"ecommerce platforms"

Thorough Guide to Customer Lifetime Value

- E-Commerce

Ecommerce CVL: Magento Customer Lifetime Value.

Customer lifetime value estimation of business has long been abandoned by merchants until this year, when its commercial value has been reevaluated. The main reason of such a change lies in never-ceasing search for improving the effectiveness of online sells to meet the requirements of constantly growing market. Calculation of customer lifetime value is really handy for businesses of all kinds because it helps to concentrate more on the long-term future of your relationships with the customers and, as a result, on the long-term future of your company. Continue Reading

Magento Integration with Google Services: Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops

- E-Commerce

Google Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops Magento Integration

Google offers lots of services designed to make your ecommerce website better. Google Merchant Center, WebMaster, Analytics, AdWords, and Trusted Shops are five major tools on your way to success. Of course, you can still run your business without this services, but there are no any reasons to do so. All the aforementioned tools enhance your online entrepreneurship with lots of new opportunities. Moreover, you can easily integrate them with the existing Magento shop – just check the detailed guide below. Continue Reading

All You Need to Know About BitCoin & E-Commerce: Best Payment Gateways; Most Popular Services

- E-Commerce


How to use BitCoin E-Currency in E-Commerce: Best Payment Gateways and Most Popular Services

BitCoin system is gradually making its way into the world of E-Commerce recruiting more and more merchants all over the world for using its digital currency. Some e-commerce websites already accept bitcoins as a payment for goods and services and admit that dealing with decentralized digital money has much more benefits if compared to standard payment methods. Although there is a limited amount of bitcoins (about 12,3 million units) and the currency stability and acceptance depends on this amount, BitCoin is likely to become mainstream due to the increased use by consumers. This is a great opportunity for e-commerce merchants to adapt new payment technologies for boosting their performance on the market. Here you’ll find out more about BitCoin and its exclusive currency and investigate how to successfully integrate your e-commerce website into bitcoin payment technology with the help of useful bitcoin payment processors. Continue Reading

Multilingual SEO Ultimate Guide

- E-Commerce

Multilingual SEO: search engine optimization for multiple languages and countriesE-commerce opens up opportunities to enlarge the scope of your enterprise to keep up with the times of the global economy. If you take a look at an international market, you will notice that outside of your country there are millions of people that could easily become your own customers. All you have to do is to let them purchase your goods and services as easy as they can do it through their local websites. It is time to adjust your website for an international consumer and to become a part of a really competitive market.

For those of you who would like to get the guaranteed search engine optimization for your website there is a safe strategy that will become handy if you’re aiming at an international audience. The matter concerns multilingual SEO which allows you to take a firmer grip of both English-language and foreign-language searchers. The strategy includes writing, designing and ranking a website to make its content equally accessible and user-friendly in multiple countries. Here’s our useful and rather profound insight into multilingual SEO strategy and the ways to adjust it to your website. Continue Reading

How to Install Magento Extensions (Magento Connect, FTP, SSH, Modman, Composer)

- E-Commerce, Magento tips & tricks

Installing Magento Extensions: FTP, Magento Connect, SSH, Modman, Composer

Magento extension development is not for everyone, but regardless of coding experience everyone can utilize the end product of this complicated process. It’s just important to know how to install Magento extension right. The below guide contains universal instructions for a seamless installation of any Magento extension. We’ve described 5 types of installation: via Magento Connect, FTP, SSH, Modman, and Composer.

Magento Marketplace Merchant Guide Continue Reading

Negative SEO Protection Guide

- E-Commerce

How to Protect Your Website from Negative SEO Attacks

Search engine optimization is extremely important, but there is one thing that can drive your website out of the top search results even if your store is fully optimised. As you might have guessed, it is a negative SEO. There are several techniques used by unfair competitors, but you always have a remedy from these diseases. In the following post, we will describe the most common ways your foes can attack you. In addition, you will find out how to prevent your e-commerce (or another) website from negative SEO attack. There are also a few advices on how to detect the problem and fix it. Continue Reading

How To Become A Successful E-Commerce Merchant

- E-Commerce

E-Commerce Success Guide

By 2017, e-commerce is going to pass the milestone of $400 billion in sales in the United States only. The industry is rapidly growing worldwide, so everyone can participate in the competition. E-commerce seems like such a simple money source at first glance, but actually it is much more complicated. There are tons of important nuances which separate online merchant from success. In this ecommerce startup guide, we offer a complete compilation of key advices, which will help you enter the new business level with your online store. The article include tips for both B2C and B2B businesses. There is also a checklist, which shows the readiness of ecommerce website. Last but not least are success stories related to different platforms. Let’s start the journey.   Continue Reading

Complete Magento Pre-Launch Guide: “Go Live” Checklist Items, QA Testing, Overlooked Tips and Tricks

- E-Commerce

Magento Guide to Pre-Launch with Go Live Checklist Items and Overlooked Tips

We all know, that taking any website live is a very stressful and responsible task, especially if it is a Magento e-commerce store. Your website should go live as soon as possible, at the same time there are lots of important steps, you can easily forget about. If you don’t want to miss something, check the following Magento guide – you will find the complete list of important pre-launch actions. Continue Reading

A Complete Guide to The Use of Social Media in E-Commerce

- E-Commerce

Social Media, Social Networks, Social Networking Services in E-Commerce Business

This is the most comprehensive guide to the use of social media in e-commerce. You probably know, that social networks play an important role in online trade, but how broad is your understanding? What social media strategy should you choose to increase your website traffic? How to implement successful social media campaign to double sales? In the post below we will help you answer this questions.

UPD (17.06.15): Real Time Social Experience with Periscope and Meerkat

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