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Magento 2 Backend Exploration: Dynamic Blocks

- E-Commerce, Magento 2

magento 2 dynamic blocks

Page Builder introduced a new content type for Magento 2 called Banner. However, it is unrelated to the banner functionality everyone got used to. What was previously called “Banner” in the Content menu now became “Dynamic Block.” While we’ve already explored simple blocks, also called CMS or static blocks, it is time to delve into the nature of their more sophisticated counterparts. Let’s see what Magento 2 dynamic blocks are and how to manage them. Continue Reading

Magento 2 Backend Exploration: Customer Segments

- E-Commerce, Magento 2

Magento 2 customer segments

Magento 2 Commerce provides a feature that allows you to display content and promotions to specific customers more precisely. Meet Magento 2 customer segments! This tool leverages such properties as customer address, order history, shopping cart contents, and others to optimize the way you interact with store visitors. You can use targeted segments to implement various marketing initiatives, including shopping cart price rules and banners. Besides, Magento 2 provides the ability to generate corresponding reports. In the following article, we shed light on how the appropriate Magento 2 section looks and what you can do there. Continue Reading

Exploring Magento 2 Backend: Page Hierarchy

- E-Commerce, Magento 2

Magento 2 page hierarchy

Today, we shed light on how to organize your store’s page hierarchy. By default, the Magento 2 admin gives you the ability to manage your content pages: you can add pagination, navigation, menus, etc. If you regularly publish a large amount of content, this article will help you organize your materials to make it easy for store visitors to find articles they need. We describe other admin sections here: Magento 2 Backend Exploration. Continue Reading