Today’s experience economy has changed the way that people shop. Instead of just being places to buy things, stores are now places where customers can engage in discovery experiences. And while this trend emerged in brick-and-mortar stores, it is also common for all online outlets. Thus, the choice of items can be significantly influenced not by the product itself but by its visibility. As a result, retailers must place an increasing amount of emphasis on their consumers and their experiences to present commodities in a way that captures their interest and encourages them to purchase the goods being offered. That’s why we talk about product visibility in this article. Below, you will discover what product visibility is and why it is so important. We also highlight five categories of tools that help to increase your brandand, consequently, product visibility. The corresponding software solutions are listed in the article as well. And you will learn a few useful tips on increasing your product visibility. So, what exactly is product visibility in today’s experience economy? Continue Reading
Every community has a gathering spot where members can interact or pick up new knowledge. Ecommerce is no different. These options for non-direct contact could be forums or blogs. With forums, everything is obvious; people utilize them to discuss, ask for guidance, and trade information. Blogs act as online magazines where visitors may read articles about topics that are important to them and discover reviews of their favorite hardware and software. For illustration, you are reading a blog article from the Firebear team right now. Here, you can find a lot of articles and posts about all aspects of eCommerce, starting from extension reviews to software install guides. We’re going to look at some of the best eCommerce blogs inside this article that the Firebear team and myself routinely read. Let’s give a brief overview of blogs, say a few things about the authors, and discuss some of the platform’s sections. Continue Reading
Running a blog on a Magento 2 site is always a good idea. By adding compelling articles to your website, you help customers find out something new, interesting, or entertaining on your store, besides buying goods. Consequently, they return to your Magento 2 storefront more often. Besides, you improve your current rankings by making your store more reliable from the perspective of search engines. As a result, Magento 2 blog extensions improve SEO, conversion rates, and loyalty. Below, you will find the best free and paid Magento 2 extensions that allow adding a blog to every ecommerce store. Appropriate 1.x solutions are gathered here: The Best Blog Extensions for Magento 1.
Today, we will explore the Magento 2 blog possibilities. Default Magento 2 doesn’t provide sufficient functionality for creating an ecommerce blog, but you can deal with this issue using an appropriate third-party module. In this post, we compare the most popular solutions in the area – Amasty Blog Pro and Aheadworks Blog. Each Magento 2 blog extension has its pros and cons, so let’s figure out which one is the most suitable for your business, depending on the specific ecommerce conditions. Continue Reading
Blog is a reliable marketing tool that not only attracts more visitors but also increases sales and improves SEO. Therefore, adding a blog to a Magento website is always a good idea. Today, we want to draw your attention to the Aheadworks Blog extension available for both Magento 2 and Magento 1. By installing this module, you will get a content editor with all the important writing and design tools and a bunch of SEO improvements (SEO friendly URLs, XML sitemap, metadata). Besides, the Magento 2 advanced blog module by Aheadworks provides user-friendly content navigation based on categories, tags, and sidebar blocks, and allows DISQUS integration for more efficient comment management.
Unfortunately, the Magento 2 platform doesn’t contain a reliable blog by default. Luckily, due to such extensions as Amasty Blog Pro, Magento 2 blogs become available and can be easily added to any ecommerce storefront. Below, we shed light on how the Amasty Magento 2 blog module works.
Today, the importance of training is beyond doubt. There is hardly a development company that does not organize trainings for their staff or assist in their self-training. The company’s participation in its personnel training may have different formats – on-site trainings, attendance of public trainings, online courses, self-training. The company can choose the way of supporting and encouraging the desire to learn among its employees – by sponsoring the training fee either fully or partially, inviting experts to prepare and hold onsite training, financing the subscription to online training resources. Continue Reading
Running an online store in general, a Magento store in particular needs numerous methods to promote your products. The more people know about your store, the more chance that you get to sell your products. Nowadays, more and more methods are invented for online sellers to promote their products. One of the most popular ways to make your site and products become popular is a blog. Knowing the huge effect of a blog on selling products, Landofcoder has just released Magento 2 Blog Extension that allows sellers to write posts to promote their own products.Continue Reading
Adjusting your website for a blog is useful due to several reasons. Firstly, you make it possible for your customers to not only buy but also discover something new on your store. This creates additional reason to visit the website more often. Secondly, you convert your website into a well-formed source of information, which makes you even more reliable for search engines. Finally, if you share interesting information with your customers, you will definitely improve your conversion rates and increase the level of your audience loyalty.
Content is king, a popular phrase of World Wide Web. There is no doubt that catchy and useful content, presented in a professional manner, helps grabbing the attention of the target readers while impressing search engines for higher ranks at the same time. Expert marketers say that while writing content, keep the end users and search engines in mind. Writing skills supplement the magnetic property of the content. How to incorporate all these aspects into writing for the success of an ecommerce business? Let us have a detailed look into the matter. Continue Reading