Recently, we wrote about Amasty Order Attributes – Magento extension that provides the ability to gather additional information about your customers. Another way to get precise data is introduced with the Amasty Customer Attributes module. Being a powerful tool designed to get the necessary information right from your customers, it adds new fields on the registration page. As a result, you can easily find out a customer’s age, interests, and preferences, or even receive necessary documents.
Amasty Customer Attributes provides the ability to add an unlimited number of fields, displays the collected data most efficiently, and supports multiple field types. As a result, you get all information necessary for conducting an effective customer segmentation and building a thought-out marketing strategy. The extension is available for both Magento 1 and Magento 2.
The Magento 2 platform was represented as something much more robust and user-friendly than Magento 1. It is an entirely new ecommerce solution rather than the updated version of the old platform. Indeed, Magento 2 solved lots of problems that irritate merchants in Magento 1, but it is still far from being perfect. For instance, the layered navigation functionality was added to the platform. In case of Magento 1 it was possible only via third-party extensions. However, what did we get in Magento 2? Layered navigation that still has a room for improvement. The Magento 2 layered navigation multi-select functionality for one filter is still possible only with such tools as Amasty Improved Layered Navigation. As for other enhancements this Magento 2 layered navigation extension provides, they are described in the following post. Also, don’t forget to check our comparison of the best layered navigation extensions for Magento 2.
Today, we would like to draw your attention to Mirasvit Sphinx Search Ultimate – a Magento extension suitable for both versions of the platform (1 and 2) that utilizes the most modern and reliable approaches to the product search. Below, we will describe the tool, so if you still hesitate about purchasing the extension, check this post.
We’ve started a new project aimed at improving the default Magento 2 import / export functionality. Although this process is significantly refined now, it still lacks some important features; therefore we are working on this Magento 2 extension. We have an aim to build a multi purpose solution.
Improved Import extension for Magento 2 provides a possibility to import your CSV, XML, Json, XLSX, ODS files with products data and product images to Magento 2 from a remote FTP server, Dropbox, Google Sheets, a direct URL of a source file, supports dedicated categories import, Rest and Soap APIs, on fly import of product attribute values, import/export cron jobs and more!
It is hard to imagine how much E-Commerce depends on search engine rankings nowadays. Numerous websites continuously compete against each other for the right to get to the top positions in Google search results with the ultimate aim to drive more traffic and attract more potential customers. It is widely known that the most proven way to get good rankings is through creating a high-end content which is likely to be relevant to other websites and users. Being relevant to people equals being relevant to search engines – this is the concept underlying Google’s famous link analysis algorithm that has been successfully used for years to effectively rank websites based on their potential importance to internet users. So, this is our extensive guide on everything that concerns Google PageRank, its main features, SEO implementation methods, and many more. And as you might have guessed, the guide is fully compatible with Magento! Continue Reading
Magento 2 integration with eBay, Amazon, and other online marketplaces is possible with third-party extensions and services. But why is it so important? The answer is very simple: you represent your ecommerce business on a new market with a unique audience. Consequently, chances to sell more goods and get more customers rise. Sounds intriguing? Then, check the following Magento 2 multichannel sales extensions and services. If you are looking for 1.x modules, hit the following link:
By using POS terminals you bridge the gap between online and offline retail. If you run both a brick-and-mortar store and a website, a POS system is the best tool to synchronize both within your enterprise. Besides, you get a credit card processing solution as well as a detailed reporting system. Furthermore, modern POS systems provide the ability to manage all business aspects within a single beautiful dashboard. And as for our favorite ecommerce platform, it offers several Magento 2 POS extensions, designed to bring full featured POS functionality to your online businesses. We’ve already gathered the appropriate Magento 1 modules here: The Best Magento 1 Point of Sale (POS) Extensions. Continue Reading
Performance is among key aspects of every successful ecommerce website. And despite Magento 2 has been significantly revamped with absolutely new technology stack, it is still a resource hungry platform. Therefore, we recommend you to use CDN services to make your Magento 2 store faster. The best Magento 2 CDN extensions are described in the following post. And there are a lot of CDN services available for both Magento 1 and Magento 2. We’ve already described them here: The Best CDN Services And Extensions For Magento. The most reliable solutions are:
On the 15th of March, Google announced the launch of Google Analytics 360 Suite – a full-fledged set of marketing analytics tools aimed specifically at large businesses and corporations. The major idea behind this project is to help marketers and analysts to better understand consumer’s behavior and thus allow companies to get the best from their brand. Particularly, Google Analytics 360 Suite is what previous versions of Google Analytics lacked in terms of efficient performance: specialized testing platform, multiple integration features, better data management, improved collaborative potential, and adequate marketing channels evaluation. Containing six innovative and modified analytics products, Google Analytics 360 Suite is expected to become the most powerful E-Commerce tool of the year. And you can easily streamline the power of Magento Google Analytics 360 integration. We hope to update this DIY SEO post with appropriate information in the nearest future, but now let’s describe the new platform. Continue Reading
There are many reasons why you might need to use redirection for your E-Commerce website. Let’s assume that you decided to move your store to a new domain, but you are afraid that you might lose your traffic and your hardly acquired search engine ranks. Or, you could have several URL’s allowing users to reach your website in various ways, like, for instance, http://website.com/home, http://website.com, http://home.website.com. In this case, you might want to become more selective and choose one to be your primary URL. Or, you could have several websites which you might want to merge into one comprehensive website and you could need to find a way to safely redirect your old links to different URLs. All these issues can be easily solved by using one of the most proven SEO tactics that is still actively adopted by numerous E-Commerce businesses, and it’s called 301 redirect. We included everything you need to know about 301 redirect and its SEO profits in our ultimate guide. Please note that the following DIY SEO guide is aimed at various E-Commerce platforms, so you can easily leverage the power of the Magento 301 redirect by reading the following information.