. Continue Reading

The Best Magento Full Page Cache Extensions

- Magento tips & tricks

full-page-cache-magentoThe speed of your Magento store is one of the key aspects of your success in an online business. This feature of every e-commerce store is taken into account by every search engine and has a significant influence on rankings. As a result, fast sites have the advantage over slower ones. That’s why the performance of your Magento store is really crucial.

To improve your website speed and a page load time you can use one of Full Page Cache Magento Extensions. All the modules from this group rely on the same principle. When a visitor is on a page of your store for the first time, Magento automatically generates and delivers this page to the visitor. The copy of this page is saved to the cache. Eventually, all the pages of your store have cached copies, and the system use them instead of generating new pages from scratch. As a result you get a reduced database and server load and significantly decreased page load time. Next, you will find the list of the best Magento full page cache extensions. There are both free and paid solutions in our post. All the Magento FPC modules have the same goal, but slightly different features.

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HTTP/2 – The Future Of The Internet

- Fire development

HTTP/2, Magento 2, 1.X

Being the second key version of the popular network protocol, HTTP/2  is its first update since 1.1 standardized in 1997. Although you might have thought it is a total rewrite of the protocol, the focus of HTTP/2 is on improvements related to performance: its goal is to reduce latency experienced by end users as well as resource consumption, while familiar methods, codes, and semantics remain the same. Moreover, HTTP/2 provides the ability to utilize familiar APIs for the protocol representation. Now, most major browsers as well as 2.3% of the top 10 million sites support HTTP/2. As for Magento, you can implement HTTP/2 benefits within the platform with CloudFlare. Below, we will show, how to achieve this goal, but let’s find out major goals and key features of HTTP/2 first. Continue Reading